The Creative Itch! Art and Business in the Global Consumer Marketplace

INTRO 7 OUTRO MUSIC COURTESY OF: Untitled Collective
Performer: Drew the Kiiid
Writer: Nikolas Keenan
Song: "Vogue"
Link: www.instagram.com/drewthekiiid

In this episode, host Samantha Parvin and Nick Keenan, Music Director for Brands, talk about the REAL value of intellectual property - from the perspective of an artist, and brand, AND the impact on our individual and collective quality of life. They talk about the role of music supervisor in advocating for both artists and brands, some ways to determine what music should cost and also what you should spend on music. Whether you're an artist of any sort, a marketer, a lawyer, or a creative in any area, this episode will give insight into the power of intellectual property and how it shapes the work and the quality of our lives. 

INTRO & OUTRO MUSIC COURTESY OF: Lautz
Artist: Lautz
Song: "Palm Tree" 
Link:  https://spoti.fi/2Hz2yEC

In this episode we connect with Monali Shah, Marketing Communications Director - West Africa Business Unit for The Coca-Cola Company. She shares with us what creativity means to her and how she's seen creativity shape and transform culture in Africa through Coca-Cola programs. 

INTRO & OUTRO MUSIC COURTESY OF:

Artist: Brock Scott
Song: "I Need Structure"
https://www.onthegridcreative.org/

In this time of COVID-19, people are out creating incredibly powerful art in our communities - murals, sculptures, social media content, advertising... In this episode, we talk with Brock Scott, Owner and Lead Creative of On the Grid creative agency, musician and artist of many mediums, about how art (including advertising) impacts culture and how culture impacts the art we create. 
We as branding professionals have a powerful opportunity to SAY SOMETHING through our art, something that calls people to action, transforms ways of thinking, that brings people together. We explore this idea, while Brock shares specific examples and suggests how brands can be a part of transforming communities. 

INTRO. & OUTRO. Music, Courtesy of:
Artist: Tyna Ros
Song: Locos
Website: www.tynaros.com

A global pandemic that we call COVID-19 has us getting creative with how we think about communication - especially for those of us who work in communications. 

On this episode, host Sam Parvin chats with Alex Brown, Campaign Marketing Manager at Intercontinental Hotel Groups, about their brands' ethos that 'we travel to BE with people', and some of the music-focused worked they've done to solidify that brand purpose. We also explore how we humans are starting to get creative with being in touch with each other and what this might mean for the future of traditionally "in-person focused brands". 

INTRO. & OUTRO. MUSIC COURTESY OF:
Band: Súper Tigre
Song: El Ciclo
Link: https://www.facebook.com/supertigreoficial/

We all have our moments when we come up with a really great idea. But some people's livelihoods rely on developing great ideas. In this episode, host Samantha Parvin and Senior Copywriter at Circus creative agency in Mexico City, Sofía Lopez, talk about Sofía's personal process for developing great ideas, on-demand and on-brief, for her client Netflix Latin America. We also discuss how important music is for Sofía's creative process and opportunities to develop more integrated ideas with music. 

INTRO & OUTRO MUSIC COURTESY OF: Ear Candy Shop
Band: VAVO, TALKSICK
Song Title: Like Nobody (Original Mix)
Music Video here: https://bit.ly/37kecvk


Everyone knows music plays a major role in creating a brand’s “ethos” and also in creating a true connection between that brand and its constituents. And then something happens between “OMG, music is soooo important” and putting your money where your mouth is; that is, putting the energy, money, and team needed to really get some value out of music. What are these influences that derail brands from “paying smart” for music? In this conversation, Co-Owner of Ear Candy Shop music licensing boutique Antony Demekhin and host Samantha Parvin give you in-depth information about how music for brands works that very few people are willing to divulge, as well as non-bias tips for how to handle music such that the music is working for your brand and you're doing it with ease. 

INTRO & OUTRO MUSIC COURTESY OF: Dot.s
Song: "Down Goes the Elephant"
Website: https://www.dotsband.com/

We've all had some great ideas, but that doesn't necessarily mean the brand you're working for has put the team and resources together to have that idea come to life in the real-world. Today we interview Alban Dechelotte, Coca-Cola alum and current Head of Sponsorships & Business Development European Union, E-sports at Riot Games, a man who has built an extremely exciting and successful career on being able to get things done, even when it may seem like a big risk for the stakeholders. Alban shares with us the number 1 practice he has brought with him throughout his career and the mindset that has had him bring innovative ideas to life for some of the most recognized brands in the world. 

INTRO & OUTRO MUSIC COURTESTY OF:  Mariaxibit (pronounced "Mariachi-Beat")
Song: "Boyfriend from Mexico" Disco Remix (version only available on this podcast)
https://www.facebook.com/mariaxibit/

Janna Reddig, Director of IMC on the Maker’s Mark and Knob Creek brands at Beam Suntory and self-proclaimed big dork, shares how bringing her whole self to work has had her inspire her teams and push beyond the creative status quo while having a whole lot of fun. 

We explore specifically how creative solutions in advertising support marketing business objectives and some specific tools you can use to get your entire teams working towards a common, highly creative solution, independent of each person’s role. 

INTRO & OUTRO MUSIC COURTESY OF: The Palace Wolves, our guest Daryl Weber's band!
Song: The Siren
https://www.facebook.com/palacewolves/
Daryl is playing bass and singing harmonies

Brand houses, donuts, onions.... every brand has their go-to words they use to describe their brand and has tied them up with a neat little bow. But there's an entire world of how we relate to brands that isn't so cut and dry. Our guest Daryl Weber studied neuroscience and literally wrote the book on how we subconsciously connect (or don't) to brands...AND specific things you can be thinking about and practices you can bring to have your brand communicated to your audience in a deeper way. 

Also, read his book. It's a must if you're listening to this podcast. 
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

INTRO & OUTRO MUSIC COURTESY OF: 

Midnight Generation

facebook.com/MidnightGenerationBand

Part 2 of the conversation with David gets into the specifics of what constitutes a great creative idea. Then David and host Sam Parvin talk music and how we can best organize WHEN and WHO talks about music in the advertising process to ensure we are getting the true value of what music CAN provide for a brand.