The Create & Thrive Podcast

By Jess Van DenBusiness Entrepreneurship

The Create & Thrive Podcast episodes

February 23, 2022How to Design & Sell Printables Online with Julie Berninger [281]
Have you ever considered selling printables on Etsy or elsewhere online?
Today’s interviewee has done just that. She created a printables business on Etsy that has developed into a profitable side hustle.
Julie Berninger is currently a work-at-home Mom who left her corporate tech job in July because it was too much with the pandemic.
In the last year, she moved 3,000 miles to be closer to family and now runs an online business, Gold City Ventures.
She sells printable products for bachelorette parties (think scavenger hunt PDFs, printable decorations, etc) in an Etsy shop that brings in $1,000+ per month even when she took 6 months off to move.
Grab your FREE ebook, “The Seasonal Products Secret”. (Affiliate Link)
You can also hop on the waitlist for Julie’s course – The E-Printables Side Hustle Course here. (Affiliate Link)
You can listen to this episode below, or on your fave podcasting app!
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Highlights from this episode:
Julie spoke about her background and starting out designing temporary tattoos, having them manufactured and then selling on Etsy or at bachelorette parties. After attending a conference and meeting others with online businesses, Julie switched to selling printables for bachelorette parties and now works from home.
The printable process for Julie was discussed with the main focus of the business originally being bachelorette parties, however the Covid-19 pandemic forced a change to include other categories.
After a break from her Etsy work, Julie re-emerged in 2021 and used programs such as eRank, Ahrefs, and Ubersuggest to find those niche areas where people are willing to spend up to $10 per design, and without too much competition. This allowed Julie and her Etsy shop to rebound from the pandemic.
“That’s what I love about the printables and online business world, especially in the Etsy space. The only work I have to do as it comes along is questions from customers.” {Julie}
Julie spoke about pricing and the fact that she is not attached to a price for any particular item because it was not very expensive to make. For example, when she began the printables, a Bachelorette Scavenger Hunt was very popular so she would sell for $7. Now this space is oversaturated and there is more competition, so she sells for $4.
To anyone wanting to get into printables, there is still plenty of room for new businesses, especially since the pandemic which has seen more people than ever shopping on Etsy for DIY home decor, party decorations, etc.
“In the printables space, if you can put your stuff into a bundle, you can often raise the perceived value to the customer.” {Julie}
Other tips were discussed including SEO, making sure you have clear tags, and use of keyword programs such as Ubersuggest.
Another strategy that Julie has seen in the printable space is capturing the customer. Etsy doesn’t allow collection of email addresses as they own the customer relationship. However, you can incentivise your customers to sign up to your mailing list. For example, give free access to a customer hub, tutorials etc. and attach an advertisement for this to the printable itself.
Julie now runs Gold City Ventures in order to help people start their own online businesses and offered some advice to those already in the printables space. Firstly, you need to be careful when using free clipart as the licensing can be confusing. It may be worthwhile paying $10 to a site such as Design Bundles or Creative Market for images.
Canva was discussed as their templates cannot be used as a base for your own work. You can use these to get ideas, but cannot be changed. You are also not allowed to use paid clipart in your printables as Canva has paid for the license. Free Canva clipart is fine to use.
The second piece of advice is to make sure to fill out your shop completely, including uploading a video, and the about me section. Julie has seen in practice that this works in terms of returning results, especially the use of video which has become such a popular medium.
Jess queried how to make it clear to your customers that they are purchasing a digital file, rather than a physical item to be delivered in the mail. Julie stated that this is becoming less of a problem over time, but you still need to list your products as digital or state that it is not a physical product.
Julie spoke about customisable printables. It’s possible to make lots of money with these products, but you don’t know what type of computer the customer has or how much technical knowledge, and this can result in more work for you or a refund to the customer. One solution to this is providing a short video to the customer on how to use your digital product.
Being the primary caregiver for her daughter, Julie has developed her business to allow her to have time for her family and lifestyle while still passively earning money. She has Virtual Assistants who complete the required work for her, automation to send emails etc. and also has a business partner which makes a huge difference in sharing the workload.
Julie can be found at goldcityventures.com and this includes links to her social media.
Grab your FREE ebook, “The Seasonal Products Secret”. (Affiliate Link)
You can also hop on the waitlist for Julie’s course – The E-Printables Side Hustle Course here. (Affiliate Link)
57 min
February 09, 2022I’ve made 65k from one product alone… the power of reproducible products [280]
How do you REALLY make a living from selling handmade goods online?
One crucial step for most makers is to start making reproducible products, rather than everything in your shop being one of a kind.
In fact, it’s REALLY hard to make a profit from selling OOAK items.
Why? I’ll explain in today’s video.
I’ll also share how I’ve made over $65k from just ONE of my products (yep, selling the same thing over and over again) and how having a shop full of reproducible designs saves me time and makes me more money!
You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube!

Do you want to learn how to set up your own online craft shop and get it right, first time?
Want access to a proven system that over 1,300 makers have used to set up a stellar online shop?
Check out my flagship course – Set Up Shop
Click Here to Find Out More
Watch on YouTube…
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
24 min
January 26, 2022Clare Smythson of Ornately Lanterns [279]
Today I interview my student, podcast listener and long time member of the Thriver Circle (my membership community for makers) Clare Smythson.
Clare has been running her successful glass painting business – Ornately Lanterns – since 2001, though she only ventured into online selling via her Etsy shop in 2015, and has since set up on Amazon Handmade and her own website.
Today we discuss why she started glass painting; how her business has morphed and changed; other work she does in the handmade community (including a job many of you would probably hate!); running a busy Etsy team; her non-handmade job which she still does because she loves it; and much more.
You can listen to this episode below, or on your fave podcasting app!

Do you want to learn how to set up your own online craft shop and get it right, first time?
Want access to a proven system that over 1,000 makers have used to set up a stellar online shop?
Check out my flagship course – Set Up Shop
Click Here to Find Out More
Listen to this episode…
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Highlights from this episode:
Clare discussed her business, Ornately Lanterns, which sells glass-painted candle lanterns and has been in operation for the past 20 years. Clare started her business after rediscovering her childhood hobby of painting during a long illness, and gradually expanded from craft shows in the UK to having her own Etsy shop.
Clare also sells products for other crafters, and this was discussed as a good alternative for those people not suited to craft shows.
“It’s very emotional selling your work and very emotional when you’re standing there not selling your work” {Clare}.
Managing negative feedback was discussed, as crafters need to find a balance between genuine concerns from customers and people just being nasty.
Clare has recently opened a second Etsy shop, Quirky Swan, and uses this to sell other items that used to get lost in the Ornately Lantern shop such as hand painted cards and wall hangings.
Jess spoke about this being a common theme with many crafters choosing to open a second Etsy shop to accommodate products that perhaps didn’t fit in with the original shop. However, this does take more work to manage two shops at once.
“One sale of £4 in that shop delights me rather more actually than selling a lantern in the other shop, just because it’s new and it’s exciting, like having a new shop again” {Clare}.
This second shop has become more like a hobby shop and gives Clare the opportunity to enjoy her crafting again, rather than it being a business only.
Jess explained about her ASMR YouTube Channel which is her new venture that is purely for fun, and brings back the excitement of starting something completely new.
Clare’s volunteering as a mentor for an Etsy Team in Redhill in the UK was discussed. It is important to make contact with other Etsy sellers in your area as these are the people who will truly understand and help when you have problems with the platform.
This group was particularly helpful during the Covid-19 pandemic as it allowed crafters to keep in touch via Zoom and avoid feeling isolated.
Day-to-day business for Clare was discussed and, as she has three income streams: IT training, painting, and managing Etsy shops and websites for other crafters, this means that no two days are the same. Therefore Clare has got to be organised and efficient, and schedule things to ensure that they are completed on time.
“It is not just about being creative. There is a lot of business admin, marketing, all sorts of other stuff as well” {Clare}.
It’s important to find the methods and the tools that work for you. For example, Clare uses Google Calendar and Trello and blocks out periods of time that are dedicated to certain things like administration, painting, time off, etc.
Marketing strategies were talked about as Clare dislikes social media and self promotion so strongly recommended that crafters in her position learn SEO or Search Engine Optimisation. Think about the words people would be using to search for your product and apply this to your sites.
Clare has also engaged a company to create Google Ads for her as social media analytics have shown that most of her customer base are not users of this platform.
It was noted that 2020 was not a usual year in sales due to the ongoing Covid-19 pandemic, and Clare spoke of a spreadsheet that she has maintained for many years, recording revenue, Etsy views etc. This has been useful for her in these times as it reminds her that, while her sales are down on last year, they are still more than her early years in business and this is heartening.
Clare can be found at www.ornatelylanterns.com, ornatelylanterns on Etsy, YouTube and Pinterest. She is also on Facebook and Instagram.
1 hr 5 min
January 12, 20226 Lessons I’ve Learnt from 13 Years Selling on Etsy [278]
I’ve been selling on Etsy since 2008 – yes, 13 years as I record this episode!
Today, I’m sharing 6 lessons I’ve learnt during this time.
Understanding these 6 things will help you in your online handmade business journey, and to understand what Etsy was, vs. what Etsy is today – and how it’s changed over time.
You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube!
Watch on YouTube…
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Listen Now
23 min
December 29, 2021How to Make Awesome Instagram Reels with Kar Brulhart [277]
If you have NO idea how to use Instagram reels to promote your handmade business, or you just want to learn more about them, don’t miss this episode!
I’m chatting with Kar Brulhart, who teaches entrepreneurs, creators, startups and influencers how to plan strategic content to convert followers into loyal customers, create genuine community, and navigate the often-changing world of algorithms.
She’s worked 1:1 with more than 150 entrepreneurs and has grown her own Instagram account from 0 to 45,000 building a 6+ figure business in less than 10 months organically.
With over 7 years experience in social, she’s created global social media campaigns for Apple, the United Nations, Michael Kors, and Google among others.
Kar knows her stuff, and she’s great fun, too! I hope you enjoy this one… (P.S. there’s a discount code for Kar’s course at the end of the shownotes below.)
You can listen to this episode below, or on your fave podcasting app!
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Highlights from this episode:
Kar spoke of how she came to work in social media, having originally started out as a tax accountant, before working in marketing for the United Nations on the World Food Program social media app Share the Meal. She then moved to New York and worked on her own ecommerce store, using Instagram to market her products. Kar worked for other companies until Covid-19 hit and she lost her job. She was then 9 months pregnant so took some time to figure out her skill set and what she wanted to do, and organically began helping others with social media management.
“It has been so exciting to see that not only do my strategies work for my account, but they work across industries and across niches, not just for influencers but for makers, creators, and product-based businesses {Kar}.
Kar discussed why she chose to focus on Instagram Reels, as this was the surface that allowed her to grow her business so quickly. Kar went from 0 to 45,000 followers in 12 months and 75% of these have come from Reels.
Kar noted that posting the same material on both Instagram and TikTok does not work well, but recommended creators to have a TikTok account and use it for researching trending hashtags, trending sounds etc. This can help you find niches that may fit in with your area, or you can even follow other niches and see how they use video in different and creative ways.
“To get started, don’t get overwhelmed. Go and watch those videos and as you’re watching them, start saving or liking the ones that kind of resound with you or trigger an idea” {Kar}.
Captioning was discussed and it was suggested that text should only be used in an entertaining way, and in a way that adds value and movement to your Reel and keeps the viewer watching longer. Use text as supplementary and have it only pop up once in a while, or at the end of the video. For example, tell viewers to see the caption for more information and this is where you have all the additional details that will also help Instagram properly index your video.
Instagram is not just about aesthetics anymore, branding as a whole is also important. Kar suggested choosing three to five colours and two fonts maximum, and use these consistently so that viewers associate you with that brand. This is where Reels Covers come in, as you can choose a branded cover and this adds context to what the viewer is about to watch.
Jess and Kar discussed the competitive nature of Instagram and the need for ‘hooks’, lines of text or catch phrases that appear on your reel and bring people into your video. For example, ‘Five ways to grow your Instagram’. You should also be sure to keep your video short to hold people’s attention, and use trending audio.
Kar outlined the best way to use trending audio. Start by switching from a business account to a creator account (unless you are a not-for-profit and require the fundraising options), as this allows you full access to the music library. If you need the music library and the business account, you can achieve this by changing the category to ‘Entrepreneur’. If you don’t have the library search option, type in the title of a song in the form of a hashtag and this will bring up all the photos or videos that use this hashtag. You can then click on the Reels post that uses this song, scroll until you find the song and hit save. Kar noted that she posts trending sounds each Tuesday to save her followers time searching for these themselves.
Jess suggested for those people who are camera shy or not used to being in front of a camera, you don’t have to show your face in your videos. Simply record the process of making a particular product so people can see that it really is made by you and you are a real person. This resulted in a spike in interest for Jess and her products when she posted a short 50 second video on Etsy.
Transitions were discussed. This is the process of moving from one frame to the next, for example, a snap of the fingers and the video has moved to the next frame. These are more advanced, but they do often result in higher views. A good alternative for makers is to use stop motion instead of transitions.
Kar can be found on Instagram, @Karbrulhart, or at kbbrandmarketing.com for more information on her Reels Course.
You can add the code CREATETHRIVE to take $100 off Kar’s power of reels course!
51 min
December 15, 2021Etsy: 5 Ways to Quickly Improve Your Shop + How to Take a Break WITHOUT Using Holiday Mode [276]
I’ve got a 2-part Etsy episode for you today!
First – So you want to take a break from your Etsy shop over Christmas and New Year, but you don’t want to lose momentum (and possibly search ranking) by putting your shop in Vacation Mode.
Or maybe you just want to keep some dollars rolling in!
Today I explain how I do exactly this every year by having a ‘Making Break’.
I’ll go step-by-step through exactly what you need to do to ensure you can truly relax while also keeping your customers (and potential customers) happy and in the loop of what’s going on.
Second – I’ve got 5 quick things you can do to spruce up your Etsy shop for 2022!
And if you’re reading this later – there is never a bad time to look at these 5 things in your shop.
You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube!
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Listen on the Podcast
Watch on YouTube…
27 min
November 30, 2021Etsy Success Tips with LL Divens [275]
Today I talk to LL Divens – who has a similar story to mine!
He began his Etsy store as a side hustle in 2014 while working full time in a corporate job.
He’s been a handmade biz coach since 2019, and also has a podcast – Handmade & Beyond (you can listen to my interview on his show – look for the link in the shownotes below).
Today we chat about what it takes to succeed on Etsy in 2021 – the lessons we’ve both learnt, those that our students have learnt, and we also touch on some of our own struggles throughout our journey to Etsy success.
You can listen to this episode below, or on your fave podcasting app!
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Highlights from this episode:
Focus points for Etsy sellers were discussed. Search Engine Optimisation (SEO) is a major part of Etsy as this is how people find your shop with key words in your listings. It’s also important to understand your audience and who is buying your products so you can tailor your keywords.
Other important aspects for Etsy are: getting reviews, keeping your shop filled out, being active in your shop, having quality pictures of items and keeping your shop fresh by changing things around or adding items.
LL also started a second company offering coaching and strategies to help others to have the freedom of their own business.Item descriptions are also important as these prompt people to actually make the purchase. “In your description, you should be able to answer any question before someone has it.” {LL}
Showcase yourself as a complete shop by ensuring that all your sections are filled out, including your logo, banner, About, and be personable. This will allow your customers to get to know you and also help with SEO and prioritising in searches.
LL explained his back story which is similar to Jess, starting out working full time and selling on Ebay and Etsy, before growing the business, Living Limitless Clothing, and eventually selling full time on Etsy in 2018.
The core elements of Etsy selling were discussed. Think about why you’re starting your business and concentrate on that: Do you just want to make money, or do you want more freedom, more control over your life, or do you want a legacy to hand down to your children?
What is your vision for the brand? This will change over time but it’s important to at least lay out a path to where you want the brand to go, and how you would like to get there. For example, Living Limitless started with the goal of inspiring others so originally sold motivational and workout clothing, and later progressed to include broader aspects of the ‘living limitless’ vision like vacations, pets, and things that were important to LL.
“What are your core values for your life and what are your core values for your business? If you know those core values, it makes decision making so much easier.” {Jess}
“You have to have the right expectations, not only as far as your why, but also how long is it going to take to find success.” {LL}
If people do ask questions, learn from these and address them in your descriptions.
Listen to my episode on LL’s Podcast – Handmade and Beyond.
1 hr 13 min
November 18, 202120 Questions to Ask Yourself BEFORE you Start a Business [274]
Are you really ready to start that business or side hustle?
Have you taken the time to think through questions like… is this really going to give you the lifestyle you want?
How much money can you realistically make?
Do you have the knowledge/skills to make this happen?
Today I’ve got 20 questions for you to consider BEFORE you start your dream business venture.
And if you’ve already got a business… you might find many of these helpful to do a re-think of your business heading into 2022.
Upcoming Workshop: Create a Short & Simple Business Plan.
You can listen to this episode below, or on your fave podcasting app, or watch as a YouTube video!
Watch on YouTube
Listen Now…
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
40 min
October 27, 2021Pinterest Essentials for Makers in 2021 with Kate Ahl of Simple Pin Media [273]
If you use Pinterest (or want to) do NOT miss this episode!
Today, I’m talking with Kate Ahl, and she shares ALL the things you need to know to use Pinterest to market your handmade business in 2021 and beyond!
The founder of Simple Pin Media, Kate Ahl has been helping businesses discover, learn and master Pinterest marketing for over 7 years.
She combines the data learned from working with clients, education from Pinterest, and her knowledge of the platform to help people expand the reach of their business using Pinterest.
Pinterest is always changing, and this is the up-to-the-minute, latest Pinterest knowledge you need to help your biz succeed – I know I learnt a few things during this interview!
You can listen to this episode below, or on your fave podcasting app!
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Highlights from this episode:
Pinterest is one of the top referrers of traffic to Create & Thrive and is a great way to market your business without having to spend a lot of time in the social media space.
Kate explained how she started out helping a friend with social media (Facebook) in 2010, and moved into Pinterest marketing in 2014 with her brand Simple Pin Media. Kate now has a team of almost 40 and over 120 clients.
“Pinterest is a search and discovery platform…people go there to find information or to get solutions to problems or dream” {Kate}
Jess noted that every pin that is placed in Pinterest will stay active forever, unlike the ephemeral nature of social media such as Tik Tok, Instagram or Facebook. Kate stated that you should get your pins right the first time because once the pin is out there, you can change the original pin but all the other instances of that pin will remain the same.
Kate advised new starters to begin by getting a Business Pinterest Profile that reflects who you are and what you do, before starting on your Boards. Boards are how you divide up your content / products, for example Rings, Earrings, Jewellery for Men, Jewellery for Women etc. Five to ten boards are recommended by Kate.
Pinterest users can also link to their business website or Etsy store. However, if you are linking from Pinterest to your website, you should always link to the product page, not your homepage.
Previously it was important for users to pin other users’ pins on their boards in order to maintain engagement, however Pinterest now states that users can pin 100% of their own products.
Jess asked about the process of transferring a private Pinterest account to a business account. If you have some boards that could relate to your business, should you make them public or keep them secret? Kate advised that because of the algorithm that Pinterest uses, you should only keep boards public if you can include some of your own business related pins on those boards.
So what do you do if you run out of products, or you only have a small number of products to market? You can create as many images or types of images as you want and then link to these pages, for example an FAQ page, a product review or a recent blog post.
Board or pin names should not use hashtags, be simple and to the point (1 – 3 sentences), and you should think about the key words and key phrases pinners might use to search for your particular product.
Pinterest now uses a number of Pin types: Standard Pins, Video Pins which are ideal for clips less than 1 minute 30 (for example a scan of your products), and Idea Pins which are Cards listing or displaying items (for example your top 5 products) but they do not link to a website..
Analytics were discussed. “With Pinterest (analytics) you want to just do once a month and you want to get a holistic view of what’s working and what’s not working” {Kate}
Recommended pinning schedule and scheduling tools (Tailwind, Plannerly, Later) were discussed. Kate suggested that users set aside one hour per month to review analytics. Then schedule one Idea Pin per week and 3 – 5 Standard Pins per day to drip feed on to Pinterest. No more than 5 – 7 hours per month should be required on Pinterest. You can even pin the same item / image to Pinterest on different occasions to stretch your products or images further.
Jess queried the new Shop feature (not yet in Australia). Verified Merchant Program or the Shop Tab. Kate advised that while this is in place in the US, Canada and the UK, the process of applying for the Verified Merchant Program is still clunky and there are many hoops to jump through. Watch this space for further developments.
To find out more information, visit simplepinmedia.com for free resources etc.
56 min
October 13, 2021You’re Probably Pricing Wrong – Handmade Business [272]
Do you struggle with pricing your handmade goods?
Trust me – you are NOT alone.
Pricing is one of the hardest parts of starting and running a handmade business – and if you’re selling on Etsy, even more so, if you’re comparing your prices directly to other people selling similar things.
Goodness knows my pricing was atrocious when I started!
SO many makers (if not all) drastically under-price their work – especially in the beginning.
Today I’m going to take you through the basics of pricing – not only giving you a few formulas, but explaining WHY they exist and what they are taking into account.
I hope you have a revelation on pricing after you watch this one!
✨ If you need more help with your pricing, don’t miss my upcoming LIVE online workshop: The Art & Science of Pricing.
This workshop will teach you how to price your handmade goods.
In it, I outline a 2-step process to pricing.
First, pricing with the ‘Head’ – this is the scientific part, which means crunching the numbers to see what you need to be charging in order to cover all your costs and make at least some profit.
Then, pricing with the ‘Heart’ – this is the artistic part, using research, emotion and brand positioning to arrive at a final number.
I know that pricing is one of the hardest parts of running a handmade business – and it’s also something we need to revisit on a regular basis as our businesses and our skill level grows.
You should walk away from this workshop with a solid grasp of the pricing process, and how to apply it to your unique items.
⏰ Live Online Workshop: Thursday the 28th of October at 10:00am Brisbane time (AEST – NOT Sydney/Melbourne time).
If you’re already a Thriver Circle Member, you can RSVP here: https://www.facebook.com/events/1009398562964220
Not a member?
Join the Circle here to participate in this workshop: https://thrivercircle.com/join-the-circle/
If you’re watching this after October 2021 – no worries!
The workshop will be recorded and will be available inside the Thriver Circle in the Resource Library.
You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube!
Watch on YouTube…
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Leave a review on the C&T FB page.
Leave a review on Apple Podcasts.
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
15 min

About The Create & Thrive Podcast

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Learn how to turn your creative hobby into a thriving business with Jess Van Den

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