The Copywriting Podcast

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Expert copywriter, Pauline Longdon, has reviewed over 5000 pieces of copy in the last 5 years, from copywriters of all different levels of experience.

And in this interview, she opens up about how to actually write high performing copy that converts and what it takes to make it in 2025 and beyond.

Pauline's socials:

http://www.TheCopyAlchemist.com

https://www.facebook.com/pauline.longdon

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Most copywriters stay stuck in the client hamster wheel.

Zhi did the opposite, he went from freelancer to building his own offers scaling on cold traffic, and making millions.

In this episode, Zhi show me what it actually takes to go from copywriter to offer owner and the ONE skill that copywriters need if they want to stay relevant in tomorrow.

Zhi's socials:

http://instagram.com/zhihao2k

https://x.com/zhihao2k

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Sam Ocean (who's helped clients generate many millions) just revealed two unique client acquisition strategies to me almost no one is doing.

Building in public and leveraging in person events (with a twist).

In this interview, we dive deep into:

-the "remarkability" concept that helps Sam create viral YT videos for his clients

-how he structure videos that actually convert

- and why most copywriters are missing one of the biggest opportunities in direct response.

If you want to use content to help your clients scale, watch this interview

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Most copywriters think retention is just about writing better emails...

But Troy Ericson (who's generated $200M+ in verified client sales) revealed the real reason clients leave after 4-6 months - and it has nothing to do with copy.

In this interview, we go into the "quarterback mentality" that keeps premium clients for years, why most email copywriters hit an invisible ceiling at $25k/month, and the exact system Troy uses to turn one-off projects into premium retainers.

If you're tired of the feast-or-famine cycle, this interview will show you a better way.

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Businesses pay Colin Theriot thousands simply to THINK. Here's how he helps the best marketers online build authority, a following of raving fans, and go beyond copy for clients.

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

In this interview, I sit down with branding expert Sky Stack, a marketing strategist who has helped hundreds of business owners build a world-class personal brand.

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

I sit down today with legendary copywriter Andrew Gould, a 16-year veteran who has generated over $100 million in client results and built a massive following on X. In this interview we dive deep into what the future of copywriting will be like, and how you can be a massive part of it and earn what you deserve.

You'll learn:

✅ Andrew's unconventional journey into copywriting and how he landed his first clients without cold outreach.

✅ Why relying on referrals and organic networking is the best way to scale a service business like copywriting.

✅ How Andrew built a 37,000+ follower presence on X by focusing on value and engaging authentically, not vanity metrics.

✅ The critical difference between vanity metrics and "second order analytics" for long-term brand integrity and profit.

✅ Why understanding your audience's deepest motivations is more important than surface-level demographics for emotional selling.

✅ The "Demographic Timeline" secret to writing highly resonant copy that speaks directly to your ideal prospect's world.

✅ Why true mastery of copywriting requires deep product and market research, not just prompt engineering with AI.

✅ The massive opportunity for skilled copywriters to deliver explosive results for businesses by focusing on core principles and high-leverage work.

Andrew also shares his perspective on the current state of the industry, the rise of "get rich quick" schemes, and where top copywriters should focus their energy in 2025 and beyond.

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Most copywriters spend their careers chasing the next gig.

Michelle Estévez did the opposite — and built a copywriting business that runs on trust, referrals, and repeat business.

In this interview, she shares how she escaped the project-to-project hustle, built a 10K/month retainer-based business, and keeps her clients so happy… they never want to leave.

You’ll learn:

✅ Why over-delivering beats contracts

✅ The real reason copywriters burn out at 3K/month

✅ How Michelle turns passions into premium gigs

✅ The “Forever Client” system that keeps cashflow consistent

✅ Why alignment, integrity, and lifestyle matter more than you think

✅ How to build a client network that grows without cold outreach

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Most copywriters get fired before they ever get good.

In this episode, Matthew sits down with Peter Lu — copy chief for some of the biggest personal brands online — to unpack the biggest mistakes even “talented” writers make.

You’ll learn:

✅ Why most “7-figure copywriters” actually get fired

✅ How to build trust with clients (without just writing control-beating copy)

✅ What separates $10K/month freelancers from indispensable “growth partners”

✅ How to AI-proof your copy career

✅ Reputation, referrals, and staying relevant

✅ Why ego destroys careers

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter: https://list.copywriting.org

Most copywriters brag about "8-figure results"—but don’t understand what really drives business growth.

In this episode, Matthew sits down with Nabeel Azeez (founder of CopySkills) to unpack the uncomfortable truths of the copy industry.

You’ll learn:

✅ What clients *actually* look for

✅ Why being known - being the “best”

✅ How to break into SaaS (even if no one knows you)

✅ The “employee mindset” trap holding copywriters back

✅ Why 100x ROI is easier with the *right* client

⏰ TIMESTAMPS:

0:00 - Intro: The problem with “8-figure copywriters”

3:10 - The truth about attribution and inflated results

7:26 - Being visible vs. being good: what actually gets clients

12:42 - How Nabeel landed a viral SaaS client from a cold DM

17:35 - Why switching from high-ticket to SaaS made sense

22:18 - How to break into the SaaS industry as a copywriter

26:02 - The easiest way to build proof without faking it

30:50 - The dumbest copywriting mistake nobody talks about

34:10 - Why most copy coaching programs have low success rates

39:23 - Coaching people who would succeed anyway

43:00 - The fatal flaw of the “employee mindset”

47:15 - Why most clients don’t value real copy until it’s too late

50:55 - How to act like a partner, not an order-taker

54:20 - What makes a copywriter *actually* stand out

59:10 - What Nabil teaches inside CopySkills

1:03:33 - How the CopySkills model is built for Global South freelancers

1:09:48 - Final thoughts: consistency - perfect strategy

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com