The Create & Thrive Podcast

The Create & Thrive Podcast

By Jess Van DenBusinessEntrepreneurship
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The Create & Thrive Podcast episodes

  • Should you sell on Etsy in 2024? [312]
    You may be wondering if you should start or continue your business on Etsy in 2024.

    Today I’m outlining pros and cons when it comes to selling handmade items on Etsy, and I’ll give you my thoughts on whether it’s worth it in 2024.

    Download your FREE Etsy Quick-Start Guide here.

    You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

    Watch on YouTube…
    Support the show

    You can make a secure donation (of the amount of your choice) via the Paypal button below.


    Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

    In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

    You can also:

    • Leave a review on the C&T FB page.
    • Leave a review on Apple Podcasts.
    • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
    • Listen Now
      13 min
    • Reels Ideas for Makers (without having to show your face) + The Reels Challenge!

      ✨ Get 30 Reel Ideas for Makers! FREE Download.

       

      Makers – do you struggle to come up with ideas for Instagram Reels?

      Reels are one of the best ways to grow and get seen on Instagram, but it can be exhausting to come up with new ideas for Reels.

      This week I’m going to share 7 ideas specifically for handmade business owners – all of which you can use without showing your face if you don’t want to be on camera!

      If you want more ideas, grab the FREE download – 30 Reel Ideas for Makers – right here.

      Also! If you want help to kick-start (or re-start) your marketing with Reels, don’t miss the Reels Challenge inside the Thriver Circle – starts November 20th!

      The Challenge is a fun way to learn about and practice making Instagram Reels alongside other handmade business owners.

      Find out more here. 

      You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

      Watch on YouTube…
      Support the show

      You can make a secure donation (of the amount of your choice) via the Paypal button below.


      Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

      In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

      You can also:

      • Leave a review on the C&T FB page.
      • Leave a review on Apple Podcasts.
      • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
      • Listen Now

        10 min
      • 12 Mistakes You Might Be Making With Your Handmade Business

        Starting and running a handmade business can be challenging – there is so much to learn and so many balls you have to keep in the air in order to grow your business.

        Today I’m sharing some common mistakes I’ve seen people make with their handmade businesses in the hope that you can avoid them!

        You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

        Watch on YouTube…
        Support the show

        You can make a secure donation (of the amount of your choice) via the Paypal button below.


        Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

        In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

        You can also:

        • Leave a review on the C&T FB page.
        • Leave a review on Apple Podcasts.
        • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
        • Listen Now

          17 min
        • How to get your FIRST Etsy sale! {308}
          If you’ve opened an Etsy shop but are still waiting on your first sale, this is for you!

          Today, I’ll be sharing 5 steps you need to take in order to get your first sale on the Etsy platform.

          You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

          Watch on YouTube…
          Support the show

          You can make a secure donation (of the amount of your choice) via the Paypal button below.


          Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

          In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

          You can also:

          • Leave a review on the C&T FB page.
          • Leave a review on Apple Podcasts.
          • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
          • Listen Now
            12 min
          • Top Tips for Excellent Etsy Product Photos [307]
            Product photos are KEY to success on Etsy!

             

            Today I want to share my top tips to help you take the best photos you can, so you can stand out from the crowd and get customers clicking on YOUR products!

            Avoid the common mistakes that most beginner handmade business owners make with their photography…

            You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

            Watch on YouTube…
            Support the show

            You can make a secure donation (of the amount of your choice) via the Paypal button below.


            Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

            In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

            You can also:

            • Leave a review on the C&T FB page.
            • Leave a review on Apple Podcasts.
            • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
            • Listen Now
              11 min
            • Printables: A Beginner Guide with Cody Berman [306]
              Ever wondered about selling printables or other digital products on Etsy?

              Today I talk to printables expert Cody Berman, and he gives you the crucial details that will teach you how to use Canva to create printables that will SELL on Etsy!

              Cody is a digital nomad who quit his corporate job to pursue entrepreneurship full-time.

              He started selling digital products in 2018 and became hooked after earning $700+ in one week.

              💡 Grab your FREE ebook, “The Seasonal Products Secret”.

              You can also learn more by watching Cody & Julie’s FREE workshop on this topic right here! 

              You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

              Watch on YouTube…
              Support the show

              You can make a secure donation (of the amount of your choice) via the Paypal button below.


              Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

              In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

              You can also:

              • Leave a review on the C&T FB page.
              • Leave a review on Apple Podcasts.
              • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
              • Listen Now
                38 min
              • I made all these Etsy shop mistakes… so you don’t have to [305]

                Oh boy, when I started on Etsy, I had NO idea what I was doing.

                So I made aaaaaalllll the mistakes.

                Terrible photos.

                Short, useless titles.

                Underpricing.

                And so much more.

                Today, I want to share the main mistakes I made when I started to help you avoid doing the same things with your shop!

                And, if you’re ready to sell your handmade goods online, but you need help getting started, I hope you join me on April 24th for Set Up Shop.

                It’s my 30-day intensive course that will teach you a fool-proof system to set up an online shop for your handmade goods, and get it right – first time.

                Over 1,400 makers have used the Set Up Shop system to open their online handmade shops – on Etsy and other platforms!

                You can find out more and register for the course right here.

                You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

                Watch on YouTube…
                Support the show

                You can make a secure donation (of the amount of your choice) via the Paypal button below.


                Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                You can also:

                • Leave a review on the C&T FB page.
                • Leave a review on Apple Podcasts.
                • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
                • Listen Now

                  17 min
                • Is Etsy Over? {304}
                  You may have heard people say things like…

                   

                  “Etsy is oversaturated, I’ll never get seen.”

                  “Etsy is full of resellers now, I can’t compete.”

                  “Etsy doesn’t care about its sellers.”

                  “Etsy is horrible for reasons a, b, c, d…”

                  And so on.

                  Basically – there’s a lot of chatter about whether Etsy is still worth trying in 2023.

                  If you’ve thought about starting a handmade business, you’ve probably asked yourself ‘should I sell on Etsy’ (or, perhaps – should I KEEP selling on Etsy)?

                  Today, I’m going to answer that question – or, more accurately, I’m going to help YOU answer this question for yourself.

                  If you’re ready to sell your handmade goods online, but you need help getting started, I hope you join me on April 24th for Set Up Shop.

                  It’s my 30-day intensive course that will teach you a fool-proof system to set up an online shop for your handmade goods, and get it right – first time.

                  Over 1,400 makers have used the Set Up Shop system to open their online handmade shops – on Etsy and other platforms!

                  You can find out more and register for the course right here.

                  You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

                  Watch on YouTube…
                  Support the show

                  You can make a secure donation (of the amount of your choice) via the Paypal button below.


                  Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                  In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                  You can also:

                  • Leave a review on the C&T FB page.
                  • Leave a review on Apple Podcasts.
                  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
                  • Listen Now
                    14 min
                  • How to Take your Business Temperature with Katie Hunt of Proof to Product! {303}
                    If you’re not 100% clear about the future of your business, don’t miss today’s episode!

                    My guest is Katie Hunt, and she’s going to share how you can take the temperature of your business by focussing on 4 key areas:

                    • Time
                    • Money
                    • Heart
                    • Impact
                    • Katie is the founder of Proof to Product, a podcast host, business strategist and community builder for product-based business owners.

                      Since 2011, Katie has helped thousands of brands get their products on the shelves of retail stores big & small. Her alumni’s products are sold in Target, Nordstrom, Container Store, Starbucks as well as independent boutiques around the world.

                      Katie brings experience, education and a love of learning into her programs. She earned a dual MBA in marketing & finance from Loyola Marymount University and she has over 20 years experience teaching innovative business development and marketing strategies.

                      Her strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing.

                      Katie’s Facebook & Instagram.

                      You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

                      Support the show

                      You can make a secure donation (of the amount of your choice) via the Paypal button below.


                      Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                      In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                      You can also:

                      • Leave a review on the C&T FB page.
                      • Leave a review on Apple Podcasts.
                      • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
                      • Listen Now
                        Highlights and quotes from this episode:

                         Katie worked a corporate job for over 20 years until she decided to create her own handmade stationery for her wedding. Soon after, friends and family began requesting stationery and the business, Kelp Designs, grew from there.

                        • Katie not only wanted to sell custom made products, but also pre-made items that could be sold wholesale.
                        • 6 months after starting the business, Katie exhibited her products at one of the largest paper goods and stationery trade shows, and it became obvious that many of her colleagues at the trade show were amazing artists, but they struggled with the business side of things such as marketing, billing etc.
                        • This led to the creation of Proof to Product to help artists get their products onto store shelves.
                        • Jess agreed that it is an endemic problem within the handmade industry that artists and creators struggle with pricing or marketing products, and business aspects.
                        • “I have this practice that I teach our clients about taking our business temperature, and it means that we are intentionally taking time and looking at the bigger picture and making strategic decisions about where we want the business to go next.” {Katie}
                        • Jess stressed to listeners the importance of taking the time to plan; it makes things so much easier and it allows you to feel in control of things.
                        • Katie agreed that it makes decision making easier. If an opportunity presents itself, you can ask yourself if this aligns with the direction you are wanting your business to go, and with the goals you want to achieve.
                        • There are four key metrics that Katie runs every decision through:
                          • Time involved in the project / opportunity
                          • Money i.e. what is the potential profit
                          • Heart, energy level of this opportunity. Do you look forward to doing this?
                          • What kind of impact is this going to have on you, your business, your clients etc.
                            • Jess spoke about making a long term vision for the business, as this can help you relax more, slow down, and see that rest and creativity are just as important as the other ‘businessy’ things that you have to do.
                            • For example, Jess takes an annual planning sabbatical when she plans what the year will look like with regards to product launches, events etc. but also creating blocks of time for creativity and design.
                            • Katie also takes an annual planning retreat similar to Jess. As well as business items, Katie suggested that makers should first plot out their personal schedule on this planning calendar as this is the priority. Then add on the major events such as trade shows, making time for product releases, including time for product photos, updating the website, etc. Finally, be sure to leave plenty of space to allow for new opportunities that might arise throughout the year.
                            • Both Katie and Jess also block out their Fridays to allow for catch up work, meetups.
                            • Following Covid, Katie now tries to do short term planning as this gives more flexibility and can allow for a shift in focus if necessary.
                            • Makers should remember that the plan / calendar is not set in stone, it is there for you so that you can come from a place of knowledge, if and when new opportunities arise, and make decisions about what is best for the business.
                            • Katie also layers plans for her clients and categorises different aspects of the business. For example, pre-production, production, sales. This helps with not overloading on one side of the business.
                            • Things to avoid: Avoid assuming things won’t change, as they always will. Makers therefore need to leave space for change, and be flexible. 
                            • Don’t underestimate the time taken to do certain things, and be sure to prioritise. 
                            • Not planning is the biggest mistake, and can be as simple as a piece of paper and a calendar. You don’t need fancy software.

                              • Katie spoke again about taking the temperature of a business as this is about more than just planning. It includes an assessment of what is working well, not working well, and how we make a shift from this. How do we work smarter and not harder? 
                              • ‘It’s not just putting things on a calendar, it’s about putting the right things on a calendar.’ {Katie}
                              • Katie reiterated that this is your business so you get to choose the direction, what you say yes or no to, and really lean into that power. You don’t have to do something just because that’s what other people do, you set the rules for your business.
                              • Katie can be found at prooftoproduct.com, and her podcast is Proof to Product, available everywhere you listen to podcasts. 
                              • There is a great free course available at prooftoproduct.com/resources for those people considering if wholesale is suitable for them. 

                                40 min
                              • 5 Ways to INCREASE PROFITS in your Jewellery Biz with Jessica Rose [302]

                                Today is an in-depth interview with my friend Jessica Rose of Jeweller’s Academy.

                                She’s just released a wonderful book – ‘Start & Grow a Profitable Jewellery Business‘ – and today, she’s sharing her top 5 tips for INCREASING your profit margin in your jewellery biz!

                                Even if you have a handmade business in another niche, most of what we share today will be invaluable to you, so don’t miss this one.

                                You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!

                                Watch on YouTube…
                                Support the show

                                You can make a secure donation (of the amount of your choice) via the Paypal button below.


                                Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                                In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                                You can also:

                                • Leave a review on the C&T FB page.
                                • Leave a review on Apple Podcasts.
                                • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
                                • Listen Now

                                  54 min

                                About The Create & Thrive Podcast

                                From the publisher's feed

                                Learn how to turn your creative hobby into a thriving business with Jess Van Den

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