This is the one I almost didn't record. This Saturday, my brand — Set Apart Company — is going live on Good Morning America. National TV. The shopping segment I grew up watching with my mom since I was a little kid. And I want to take you behind it: not the highlight-reel version, but the real one. Ten years. Zero connections. A girl who grew up in the middle of the woods, dropped out of college, can't drive a car, and is homebound most of the time.

In this episode I'm pulling back the curtain on how this actually came together — the trade shows I worked nine months of client overload just to afford, the OCD story that became a product I once couldn't even pick up, and the conversation with a stranger that changed everything (I had no idea who she was). I'm also getting honest about the thing nobody tells you: the win doesn't erase the doubt. I'm going on GMA this weekend and I still woke up anxious, still wondering if I'm good enough.

If you've been sitting on a dream that feels impossibly far away — a feature, a launch, a goal that everyone else seems to reach but you — this one's for you. Follow me and say HI on Instagram!!! @setapart_company.

If you want to build a business for results, I'm talking back to front clarity and action, you'll want to checkout my BRAND NEW experience, like having a constant BFF in your pocket: http://setapartcompany.net/asksarah

Something happened in Sarah's world this week. Something big. The kind of thing you work years for, pour real money into, and dream about since you were a kid watching TV on your couch.

And within hours — she couldn't feel it anymore.

In this episode, Sarah gets brutally honest about the part of entrepreneurship nobody puts in their highlight reel: the silence. The stretch where you're doing everything right and nothing is coming back. The scroll at midnight. The checking and rechecking and the voice underneath all of it that says am I doing something wrong?

She shares what happened this week — in her business, in her body, in her living room with a set of watercolors and an avocado toast she could barely finish — and what it cracked open for her about the real reason external validation will never be enough.

Want to be a Guest? http://setapartcompany.net/show

Say HIIIIII on IG! https://www.instagram.com/setapart_company/

I got to sit down with Luisa Ossa — academic, bird photographer, nature lover, and the wildly talented creative behind Chirp and Charm — a brand full of cheerful, nature-inspired prints on journals, greeting cards, mugs, and more. She came into this conversation with a beautiful brand, a real curiosity about growth, and a handful of questions she'd been quietly sitting with for a while.

What unfolded was one of my favorite breakthrough conversations I've had on this show. We got into it — like, really into it.

We talked about what it actually costs to run a business (and whether you actually know your numbers or just think you do). We talked about why the number she needs to hit felt scary at first — and why that's actually the best thing that could've happened. We talked about the creative identity hiding underneath her products that she hasn't fully unleashed yet. And I introduced her to a framework I use with my academy students that completely reframes the whole "niche down" conversation — because honestly? Telling a creative to niche is basically a crime and I won't stand for it.

Luisa's story is one I think so many of you are going to see yourselves in — the person doing meaningful work in multiple lanes of life, wondering if and how it all connects. Spoiler: it does. In the most beautiful way.

Go show Luisa some love! You can find her beautiful work at:

• 🌿 Website: chirpandcharmshop.com

• 📸 Instagram: @chirpandcharmshop

Resources mentioned in this episode:

• 🎓 Free 20-Minute Money Training — Learn how to crunch your own creative business numbers with the spreadsheet I built. Free, short, no webinar nonsense.

• 🏛️ The Academy — Where we go deeper on all of this together with structure, strategy, and accountability. DM me or find the link in my bio.

If you loved this episode, please leave a review and share it with a creative friend who's been wondering if their brand could be more. Because it can. And so can yours.

She's back. And she's coming in with a big one.

After an intentional strategic pause, Sarah is back — and instead of apologizing for it, she's talking about why she doesn't anymore, and why that shift might be the most important one you make this year too.

In this episode, Sarah gets into one of the most honest conversations she's had on the show: why we're all wired to need to be first, where that actually came from (spoiler: it started way before your business did), and what it's really costing us when we freeze because someone else is already in the room doing the thing we want to do.

She shares her own story of growing up neurodivergent, overcompensating through overdelivering, and how the "being first = being safe" equation got written into so many of us before we were old enough to question it.

Resources:

Follow on IG! https://www.instagram.com/setapart_company/

Free Wealth Training: https://www.setapartcompany.net/free-success-training

Free Content Worth $$$$$: https://www.setapartcompany.net/the-creative-clarity-club

You have 47 mood boards, a camera roll full of screenshots, and folders of "inspiration" you've been collecting for months. So why does sitting down to create feel harder than ever? In this At The Table episode, Sarah breaks down the loop that keeps creatives stuck in research mode forever, and names what you're actually searching for when you open Pinterest for the third time today. Hint: it's not inspiration.

Follow Sarah Edwards on Instagram: @setapart_company For breakthrough ebooks, an audit that gives you a roadmap for your creative dreams, and information about The Creative Catalyst Academy, head over to: www.setapartcompany.net.

Interesting in being a guest, like having a live breakthrough session with Sarah or submitting an "At The Table" question? Head over to setapartcompany.net/show.

Sarah gets real about something most business advice ignores: you can't build when you're in survival mode. Whether that's food insecurity, time poverty, chronic illness, caregiving demands, or economic stress - when your basic needs aren't met, your nervous system won't let you focus on growing your brand. In this episode, she breaks down the hierarchy of needs, what capacity actually means, and why her work focuses on building within limitations, not pretending they don't exist. Set Apart Company has pledged over $20,000 (so far) in pro-bono coaching to combat these barriers, and this week, they're spotlighting Feeding America as part of Podcastathon.

Our Coaching, Teaching & Services: https://setapartcompany.net/

Consider Donating to Feeding America

capacity, basic needs, survival mode, building with limitations, food insecurity, economic stress, nervous system, chronic illness, caregiving, time poverty, coexistence over conquest, Feeding America, Podcastathon

Welcome to a new series here on The Creative Clarity Show. At The Table is where I answer your questions, one question per episode, short and focused so you can actually digest it!

today's question comes from Jess, an illustrator who asked: "I've been making art for years, but I have no idea how to turn it into something real. Every time I try to figure out my niche, I freeze. How do you even start when you feel like you're good at too many things?"

this episode is for you if: you're multi-passionate and feel scattered, you freeze when trying to pick one thing to focus on, you're sick of hearing "just niche down" without understanding what that actually means, or you want results but don't know where to start.

if you have a question you want answered at the table, submit it at setapartcompany.net/show. I read every single one.

Also Mentioned:

• Follow me on Instagram (@setapart_company) to join our 2026 Spring Creative Challenge!
• Interested in a complete roadmap and clarity for your creative business? Sign up for The Creative to Cash Strategy Audit!

You asked, I answered. this week's episode is completely unscripted—just me, your questions, and a whole lot of honesty about marriage, running a business, my faith, neurodivergence, and what actually fills my cup when I'm not working.

in this episode: what marriage has taught me about business (and why conflict happens in the quiet moments too), how I protect my relationship when work takes over (spoiler: I'm still learning), why I wear head scarves and the unexpected conversations it's created, my perfect Saturday (open calendar, new coffee, painting without distractions), what I actually do when I'm not working (hint: I'm probably rewatching the same movie for the third time this week), and the thing that makes me irrationally happy.

this episode is for you if: you're curious about the human behind the business, you struggle with work-life balance in creative entrepreneurship, you want to feel less alone in your neurodivergent tendencies, or you need permission to enjoy the slow, simple things.

Want to get connected? I'd love to chat with you on Instagram!

What if the reason you can't get into flow has very little to do with your mindset, your strategy, or your work ethic...and everything to do with the physical environment you're building your business inside of every single day?

That's exactly what this conversation cracked open for me. Olga Naiman is a former editor at House Beautiful and lead stylist for Domino magazine, author of Spatial Alchemy: Design Your Home to Transform Your Life, and one of those rare people who has found a way to unite interior design with deep personal transformation. Her work has been featured in the Washington Post, the Wall Street Journal, Elle Decor, and Architectural Digest, and I can honestly say this is one of the most unexpectedly powerful conversations I've had on this show.

This episode is for you if you're working from a corner of your living room, a dining table, a rented space with walls you can't even paint. It's for you if you have ADHD, a chronic illness, or a diagnosis that makes "getting organized" feel like a joke. It's for you if you've ever felt the invisible weight of an environment that doesn't feel like you...and couldn't quite name what was wrong.

Resources + links mentioned:

Olga's book — Spatial Alchemy: Design Your Home to Transform Your Life (available on Amazon)

Free class: Make Your Home Magnetic and get connected with Olga on Instagram

Connect with Sarah: Instagram: @setapart_company Website: setapartcompany.net

Ready to audit your creative business? The Creative Audit (our most popular offer) is your roadmap, written by me, in 3 days.

If this episode meant something to you, will you take a second to share it with a friend or leave a review? It genuinely helps more people find the show (and that's the whole point). Thank you so much for being here. 🤍

Sarah almost quit everything this week. She's been building something for years, spending thousands of dollars, relaunching multiple times, and it's still not working.

In this episode, she gets honest about what the testing phase actually feels like, why we treat every flop like a verdict on ourselves, and how to stop quitting at try number three. If you've ever posted something that got 10 views, made something nobody bought, or built something that just didn't land—this one's for you.

Mentioned:

Creative Strategy Audit

Instagram

SEO KEYWORDS: testing phase, 1 in 10 rule, creative entrepreneur, building a business, failed launch, why things don't work, how to keep going, imposter syndrome, quit or keep going