The Create & Thrive Podcast

The Create & Thrive Podcast

By Jess Van DenBusinessEntrepreneurship
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The Create & Thrive Podcast episodes

  • [78] Behind The Scenes of Epheriell: Order Processing

    In this episode, I take you behind the scenes of my own handmade business – Epheriell – and share the details of our order processing system.
    It is so very important to have a system in place to ensure that all orders are dealt with in a professional and timely manner. There is nothing worse than forgetting an order or sending it to the wrong place!
    In order to ensure smooth processing of all orders, Nick and I have come up with a process that we have refined over many years and in this episode I share it with you.
    No matter your current order volume, setting systems in place early will stand you in good stead into the future, so I hope this episode inspires you to clarify your own order processing system – especially before the busy season really kicks in.
     
     

    Quotes and Highlights from this Episode:

    * It is important to implement a system that is efficient and consistent both for now and for use in the future if someone steps in to help with this part of the business.
    * Epheriell is sold exclusively online which makes it easier to keep track of orders, but this system works no matter how or where your orders reach you from.
    * The first step in our process is to read each order email in full and check for any other correspondence from the customer.
    * Often there are notes with special requests such as change of address or a need for express shipping so always look for these communications.
    * It is important to acknowledge the order and contact each customer personally.
    * In order to save time and always have the right thing to say it is important to have pre-written notes. You can change details as needed but it is a huge help having these ready.
    * Have all of your shipping rates ready so if someone does want express you can quote them correctly. This saves you time and avoids loss of income from errors.
    * So the next step is to have an email inbox or folder set up. This way we can sort each order so we always know which ones we have responded to and which orders are ready to be made.
    * Now comes the two most important bits of paper! The Book (yep, in capitals it is that important!) and some sticky notes.
    * Firstly The Book – this is where we keep every single order no matter where it has come from. They all go in here.
    * The Book is just a regular lined book and we separate it into the following ruled sections: Where the order came from, the customers name, exactly what they ordered, and any notes or tracking codes. There is also a little room for us to note down the date it is shipped.
    * Secondly comes the sticky note – each order goes onto one of these and it stays with the item throughout the entire process. From the making to the packing until it is shipped.
    * We make our items to order so this step is important.
    * Once the item is finished and checked it goes (with the post it note) to the packing station.
    * At this point the order email will be moved to the ‘to pack’ folder.
    * For each order we then hand write a thank you note and invite the customer to share their story online. We make it personal and use their name – this is such a beautiful part of the handmade business!
    * All orders are checked against the book once more and then we place the shipping date in there and all items are bundled up and taken to the post office.
    * Following this we can then send out shipping notifications and we also have a personal message ready in advance.
    * “Keeping people informed is one of the best things you can do when it comes to customer service” {Jess} 
    * It is so nice to hear back from customers and hear their stories as we often have contact from customers once they receive their order.
    * “The customer relationship does not finish when you...
    34 min
  • [78] Behind The Scenes of Epheriell: Order Processing

    In this episode, I take you behind the scenes of my own handmade business – Epheriell – and share the details of our order processing system.
    It is so very important to have a system in place to ensure that all orders are dealt with in a professional and timely manner. There is nothing worse than forgetting an order or sending it to the wrong place!
    In order to ensure smooth processing of all orders, Nick and I have come up with a process that we have refined over many years and in this episode I share it with you.
    No matter your current order volume, setting systems in place early will stand you in good stead into the future, so I hope this episode inspires you to clarify your own order processing system – especially before the busy season really kicks in.
     
     

    Quotes and Highlights from this Episode:

    * It is important to implement a system that is efficient and consistent both for now and for use in the future if someone steps in to help with this part of the business.
    * Epheriell is sold exclusively online which makes it easier to keep track of orders, but this system works no matter how or where your orders reach you from.
    * The first step in our process is to read each order email in full and check for any other correspondence from the customer.
    * Often there are notes with special requests such as change of address or a need for express shipping so always look for these communications.
    * It is important to acknowledge the order and contact each customer personally.
    * In order to save time and always have the right thing to say it is important to have pre-written notes. You can change details as needed but it is a huge help having these ready.
    * Have all of your shipping rates ready so if someone does want express you can quote them correctly. This saves you time and avoids loss of income from errors.
    * So the next step is to have an email inbox or folder set up. This way we can sort each order so we always know which ones we have responded to and which orders are ready to be made.
    * Now comes the two most important bits of paper! The Book (yep, in capitals it is that important!) and some sticky notes.
    * Firstly The Book – this is where we keep every single order no matter where it has come from. They all go in here.
    * The Book is just a regular lined book and we separate it into the following ruled sections: Where the order came from, the customers name, exactly what they ordered, and any notes or tracking codes. There is also a little room for us to note down the date it is shipped.
    * Secondly comes the sticky note – each order goes onto one of these and it stays with the item throughout the entire process. From the making to the packing until it is shipped.
    * We make our items to order so this step is important.
    * Once the item is finished and checked it goes (with the post it note) to the packing station.
    * At this point the order email will be moved to the ‘to pack’ folder.
    * For each order we then hand write a thank you note and invite the customer to share their story online. We make it personal and use their name – this is such a beautiful part of the handmade business!
    * All orders are checked against the book once more and then we place the shipping date in there and all items are bundled up and taken to the post office.
    * Following this we can then send out shipping notifications and we also have a personal message ready in advance.
    * “Keeping people informed is one of the best things you can do when it comes to customer service” {Jess} 
    * It is so nice to hear back from customers and hear their stories as we often have contact from customers once they receive their order.
    * “The customer relationship does not finish when you...
    34 min
  • [77] How to Run an Effective Business Partnership with Nicole and Delilah from Dear Handmade Life

    This episode is all about the do’s and don’ts of an effective business partnership.
    In this episode I chat with Delilah and Nicole from Dear Handmade Life – who also run Craftcation, which is a conference held yearly in California for people who run their own or would like to run their own creative business. They have been working together for almost 10 years and started their first business together in 2007.
    They have a lot of wisdom to share about the ups and downs of a business partnership, tips for when and why you should consider a partner in your business, and lots more.
    Also! FYI – in just a few week’s time, Thriver Circle membership is opening for the last time in 2016! The doors will open on 26th October for 48 hours only.

     
     
    Quotes and highlights from this Episode:

    * Nicole and Delilah have known each other since birth. They are family and they started their first business partneship together in 2007.
    * They know better than most the ups and downs that come with working in a business partnership and have struggled through some hard times but this has strengthened them.
    * If your business relationship is struggling it can be really great to use therapy or a business coach to get you back on track.
    * It is important to analyse your business before approaching the partnership idea as it is not an easy fix to a business.
    * Importantly both sides of the partnership must find their strengths and weaknesses – you can’t work with someone who is exactly like you.
    * A business partner should be someone who will challenge your ideas.
    * ‘Work out where you differ and figure out how you can use those strengths.’ {Jess}
    * It is important to check in with each other on a regular basis and it is mandatory to spend some down time together.
    * Strategy and planning are super important in a partnership and can save you loads of time.
    * Nicole and Delilah have gained some really beautiful benefits from their business partnership.
    * They are always there for each other and their friendship and business have both flourished.
    * ‘Having someone who has your back is so powerful.’ {Jess}
    * Make sure you don’t begin until you have nutted out the most important document in your partnership: the contract!
    * ‘You want to get that Prenup!’ {Delilah}
    * You must have a partnership contract in place and include all you need to be prepared for a breakup – it happens all the time!
    * Be responsible and realistic about the possibility that it might not work.
    * ‘You’re not looking for a friend yo’re looking for a business partner so you’re not looking for the same qualities that you would look for in a friend.’ {Nicole}
    * You can find the gals on their website, and Instagram. Also, registration for the Craftcation is open now! You can check it out here.
    * The Thriver Circle Membership opens on 26th October for 48 hours only!

     
    Download or Listen to This Episode
    (You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)
    1 hr 1 min
  • [77] How to Run an Effective Business Partnership with Nicole and Delilah from Dear Handmade Life

    This episode is all about the do’s and don’ts of an effective business partnership.
    In this episode I chat with Delilah and Nicole from Dear Handmade Life – who also run Craftcation, which is a conference held yearly in California for people who run their own or would like to run their own creative business. They have been working together for almost 10 years and started their first business together in 2007.
    They have a lot of wisdom to share about the ups and downs of a business partnership, tips for when and why you should consider a partner in your business, and lots more.
    Also! FYI – in just a few week’s time, Thriver Circle membership is opening for the last time in 2016! The doors will open on 26th October for 48 hours only.

     
     
    Quotes and highlights from this Episode:

    * Nicole and Delilah have known each other since birth. They are family and they started their first business partneship together in 2007.
    * They know better than most the ups and downs that come with working in a business partnership and have struggled through some hard times but this has strengthened them.
    * If your business relationship is struggling it can be really great to use therapy or a business coach to get you back on track.
    * It is important to analyse your business before approaching the partnership idea as it is not an easy fix to a business.
    * Importantly both sides of the partnership must find their strengths and weaknesses – you can’t work with someone who is exactly like you.
    * A business partner should be someone who will challenge your ideas.
    * ‘Work out where you differ and figure out how you can use those strengths.’ {Jess}
    * It is important to check in with each other on a regular basis and it is mandatory to spend some down time together.
    * Strategy and planning are super important in a partnership and can save you loads of time.
    * Nicole and Delilah have gained some really beautiful benefits from their business partnership.
    * They are always there for each other and their friendship and business have both flourished.
    * ‘Having someone who has your back is so powerful.’ {Jess}
    * Make sure you don’t begin until you have nutted out the most important document in your partnership: the contract!
    * ‘You want to get that Prenup!’ {Delilah}
    * You must have a partnership contract in place and include all you need to be prepared for a breakup – it happens all the time!
    * Be responsible and realistic about the possibility that it might not work.
    * ‘You’re not looking for a friend yo’re looking for a business partner so you’re not looking for the same qualities that you would look for in a friend.’ {Nicole}
    * You can find the gals on their website, and Instagram. Also, registration for the Craftcation is open now! You can check it out here.
    * The Thriver Circle Membership opens on 26th October for 48 hours only!

     
    Download or Listen to This Episode
    (You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)
    1 hr 1 min
  • [76] How to Create Professional Packaging with Kara Irvine

    Packaging can often be an afterthought – after all, your customer has purchased your handmade item not a box or a bag. This interview outlines a few hows of packaging, and why it can be really important for your business.
    It might be time to consider your packaging. Is it still up to date? Does it fit with your brand? Is it cost and time effective?
    Putting some thought into your packaging can make mailing day so much easier and help give your brand a more professional look. Plus, people love to receive a beautiful package!
    Today we chat with Kara from You Had Me at Woof all about packaging and the process she went through to create the gorgeous professional packaging she now uses for her handmade products.
     

     
    Quotes and highlights from this Episode:

    * Kara runs an online boutique for dogs and dog lovers.
    * She has always been a creative person and is a painter, sculptor and graphic designer.
    * She was running an online children’s boutique when she came across the inspiration for You Had Me at Woof from a Great Dane named Duke.

     
     

    * Know your brand
    * You need to think about your brand colours and try and incorporate this into your packaging.
    * Making a vision board can be really helpful with this step.
    * Do your research
    * Make sure you do your research with packaging suppliers and shop around.
    * Get different quotes on quantities as the more you buy the cheaper it gets.
    * Where are the suppliers located? Shipping of the packaging to you could become expensive if not researched.
    * You should consider aspects such as paper weight, finish and measurements.
    * Most packaging companies should be able to provide you with a proof prior to ordering.
    * Format your design
    * Most will accept Adobe Illustrator or Photoshop.
    * If you have no experience with these types of programs it can be a great idea to ask for help. Someone you know or even someone on Etsy.
    * Consider Shipping
    * Consider how much your packaging will cost to ship to a customer.
    * Larger and heavier packaging costs can add up.
    * Make sure your items all work together and your branding is on par with professional brands.
    * Think about costs
    * Doing your own packaging can be great but it can also take a lot of time.
    * Buying in bulk can save you time and money in the long run.
    * Make it informative
    * Use your packaging to tell your story. Add a logo, directions of use, care instructions etc.
    * Is your packaging recycled or recyclable?
    * Always include your website as this is where you want to direct your customers.
    * Photograph and share
    * Use good lighting and props to photograph your item with its packaging.
    * ‘When someone is buying something online it is nice to show them how it is going to arrive’ {Jess}
    * Encourage your customers to share images on social media.
    * Find Kara online: website | facebook | instagram | etsy

     
    Download or Listen to This Episode
    (You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)
    41 min
  • [76] How to Create Professional Packaging with Kara Irvine

    Packaging can often be an afterthought – after all, your customer has purchased your handmade item not a box or a bag. This interview outlines a few hows of packaging, and why it can be really important for your business.
    It might be time to consider your packaging. Is it still up to date? Does it fit with your brand? Is it cost and time effective?
    Putting some thought into your packaging can make mailing day so much easier and help give your brand a more professional look. Plus, people love to receive a beautiful package!
    Today we chat with Kara from You Had Me at Woof all about packaging and the process she went through to create the gorgeous professional packaging she now uses for her handmade products.
     

     
    Quotes and highlights from this Episode:

    * Kara runs an online boutique for dogs and dog lovers.
    * She has always been a creative person and is a painter, sculptor and graphic designer.
    * She was running an online children’s boutique when she came across the inspiration for You Had Me at Woof from a Great Dane named Duke.

     
     

    * Know your brand
    * You need to think about your brand colours and try and incorporate this into your packaging.
    * Making a vision board can be really helpful with this step.
    * Do your research
    * Make sure you do your research with packaging suppliers and shop around.
    * Get different quotes on quantities as the more you buy the cheaper it gets.
    * Where are the suppliers located? Shipping of the packaging to you could become expensive if not researched.
    * You should consider aspects such as paper weight, finish and measurements.
    * Most packaging companies should be able to provide you with a proof prior to ordering.
    * Format your design
    * Most will accept Adobe Illustrator or Photoshop.
    * If you have no experience with these types of programs it can be a great idea to ask for help. Someone you know or even someone on Etsy.
    * Consider Shipping
    * Consider how much your packaging will cost to ship to a customer.
    * Larger and heavier packaging costs can add up.
    * Make sure your items all work together and your branding is on par with professional brands.
    * Think about costs
    * Doing your own packaging can be great but it can also take a lot of time.
    * Buying in bulk can save you time and money in the long run.
    * Make it informative
    * Use your packaging to tell your story. Add a logo, directions of use, care instructions etc.
    * Is your packaging recycled or recyclable?
    * Always include your website as this is where you want to direct your customers.
    * Photograph and share
    * Use good lighting and props to photograph your item with its packaging.
    * ‘When someone is buying something online it is nice to show them how it is going to arrive’ {Jess}
    * Encourage your customers to share images on social media.
    * Find Kara online: website | facebook | instagram | etsy

     
    Download or Listen to This Episode
    (You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)
    41 min
  • [75] How to Spring Clean Your Website

    If you haven’t taken the time to review your website lately, now is a great time! Jump in and spring clean your website to ensure it is up to scratch and running smoothly – before the holiday sales season begins.
    Done regularly, these steps will keep your website or online shop sailing along smoothly. Updating your website on a regular basis will keep it looking professional and will ensure customers enjoy the experience of visiting your online store.
    Following this step by step guide will also help you to freshen up your product listings!
    Finally – a reminder.
    If you’d like to join me for Set Up Shop, registration closes this Sunday! It’s a 30-day intensive course, during which I’ll teach you all the steps you need to follow in order to set up an awesome online shop for your craft (no matter what venue you want to sell on).
    Click here to find out more about the course!
     

     
     
    Quotes and highlights from this Episode:

    * Check to see if anything is broken
    * Are you on the latest website version?
    * Are there any links that are no longer working?
    * Take a look at your contact page
    * Make sure all information is up to date.
    * Consider inserting a contact form – though always ensure your email address is visible.
    * Update your about page
    * Are your photos up to date?
    * Is there any new content you can add?
    * Is your story up to date?
    * ‘Put yourself in the shoes of your ideal customer. Does it appeal to you? Does it interest you? Does it draw you in?’ {Jess}
    * Make sure your avatar is up to date across all platforms.
    * Take a look at your blog
    * When did you last publish a blog post? Is it time for a new one?
    * If you can’t post regularly it might be a good idea to remove date stamps from your posts.
    * Spring clean your products
    * ‘Remove the products that aren’t selling or that are not on brand’ {Jess}
    * Removing products can be scary but there comes a point you need to bite the bullet.
    * Make sure your items all work together and your branding is on par with professional brands.
    * Switch up your photos
    * Try switching main photos. Play around with them and see what happens.
    * Are your photos up to scratch? It might be time for some new ones.
    * Look at your product titles
    * Are they logical? Do they use keywords? Are they searchable?
    * Freshen them up and switch things around a bit especially for items that aren’t selling well.
    * Look at your descriptions for outdated information
    * Sometimes old info slips through the cracks so it is important to thoroughly check for this.
    * Make sure there are no old links.
    * Address your front page
    * Decide if your front page is still the right page for your business.
    * Look at your branding and banner top make sure they are relevant and up to date.
    * Registration for Set Up Shop closes this Sunday! Click here to find out more.

     
    Download or Listen to This Episode
    (You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)
    26 min
  • [75] How to Spring Clean Your Website

    If you haven’t taken the time to review your website lately, now is a great time! Jump in and spring clean your website to ensure it is up to scratch and running smoothly – before the holiday sales season begins.
    Done regularly, these steps will keep your website or online shop sailing along smoothly. Updating your website on a regular basis will keep it looking professional and will ensure customers enjoy the experience of visiting your online store.
    Following this step by step guide will also help you to freshen up your product listings!
    Finally – a reminder.
    If you’d like to join me for Set Up Shop, registration closes this Sunday! It’s a 30-day intensive course, during which I’ll teach you all the steps you need to follow in order to set up an awesome online shop for your craft (no matter what venue you want to sell on).
    Click here to find out more about the course!
     

     
     
    Quotes and highlights from this Episode:

    * Check to see if anything is broken
    * Are you on the latest website version?
    * Are there any links that are no longer working?
    * Take a look at your contact page
    * Make sure all information is up to date.
    * Consider inserting a contact form – though always ensure your email address is visible.
    * Update your about page
    * Are your photos up to date?
    * Is there any new content you can add?
    * Is your story up to date?
    * ‘Put yourself in the shoes of your ideal customer. Does it appeal to you? Does it interest you? Does it draw you in?’ {Jess}
    * Make sure your avatar is up to date across all platforms.
    * Take a look at your blog
    * When did you last publish a blog post? Is it time for a new one?
    * If you can’t post regularly it might be a good idea to remove date stamps from your posts.
    * Spring clean your products
    * ‘Remove the products that aren’t selling or that are not on brand’ {Jess}
    * Removing products can be scary but there comes a point you need to bite the bullet.
    * Make sure your items all work together and your branding is on par with professional brands.
    * Switch up your photos
    * Try switching main photos. Play around with them and see what happens.
    * Are your photos up to scratch? It might be time for some new ones.
    * Look at your product titles
    * Are they logical? Do they use keywords? Are they searchable?
    * Freshen them up and switch things around a bit especially for items that aren’t selling well.
    * Look at your descriptions for outdated information
    * Sometimes old info slips through the cracks so it is important to thoroughly check for this.
    * Make sure there are no old links.
    * Address your front page
    * Decide if your front page is still the right page for your business.
    * Look at your branding and banner top make sure they are relevant and up to date.
    * Registration for Set Up Shop closes this Sunday! Click here to find out more.

     
    Download or Listen to This Episode
    (You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)
    26 min

About The Create & Thrive Podcast

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Learn how to turn your creative hobby into a thriving business with Jess Van Den

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