The Creative Influencer

Episode Fifteen of Season Two. Part two of our special two-part interview with Robert Kozinets.

Robert is theJayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations.

In this part, Rob gives takes a deep dive into influencer relations across platforms and countries and shares his predictions for the future.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Fourteen of Season Two. We interview Robert Kozinets. Robert is the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations. But don't let the fact that Rob is a professor put you off; this is not a lecture.

Part one of a special two-part interview.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Thirteen of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses a recent survey that shows more teens get their news from YouTube than from traditional news media.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Taryne Renee is the co-host of the "Unsolicited Advice" Podcast with Ashley McDonal. She is also a former YouTuber, who quit YouTube after building a sizable following.

Taryne tells us her perspective of how to be a successful Influencer and why she quit YouTube and how she became a podcaster.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Twelve of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the wild-wild-west of advertising on Social Media when it comes to "adult themes" such as smoking, vaping and drinking.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Twelve of Season Two. We interview Travis Eliot. Travis is an internationally known yoga instructor, meditation teacher, musician, author and entrepreneur. He is the creator of the DVD series The Ultimate Yogi, co-creator of the digital series "Yoga 30 for 30," along with many other best-selling yoga DVDs. He is also the CEO of Inner Domain Media, which is best described as the "Netflix of Yoga."

Travis shares his incredible story about his journey to where he is today. His search for spiritual fulfillment holds truths and lessons for us all on how to use one's influence for good.

A full transcript of this episode is available on Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eleven of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode, Jon discusses recent changes to YouTube's recommendation algorithm after Google settled with the FTC over children's privacy issues.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Eleven of Season Two. We interview Natalie Brunell. Natalie is a Journalist with a capital "J"—she has won an Emmy Award for breaking news coverage and an Emmy nomination for investigative series. Natalie is a national ABC News correspondent in Los Angeles and an adjunct professor of journalism at the Annenberg School at USC. She is also the host of her own podcast, the Career Stories Podcast.

Natalie talks about her journey from sitting in front of her living room TV, as a 5-year old immigrant, learning English by watching the news, to being on TV and reporting the news. Her passion and persistence offer an example to other Influencers about how you can accomplish anything you set your mind to. We talk the future of News and how Journalism is aided and impacted by Social Media.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Ten of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses advertising targeted at children on YouTube, how the FTC may force the platform to remove all ads from children's content, and what parents can do now to protect their child's privacy.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Mike Bienstock is the CEO of Semaphore, a premier business management and tax solution firm specializing in servicing digital creators.

Mike sits down with us to discuss how Semaphore evolved from a financial management firm to now serving as a one-stop-shop for creators and a leading influencer marketing agency. He shares his thoughts about the continued transformation of YouTube personalities into premier creative talent and offers a bold prediction about how new media will ultimately replace traditional media.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/