The Corner Series

Lauren Makhoul of Avalere Health returns for the second installment of The Corner Series Shorts to discuss rooting out bad actors in private equity. In this conversation with McGuireWoods partner and host Geoff Cockrell, Lauren advocates for a “nuanced perspective” that addresses the loopholes allowing bad actors to exist. She explains how mechanisms such as single TIN-billing exploitation affect all healthcare providers, not just private equity-backed platforms, and why site-neutral payment policies could address underlying issues more effectively.

Tune in for her insights about how private equity-backed platforms often face heightened scrutiny while provider-owned businesses may engage in similar practices with less oversight.

A spinoff of The Corner Series, The Corner Series Shorts delivers quick, high-impact insights from dealmakers and thought leaders at the corner of healthcare and private equity. Each short episode — less than 10 minutes — offers a focused look at key trends, timely topics and expert perspectives.

☑️ Lauren Makhoul | LinkedIn

☑️ Avalare | LinkedIn

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

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This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

“Our role isn’t to dictate strategy from a distance,” says Tim Schulte, head of the Value Creation team at Council Capital. “We provide the tools and support — but the company is the one driving the vision.” In this conversation with McGuireWoods partner and host Geoff Cockrell, Tim shares how the healthcare-focused private equity firm helps its portfolio companies grow through a robust support system.

This includes in-house experts in talent, finance and technology, as well as the firm’s CEO Council — a network of public- and private-sector leaders offering deep market insight and strategic advice.

☑️ Tim Schulte | LinkedIn

☑️ Council Capital | LinkedIn

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Site-of-care optimization makes a difference, and that’s made possible by private equity investing in healthcare. Lauren Makhoul, principal at Avalere Health, explains this dynamic in the first installment of The Corner Series Shorts with McGuireWoods partner and host Geoff Cockrell.

When private equity-backed platforms invest in ambulatory surgical centers, they capture facility fees while moving procedures to lower-cost settings, benefiting physicians and the healthcare system. This optimization improves patient experience through better scheduling, convenient locations and dedicated facilities while reducing overall healthcare costs.

A spinoff of The Corner Series, The Corner Series Shorts delivers quick, high-impact insights from dealmakers and thought leaders at the intersection of healthcare and private equity. Each short episode — less than 10 minutes — offers a focused look at key trends, timely topics and expert perspectives.

☑️ Lauren Makhoul | LinkedIn

☑️ Avalare | LinkedIn

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

“For us to invest in a business and not improve it doesn’t make sense as an investment,” says Trevor Maurer, CEO of OMS360, a Shore Capital-backed dental platform specializing in oral surgery. In this conversation with McGuireWoods partner and host Geoff Cockrell, Trevor explains how OMS360 invests and improves its partners’ practices through its operating system, which optimizes the patient journey through time and motion studies.

Observing that “the days of rack-and-stack are over,” Trevor emphasizes the importance of integration over aggregation. “If you can really integrate and create synergies, driving better patient outcomes and performances,” he says, “investors will want to be a part of your business.”

☑️ Trevor Maurer | LinkedIn

☑️ OMS360 | LinkedIn | Facebook | Instagram

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Think a patent is bulletproof once it's issued? Think again. Amanda Wieker, partner at McGuireWoods and former acting vice chief administrative patent judge at the Patent Trial and Appeal Board, reveals why patent validity can remain in flux for decades.

In this conversation with McGuireWoods colleague and host Geoff Cockrell, Amanda unpacks the complex lifecycle of patents in private equity investments. She explains challenges to patent validity, the Patent Trial and Appeal Board process, and critical diligence considerations for investors acquiring companies where patents are material assets.­­

☑️ Amanda Wieker | LinkedIn

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

As the founder of Skytale Group, a boutique healthcare-focused investment banking and management consulting firm, Annie Hockey has a high-level view of what makes medical aesthetics businesses ready for private equity transactions. In this episode, she shares her observations with McGuireWoods healthcare partner Amanda Roenius, taking over hosting duties from Geoff Cockrell.

“I think the best time to transact is fully dependent on the owner and their life goals. It's such a personal decision,” Annie says. Tune in for insights about preparing for transactions, managing regulatory risk and building scalable medical aesthetics practices.

☑️ Annie Hockey | LinkedIn

☑️ Skytale Group | LinkedIn | Facebook | Instagram

☑️ Amanda Roenius | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

In this episode of The Corner Series, Geoff Cockrell, McGuireWoods partner and host, is joined by Chris Day, CFO of Growth Orthopedics. Chris shares how Growth Orthopedics’ platform is expanding into underserved markets through a hub-and-spoke model, extending clinics up to two hours from surgical centers to increase access to care.

Tune in for his insights about how private equity investment improves healthcare access and why the wave of retiring baby boomer physicians will fuel continued consolidation.

☑️ Chris Day | LinkedIn

☑️ Growth Orthopedics | LinkedIn

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

What is a white-hot market in healthcare tech? Governance, risk and compliance (GRC), says Bill Watts, who leads the healthcare tech group at Brown Gibbons Lang & Company. He also lists supply chain for pharma and drug commercialization and employer tech.

In this conversation with McGuireWoods partner and host Geoff Cockrell, Bill unpacks how today's health tech investment landscape has evolved post-pandemic, with investors pursuing different strategies as deal volume normalizes.

Tune in for his insights about mixed business models, deal activity so far this year and the commercial prospects for AI.

☑️ Bill Watts | LinkedIn

☑️ Brown Gibbons Lang & Company | LinkedIn | X

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Picture the marketing function of your business like a funnel. At the bottom is the conversion into sales. “But the top of the funnel is really important, and that's where the marketing conversations come in,” explains Laurel Mintz, founder and general partner of Fabric VC and CEO of Elevate My Brand.

Tune in as Laurel shares with host Geoff Cockrell how smart marketing conversations close that gap between the first point of contact and the close of business.

☑️ Laurel Mintz | LinkedIn

☑️ Fabric VC | LinkedIn | Facebook | Instagram | X | YouTube | TikTok

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

"Without our doctors being engaged in the business, it won't be successful. Period. The end," states Mary Lou Parisi, co-CEO of Eye Health America, in this conversation with host Geoff Cockrell.

Leading a platform that weathered economic turbulence while maintaining 20-25% year-over-year growth, Mary Lou reveals how Eye Health America’s physician-aligned approach has fueled recruitment success and practice integration across 60 locations and 135 physicians.

☑️ Mary Lou Parisi | LinkedIn

☑️ Eye Health America | LinkedIn | Facebook | Instagram

☑️ Geoff Cockrell | LinkedIn

☑️ McGuireWoods | LinkedIn | Facebook | Instagram | X

☑️ Subscribe Apple Podcasts | Spotify | Amazon Music

This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.