Our team at Open Door Media sat down to discuss current marketing best practices. We had some laughs discussed some pressing issues and tasted four of the worlds best chocolates. Why chocolate? Why not?

The difference between the right and wrong sales and marketing approach can be the difference between survival and extinction. If the product and service isn’t the problem, the answer almost always lies in the company’s ability to develop and execute an effective and efficient “Go to Market” plan. That's where a Chief Marketing Officer is key. Can't afford one? Listen to find out what to do next.

My experience shows that small business owners work incredibly hard to establish the Comfortably Profitable State or CPS. They hustle like their life depends on it to create enough revenue in their business to pay all their expenses, hire necessary employees, and maybe buy a couple of nice items to pad their false security or celebrate their recent hard work.

And that's what CPS is: a false sense of security.