The Cornerstone Podcast

Well, i've finished trying to not do this, and am simply just doing it.

On today's podcast, I discuss the important reasons behind personifying your brand. Not just because its a great way to involve your customers but because it will be a necessity in the near future.

Today's podcast goes deeper into mental clarity and why on earth it's so important for business and general life! We are now on apple podcasts so it would be amazing if you could support me on here by subscribing and leaving a 5-star review. It will allow me to keep putting out content!

Todays short episode is focused on how to setup facebook and instagram pixels and collect the information on your web visitors to be able to retarget them through facebook and instagram ads. The difference between cold, warm and hot audiences and how you need to have different funnels for each audience! Reach out if you have technical difficulties!

Some more practical chat on where you should be investing your energy and time. Picking the right platform is paramount and proper research should be done! https://khoros.com/resources/social-media-demographics-guide

On today's podcast we cover some common issues people have with Goal setting and why those thoughts a probably not serving you very well. We also cover some basics of planning and in summary;

- Yearly goals, set goals that can be achieved in a 12 month period regardless if you reach them or not, make the goals specific and the emotion specific so you will know when you have achieved it!

- Monthly planning and goals, more calendar focus but breaking your goals into monthly actionable tasks and putting them into your calendar

- Weekly planning: details on your actionable items and priorities that will steer you towards completing your monthly goal

- Daily to do lists - if its on the list It gets done!

- Monthly reflections

- Gratitude journaling every evening and planning for the next day.

Today's episode is all about websites and what you should not do when trying to gain traction online. We cover the cons around DIY web-builders like wix, sqaurespace and other platforms like that. We even touch on shopify and woo commerce and some design issues to avoid. Ultimately its best to learn web design properly by taking a course or simply by hiring a professional!

This is a follow on episode from get your head right where I (try) and contextualise why its so important to understand the model principles if you want to be successful.  

On this episode I introduce the theories from one of my mentors Brooke Castillo, and her mindset model.  I take you through the breakdown of her model of self help which is circumstances - thoughts - feelings - actions - results. This is the first part of a two part series on mindset and why I think its so important for success in life and of course success in business

Today we cover the four basic Business structures that you can choose when running a business. As stated in the podcast nothing said here constitutes advice and this is all just for basic informational purposes. You can read more about each entity at the following government links below:

https://www.ato.gov.au/Business/Starting-your-own-business/Before-you-get-started/Choosing-your-business-structure/sole-trader/

https://www.ato.gov.au/Business/Starting-your-own-business/Before-you-get-started/Choosing-your-business-structure/partnership/

https://www.ato.gov.au/Business/Starting-your-own-business/Before-you-get-started/Choosing-your-business-structure/company/

https://www.ato.gov.au/Business/Starting-your-own-business/Before-you-get-started/Choosing-your-business-structure/trust/