The Craft of Custom

By Paul LaRoche & Emily Aborn

Whether you’re dreaming of building a forever home, looking to create a custom vacation getaway, or looking for a home that supports your lifestyle, this podcast is for you!

Join us

... more

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FAQs about The Craft of Custom:

How many episodes does The Craft of Custom have?

The podcast currently has 29 episodes available.

The Craft of Custom episodes:

February 05, 2025It's All in the Details: Small but Mighty Custom Home Features
The details matter. And for Paul LaRoche, owner of LR3 Development, LLC it’s ALL in the details!
In this episode, we get into the features and details of custom homes that have the power to make every facet of life better.
From simplifying and organizing to the latest tech, this episode is ALL about the details!
Inside this episode of the Craft of Custom:
Popular features that can help enhance daily life at home
Unique features that increase comfort, luxury, and everyday elegance
Smart home technology and how it can plays a role in convenience and ambience
Balancing practical, functional features with aesthetics and design
Small but mighty must-have-features that make life easier
And more!

Connect with LR3 Development
Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses.
...more
11min
January 29, 2025Pet-Friendly (read: pet-centric) Custom Homes
Calling all animal lovers! This episode is for the furry friends we love sharing our spaces and lives with!

You’ll gain inspiration, ideas, and learn what to consider when building a custom home that lives alongside you AND your pet, without disrupting the style and aesthetic.
Inside this episode of the Craft of Custom:
Specific features designed just for pets and what to consider in the home
Examples of pet-centric features that Paul has implemented in client’s homes
Getting creative and unique with pet-friendly features and functionality
Materials designed for durability and easier maintenance
Outdoor spaces designed for pets
Tech and trends in pet-friendly homes
And more!
Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses.
...more
11min
January 22, 2025Get to Know Paul, Owner of LR3 with cohosts Emily & Lindsey
In this episode of the Craft of Custom, Paul LaRoche and cohost Emily Aborn are joined by friend, and behind-the-scenes tech wizard, Lindsey Masterson of Cheetah Design Studio.
A little roasting, a lot of getting to know Paul and the passion he brings to his craft and clients, and even MORE fun!
Inside this episode of the Craft of Custom:
When Paul decided to become a builder
What Paul Googles for fun
Odd requests made by homeowners
The beans spilled about embarrassing bloopers and blunders
Never before shared facts
And more!
Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other writeups that Paul procrastinates on without her help. Visit her website at https://emilyaborn.com to learn more and connect!

About Cohost, Lindsey Masterson, Website Designer & Photographer
Lindsey Masterson is the owner of Cheetah Design Studio. Lindsey helps Paul at LR3 with website design and maintenance, social media and marketing support, and more! Visit her website at https://cheetahdesignstudio.com/ to learn more and connect!
...more
18min
January 15, 2025How to Choose Kitchen Countertops
When it comes to custom home building, every detail matters.

And when it comes to kitchen countertops, there are tons of small details that bring together a beautiful and functional big picture.

This episode helps you make sense of the noise in choosing kitchen countertops that are the right fit for your unique lifestyle needs.

Inside this episode of the Craft of Custom:
What do you need to consider as far as functionality, durability, and aesthetics in choosing kitchen countertops?
Which materials are best for handling the heat?
How does the countertop impact the design?
Does Paul have a favorite countertop choice?
Is a backsplash a must in a kitchen design and how does it tie in with the choice of countertop?
How much should you plan to invest in your countertops?
And more!
LINK Mentioned: The dream countertop in action! (scroll down to the kitchen)
Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses.
...more
14min
January 08, 2025How to Plan for Your Custom Build
We've got more questions about the custom build process!

Is it ever too early to start planning? What can you expect financially when building a custom home? How does LR3 choose the right team for the job and ensure quality and craftsmanship?

Of course, who better to answer than Paul, the Owner and Builder at LR3. Join us for another FAQ that will answer these questions, and more!

Inside this episode of the Craft of Custom:
How do you ensure quality in every aspect of the home build?
How Paul chooses the right team for the job
Who acts as the contact person for the homeowners during the design-build process?
Are eco-friendly and energy-efficient features incorporated into LR3’s home designs?
How can clients prepare themselves financially for their custom home build investment?
When is it too early to reach out to a builder to inquire about building a home?
What does “bespoke” mean when it comes to your home?
And more!
Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses.
...more
14min
January 01, 2025Behind the Scenes with an LR3 Client
Want to hear and feel what it's really like to work with LR3?

We wanted to give you a firsthand account of what it looks like when LR3 brings your bespoke vision of home to life.

So, we thought, why not give you a peek behind the scenes!? Joining Paul and Emily behind the mic is a recent LR3 client who’s gone through the experience of working with us for a custom build!
Tune in as Jane shares why she chose LR3, how the experience went, and everything you need to know before making YOUR decision to build a custom home.
Inside this episode of the Craft of Custom:
How do you decide whether or not to build a new home or buy an existing one?
The power of an impeccable experience
Key must-have features that reflect your personality and lifestyle
The number one piece of advice for those considering building a custom home
And more!
You'll walk away full of ideas and feeling inspired!

Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses.
...more
19min
December 25, 2024Questions About Custom Home-Building? Paul Has Answers!
Our clients ask us a lot of questions during the design-build process.

Making the decision to build a custom home is an important one. With a lot of moving parts and pieces and a specific process for the utmost craftsmanship
-there's a lot to know!

This episode will help you navigate the many questions as you make your decision.

In this episode, we're tackling some of our most frequently asked client questions as Paul, Owner and Builder at LR3 Development weighs in!

Inside this episode of the Craft of Custom:
What’s the process for building a custom home?
Why would you choose a custom home vs. one that already exists?
How involved does a homeowner need to be in the process?
What’s the average timeline for a custom build and what can impact it?
Who’s responsible for pulling permits and handling the paperwork during a home build?
What makes LR3 homes distinct from other luxury builders?
How feasible is it to make changes once the design-build is underway?
What does “turn-key” really mean when it comes to a build?
Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
Today, 20+ Years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. emilyaborn.com
...more
14min
December 18, 2024The Simplest Way to Design a Custom Home
Have you ever wondered how on earth someone begins designing their dream home?

How does the builder pull out a homeowner’s distinct vision of home and bring it into reality?
What will they need for functionality?
What little special features exude luxury and comfort?
What will look good?
In this episode, we hear from Paul LaRoche, Owner and Builder at LR3 as he shares the simplest way to begin designing your custom home!

Inside this episode of The Craft of Custom:
How Paul begins figuring out the details and gathering information for his client’s new home
Navigating when a client is unclear or uncertain about what their envisioning
Questions Paul asks that helps provide clarity and direction
What you can do today to start dreaming
And more!
Connect with LR3 Development

Email: [email protected]
Phone: 603.320.0337
Instagram
Facebook
About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC
Architecture and design are in Paul’s DNA.

When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began.
After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in.
After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back!
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
About Cohost, Emily Aborn, Copywriter & Podcaster
Emily Aborn is a Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses.
...more
15min
November 15, 2024Introducing The Craft of Custom Podcast!
Welcome to the Craft of Custom where we’re sharing the art and science of building custom dream homes.

Join us each week as New Hampshire Builder and Owner of LR3 Development, Paul LaRoche shares behind-the-scenes insights, do’s, and don’ts, as he brings unique visions of home to life.

Get In Touch:
LR3 Website
Follow LR3 on Instagram
Find us on Facebook
About the Host, Paul LaRoche - Owner of LR3 Development, LLC
Each and every homeowner who has had the privilege of working with Paul is treated with the utmost respect throughout the process. Clients come to Paul with a vision, and Paul collaboratively teases out what’s most important to the client. His empathy and understanding turn what could be a stressful experience into a joyful and engaging process.
A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. He’s completed projects in record time while maintaining exemplary quality. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.
For fun, Paul spends time outside, hiking, and traveling. He claims he has had way too many cars and loves taking his Porsche out to track once a month locally.

About the Co-Host, Emily Aborn - Copywriter & Podcaster

Emily is a Copywriter, co-host of The Craft of Custom, and Podcast Host of the Content with Character podcast. With over 100+ industries of experience and a niche in the home trades, Emily helps small businesses bring their message to life through copy and marketing content. Emily lives in the Monadnock Region with her husband, Jason, and their dog Clyde.
...more
5min

FAQs about The Craft of Custom:

How many episodes does The Craft of Custom have?

The podcast currently has 29 episodes available.