The Creative Influencer

Episode Six of Season Four. We interview Garrett Klassy.

Garrett is the Senior Deputy Athletic Director for the University of Nebraska. In his role, Garrett has been intimately involved in implementing the "Ready Now" program which helps student athletes craft and manage their personal brands on Social Media. It is the first ever NCAA program to embrace social media and incorporate the development of branding into the life skills training and support that students receive.

Garrett shares his thoughts on this new approach to training college athletes on using social media—specifically how instead of telling students what not to do, they are training them on best practices, which are applicable to all influencers.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Four. We interview Matthew Dicks.

Matthew is a bestselling author, podcaster and teacher. He is also a great storyteller. Matthew is 45-time Moth StorySLAM champion and a 6-time Moth GrandSLAM champion. He has written a book called "Storyworthy" which gives us the tools to tell better stories.

If you are an influencer, Matthew tells us about a technique called Homework for Life. If you do Homework for Life will never run out of ideas for future videos.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Four. We interview Niel Robertson. Niel is the cofounder of influencer.co, which can be described as LinkedIn for influencers and creators. Influencer.co makes it easy for influencers to monetize their posts in one central place. It also connects brands with creatives and their managers. And, as an added benefit, it has a ton of helpful resources for influencer marketing.

We take a deep dive into Niel's predictions for the different social media platforms, and you will we surprised at where he thinks things are going.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Three of Season Four. In this special update to our minisode last season about the NCAA making changes to start to allow for student athletes to profit off of their likeness on Instagram and YouTube, Jon discusses how universities and their athletic departments are taking advantage of social media as a recruiting tool for these new student athlete influencers.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Four. This is special episode that breaks with our usual Q&A format. Jon Pfeiffer and Niel Robertson appeared on a panel to discuss Influencer Collaborations – Dos & Don'ts for Influencer Talks presented by the Summit Spot on October 8, 2020.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about how and when you can sue for emotional damages for extreme content on YouTube and other social media platforms.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Two of Season Four. We interview Kamla Pande. Kamla is the founder of Moondust Management, a full-service talent management company for digital-first entrepreneurs and personalities.

Kamla shares some of her clients' secrets to success, her very interesting journey helping influencers grow their businesses, and thoughts about were things will go in the future.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about Instagram Reels and whether or not it is a true TikTok killer.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Four. We interview Neal Schaffer. Neal is a global keynote speaker, university educator, social media agency owner, social media strategy consultant and the author of "The Age of Influence, the power of influencers to elevate your brand." This is his fourth book and we take a deep dive into influencer marketing.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Four of The Creative Influencer podcast. This is going to be a great season.

Our guests this season are wide ranging—from YouTube stars, to politicians to authors.

Stay tuned, this will be fun.