The Creative Influencer

Minisode Nine of Season Four. In this minisode, Jon looks more closely at some of the pros and cons of the new agreement from the Screen Actors' Guild of America covering content created by influencers.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Ten of Season Four. We interview Justin Kline. Justin is the co-founder of Markerly, a marketing company and an influencer marketing software platform that helps influencers connect with Fortune 500 companies.

Justin shares his experience working with Influencers on projects with companies like Nike, Coca-Cola and Budweiser. We also talk about how influencer marketing has evolved since Markerly was founded in 2012 and Justin's insight into future trends.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eight of Season Four. In this minisode, Jon provides an overview of the new agreement from the Screen Actors' Guild of America covering content created by influencers when they are paid to advertise products or services.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Seven of Season Four. In this minisode, Jon continues his series on college athletes being able to profit from their name image and likeness and takes a deeper dive on the Power Five's position and how conferences and schools are lobbying on the issue.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Nine of Season Four. We interview Beto O'Rourke.

Beto represented Texas's 16th congressional district in the United States House of Representatives from 2013 to 2019. Beto came to national political prominence during his 2018 campaign for U.S. Senate, which he narrowly lost to Republican incumbent Ted Cruz, but also set a new standard in politics for his grassroots use of social media during his campaign. After seeking the 2020 Democratic nomination for U.S. President, Beto created Powered By People, an organization with the mission to reach eligible Texas voters to register, vote and volunteer.

Beto has been described as understanding how to use social media as an influencer and not as a politician. He shares his thoughts on the positive democratizing effect of social media, how it can be used as for powerful purposes such as facilitating help, assistance and organizing. He also talks about his views on politics in general, as well as his viral live-streamed road trip across the country with Will Hurd.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Six of Season Four. In this minisode, Jon takes a deeper dive on the proposed federal legislation on college athletes profiting from their name, image and likeness. There are currently six bills that have been proposed in the House and Senate. Each has their own twist but there are common themes to all of them, which Jon outlines and discusses.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Eight of Season Four. We interview Justin Blaney. Justin is an adjunct professor at the University of Washington Michael G. Foster School of Business where he teaches a course on influencer marketing.

Justin is also the bestselling author of 15 books. His latest book is titled "Will post for profit – how brands and influencers are cashing in on social media." The book provides a great blueprint for influencers to grow their following.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Five of Season Four. In this minisode, Jon takes a deep dive into the case involving the NCAA that is now in front of the Supreme Court that has implications on the ability for college athletes to monetize their name image and likeness and provides a few predictions.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Seven of Season Four. We interview Adi Kunalic. Adi is the co-founder of Opendorse, the platform used by professional athletes and now college athletes to measure engagement metrics and easily post sponsored content on Social Media. Opendorse makes it incredibly easy for brands and influencers to make deals.

Adi shares his personal experience as a college athlete and kicker in the NFL, and how that journey led him to create Opendorse—first as a way to help his teammates calculate their worth on social media, and now as the leading platform for brand and endorsement deals for influencers.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Four of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the NCAA's decision to delay the vote to allow student athletes to profit from their name, image and likeness and where we go from here.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/