Lee Maicon is Chief Strategy Officer of McCann - the North American Chief Strategy Officer. It's a big role but Lee cares about the small things such as the craft that goes into account planning. "Craft" can be an esoteric word that planners throw around like the phrase "classically trained" planner. So we discuss what craft is when the word isn't used in an esoteric way.

You can find Lee here https://twitter.com/leemaicon

For more strategy talk:

Newsletter: http://www.markpollard.net/email-newsletter/

Instagram: http://www.instagram.com/markpollard

Twitter: http://www.twitter.com/markpollard

Facebook - join 8,000+ strategists: http://www.sweathead.co

The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com