The Creative Business Community Podcast

The Creative Business Community Podcast

By Creative Business CommunityBusinessEntrepreneurshipArts
Download on the App Store

The Creative Business Community Podcast episodes

  • In Conversation with Suzy Lou

    This week, Ronnie jumps into the host seat to chat with photographer and journalling devotee, Suzy Lou. With over 12 years behind the camera as a photographer, Suzy shifted from chasing picture‑perfect family portraits to capturing the real, messy, deeply human moments — catalysed by a life‑altering health scare.


    Ronnie and Suzy talk about how daily pages became her anchor, why she started Perth Journal Club, and how positive psychology can help creatives move beyond “back to baseline” and into genuinely flourishing.

    Expect practical takeaways you can use today: simple journalling prompts for clarity, confidence and decision‑making; how to spot and rewrite sneaky beliefs (especially around money and work); permission to pivot; and a gentler, curiosity‑led way to try something new.

    If you’ve been feeling stuck, craving community, or ready to swap perfection for presence, this episode will meet you right where you are.


    Connect with our guest! Find Suzy Lou:

    Website: http://suzy-lou.com/ 
    Instagram for photography: @suzylouphotography
    Instagram for journalling: @suzannahdiaries 
    Instagram Perth Journal Club: @perthjournalclub


    Creative Business Spotlight:

    Creative Time with T

    Instagram: @creative_timewitht

    40 min
  • The Festive Season Playbook for Small Business Owners

    This week on the Creative Business Community Podcast, we’re diving into how to promote yourself and your small creative biz ahead of the festive season — and talking the specifics around this season for the Australian market as it is different! It’s not December yet, but your customers need around eight touchpoints before they buy, so the time to start promoting for the festive season (if you aren't already) is now.

    We’ll unpack the three types of holiday shoppers (early birds, Black Friday browsers and last‑minute legends) and how to reach each with smart, stress‑saving tactics: planning and batching your content, staying consistent across platforms, and building an email list to talk to your warm audience customers directly. We’ll help you choose the right markets (so you don't go to them all and burn out), use data and customer avatars to guide what you make, and craft curated ranges, sets and vouchers perfect for Secret Santa, teacher and corporate gifts.

    Plus, clever alternatives to endless markets — think collectives, hampers, salons and local stockists — how to promote your event schedule, set online order cut‑off dates, and why chasing trends (or slashing prices for Black Friday) isn’t a strategy for everyone. Instead, learn when to opt out, add value, and keep your brand strong.

     

    Creative Business Spotlight:

    The Coffee Cowgirl

    Etsy: The Coffee Cowgirl
    Instagram: @the.coffee.cowgirl
    Facebook: The Coffee Cowgirl

    52 min
  • In Conversation with Ezereve

    This week on the Creative Business Community Podcast, Erin sits down with Perth powerhouse Ezereve — a Perth based musician who is not only a solo musician but also one half of the award-winning Champagne Duo, founder of Champagne Agency, a celebrant, wedding coordinator and mum of four! 


    Ez shares how a childhood spent singing in church led to her first wedding gigs at 16, and how a simple “say yes and figure it out” mindset grew into a multi-hyphenate career spanning live performance (including a performance with Perth Symphony Orchestra), DJing, MCing, florals and all‑inclusive midweek wedding packages. We talk about why sometimes reliability beats raw talent, how a tight, values-led agency can outperform a bigger roster, and the systems that keep it all humming — from using a VA through to having clear boundaries and a home life where everyone pulls their weight.

    Ez also opens up about navigating industry rumours and gatekeeping, and how she turned a brutal setback into rocket fuel by stacking skills, raising prices with the help of a mentor, and focusing on solving real client problems. Plus: smart tips on social proof (awards vs reviews), booking etiquette, and so much more. 


    Connect with our guest! Find Ezereve:

    Website: https://www.champagneduo.com.au/
    Instagram: @champagneweddingduo or @ezereve
    Facebook: Champagne Duo


    Creative Business Spotlight:

    C+Co

    Website: https://candcoperth.com.au/
    Instagram: @candco_perth
    Facebook: C + Co

    1 hr 5 min
  • Designer vs Maker - Which One Are You?

    This week on the Creative Business Community Podcast, Erin and Ronnie unpack one of the questions they get asked most: what counts as handmade versus locally designed. They break down how these definitions apply across the two flagship events run by MarketLife — Perth Makers Market (strictly handmade by you in WA) and Perth Upmarket (original, locally designed, high‑end).


    They talk about why clarity matters for fairness, brand integrity and a great customer experience. Expect plenty of nuance and real-world examples: 3D printing (when it flies and when it doesn’t), upcycling vintage clothing, fine art and prints versus mass produced merch, crochet from patterns, embellishing store-bought pieces, machine embroidery, and a their firm stance on AI‑generated art.

    They also share how applications are assessed via the MarketLife Stallholder Portal, why strong images and transparent process notes are essential, and why exclusivity and balance across categories matter — plus a heads-up on “product creep” as businesses grow. Thinking of adding a new product after acceptance? Make sure to ask first. They finish with a call to keep the conversation open and as always, our Creative Business Spotlight.

    Creative Business Spotlight:

    Prismatic Brush

    Website: https://prismaticbrush.com/
    Instagram: @prismaticbrush
    Facebook: Prismatic Brush
    YouTube: Prismatic Brush

    45 min
  • In Conversation with Ms Fancy Pants Laser

    This week on the Creative Business Community, Erin chats with Janice, founder of Miss Fancy Pants Laser Engraving in Bunbury, WA. Janice started out making wooden jewellery and outsourcing the engraving to Perth, until long drives and lost-in-translation design notes pushed her to bring a laser in-house. That single laser has since grown into a four-laser studio known for nature-inspired designs and a breakout range of textured rolling pins loved by bakers and ceramicists.

    Janice shares the dream that sparked her engraved cheese boards, how a pottery hobby became a real focus for the business side of things, and why keeping things mostly in-house (including 3D printing with her engineer son's help) helps them stay nimble. We also get real about the juggle: splitting time between workshop, design and admin, backing a hero range, knowing when to say no to custom work, and using big markets and pop-ups shops to get seen.

    Along the way there are plenty of practical takeaways, from planning early for the silly season (and calling in grandma!) to staying true to your style and guarding quality like a hawk. Janice also opens up about choosing to adapt when competition spiked post-COVID, and talks straight about costs, pricing and reinvesting through the first 18–24 months.


    Connect with our guest! Find Ms Fancy Pants Laser:
    Website: https://www.msfancypantslaser.com.au/ 
    Instagram: @msfancypantslasercutting
    Facebook: Ms Fancy Pants Laser Engraving


    Creative Business Spotlight:

    Tree of Life Saramics

    Website: https://www.treeoflifesaramics.au/
    Instagram: @treeoflifesaramics
    Facebook: Tree of Life Saramics

    35 min
  • Scam Watch - What to Look For as a Stallholder

    Scams are getting more prevalent in the market community. Not only that, they are unfortunately getting smarter — and stallholders are paying the price. This week, we talk scams targeted at the market stallholder community. We unpack the latest cons targeting makers and market traders, from Facebook impersonation and “DM me for details” comments to dodgy emails selling databases and fake event invites.


    We're chatting about what some of the key red flags to look out for are, how to verify if a market is real (think official channels, council permits and event listings), what legitimate comms and invoicing should look like, and the three things we at the MarketLife team will never do.

    We’ll talk about how to spot AI-heavy promos, keep payments safe, and exactly what to do if you suspect a scam — so you can protect your money and your fellow stallholders. Share this episode with your creative business community so they can know what to look out for too!

    Creative Business Spotlight:

    Crochet by Brewer

    Website: https://www.crochetbybrewer.com.au/ 
    Instagram: @crochetbybrewer
    Facebook: Crochet by Brewer

    43 min
  • In Conversation with Stephanie White

    This week on the Creative Business Community Podcast, Erin sit's down with Perth-based branding photographer and videographer Steph White, founder of Stef Spills Ink - our very first guest of season two!

    We chat about how a life changing injury helped spark Steph's creative career, how she scaled by thinking like an operator, and why her next chapter blends creative with strategy through high-performing Meta ads.


    In this conversation, Steph unpacks what brand photography really is (and why it’s not just pretty pictures), the questions a real brand photographer should ask before a shoot, and the strategic imagery every business needs across websites, socials and ads.

    We talk common mistakes — from having no photos to leaning too hard on AI — the current trust recession, why showing your face matters, and how to stand out in a red ocean. If you want imagery that converts and a business you love running, this one’s for you.

    Connect with our guest! Find Stef Spills Ink:

    Website: https://www.stefspillsink.com.au
    Instagram: @stefspillsink
    Facebook: Stephanie White
    Pinerest: Stef Spills Ink


    Creative Business Spotlight:

    Sol Tank Studio

    Website: https://www.soltankstudio.com.au/ 
    Instagram: @soltankstudio
    Facebook: Sol Tank Studio

    51 min
  • What to Actually Post When you Run a Creative Business

    This week on the Creative Business Community Podcast, we’re digging into what to actually post on social media as a small creative business. We break down reels vs carousels — when to use each — and why authenticity and showing the real human behind the work beats AI every time.

    You’ll get niche-specific tips for food trucks (mouth‑watering video, share locations in Stories), clothing (show movement on real bodies, style with intention), jewellery (close-ups, strong branding, educate on care), workshops (sell the experience and community), and ceramics (why simple image carousels still win).


    We share an easy posting rhythm, how to choose growth vs depth, and quick wins you can action today: film your process, create a pinned “about me” carousel, and try a “facts that’ll make you follow/unfollow” post.

    Plus, our Creative Business Spotlight!


    Creative Business Spotlight:

    Just Dumplings

    Website: https://www.justdumplings.com.au/ 
    Instagram: @justdumplingswa
    Facebook: Just Dumplings

     

    44 min
  • Welcome Back to Creative Business Community

    Welcome back to the Creative Business Community podcast!

     

    After a longer-than-planned break, we are kicking off Season 2 with a fresh, sharper focus: expect deep dives into marketing and social media for creative small businesses as well as our conversation with creative business owners. In this short welcome-back episode, we reflect on how fast everything’s shifting — from the economy to ever-changing social platforms and the creeping presence of AI in our tools.

    This season, expect practical, nitty-gritty guidance across:

    • Social media
    • PR, promotion and in-person marketing
    • Real-world strategies that suit creatives working solo or in small studios
    • Great chats with fellow creative entrepreneurs
    • You’ll still hear candid stories from fellow creatives, plus plans for a roundtable episode featuring multiple voices. If you’d like to share your journey (whether you’re in Perth or anywhere in the world) we would love to hear from you.

      Grab a cuppa and settle in. We’re here to help you feel less isolated, more informed, and ready to market the business you love.


      Follow/subscribe and connect with us on Facebook, Instagram or via our website—just search Creative Business Community.

      13 min
    • Season One Wrap Up!

      It’s our Season One finale and 30th episode! In this episode, Erin and Ronnie look back at the moments that mattered most, from the unexpectedly powerful chat on creativity and mental health to the lessons learned from an incredible line-up of guests.

      They distil five big takeaways — why simple social media is worth it, how branding sets your foundation, the non‑negotiable admin, business plans that actually guide you, and why community always beats competition. You’ll also hear how structure creates space for creative play, why balance is a shared struggle, and how past life experience can supercharge your creative business.

      Go behind the scenes with honest confessions about batching, editing mishaps, tech hiccups and those days when the vibes just aren’t vibing (plus the eternal studio debate: coffee vs Diet Coke). Then, a sneak peek at Season Two: deeper dives into the Instagram algorithm, influencers and AI, working with friends and family, real talk on money and accounting with expert guests, and fresh voices from across creative industries—yes, even a spicy romance author (well, a girl can dream anyway!).

      We want your input to shape what’s next. Share your thoughts via the feedback form in the show notes for the chance to snag a free mini social media audit (or setup basics if you’re just starting out). Join the Creative Business Community Hub on Facebook and connect with us on socials. 

      Let us know your thoughts about the Creative Business Community Podcast! We are busy planning season 2 and want to make sure we are hitting the mark. As an added incentive, if you fill in the feedback form, you go in the draw to win a FREE social media audit! Don't have your social media set up? No worries, instead we can offer you a FREE consult to get them set up!

       

      Let Us Know Your Thoughts Here: https://forms.monday.com/forms/6f29a91726408721cb7f4963f9731789?r=use1

      40 min

    About The Creative Business Community Podcast

    From the publisher's feed

    The Creative Business Community Podcast, hosted by Erin Madeley, is all about giving creative business owners a platform to share their stories, insights, and lessons learned. Each episode dives into the realities of running a creative business, uncovering both the inspiring successes and the challenges behind the scenes.