The Creator Incorporated

The Creator Incorporated

By Jack WesterkampBusinessEntrepreneurship
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The Creator Incorporated episodes

  • Ashleigh Carter’s Rejection for Redirection

    Ashleigh and Jack sat down for episode 7 of The Creator Incorporated. They sing some Pitbull, then get right into Ashleigh’s origin story on social media. Ashleigh has over 180k followers on TikTok. Ashleigh tells us how her big break came from getting laid off, pushing her into the limelight from a viral “day in the life” video. Ashleigh has taken some mega viral moments and created a strong following, some viral sounds, and continues to make the internet laugh daily with her lifestyle content.


    Jack and Geno round the episode out with some rapid-fire dating in NYC questions for Ashleigh.

     

    👉 Connect with us on Instagram:


    Jack Westerkamp: @kampwesterjack


    Ashleigh Carter: @ashweecarter


    The Creator Incorporated @thecreatorincorporated

    40 min
  • The Ballad of D00gs from Barstool

    Kevin McDougal, aka D00gs, sat down with Jack for Episode 6 of The Creator Incorporated. D00gs is a podcaster, content creator, and blogger with over 80k followers across X, Instagram, and Tik Tok. He’s well-known for his viral Barstool intern interview, and his unique ability to truncate words.


    D00gs breaks down his journey from a normal college kid to Barstool podcaster, advice on how to get a job at Barstool, and gives the tell-all on his viral intern interview. 


    👉 Connect with us on Instagram:

    Jack Westerkamp: @kampwesterjack

    Kevin McDougal: @d00gs_

    The Creator Incorporated @thecreatorincorporated

    43 min
  • The Monstera Method

    Sarabeth Oppliger, an award winning influencer marketer and digital content strategist, sat down with Jack to talk all things influencer marketing, brand sponsorships, and why some brands (cough cough, Poppi incident) miss the mark when approaching influencer marketing. Sarabeth has her own influencer marketing agency called Monstera Digital, and walks us through her journey from a MySpace regular to Warner Bros Director of Influencer Marketing to founding her own agency.


    👉 Connect with us on Instagram:


    Jack Westerkamp: @kampwesterjack


    Sarah Oppliger: @ohsarabeth


    The Creator Incorporated @thecreatorincorporated

    56 min
  • Diners, Diners & Garrettfromgoldies

    Garrett Thomas, aka garrettfromgoldies, sat down with Jack for Episode 4 of The Creator Incorporated. Garrett is an ex-finance bro turned content creator with over 282k followers across Tik Tok and Instagram. 


    Garrett talked about his experience leaving his finance job to start his alcohol alternative seltzer brand, Goldies, and pursuing content further. Jack has Garrett do a live coffee review, discuss some philosophy, and touches on Garrett’s “where’s my egg guy” series that helped a small business take off.


    👉 Connect with us on Instagram:


    Jack Westerkamp: @kampwesterjack


    Garrett Thomas: @garrettfromgoldies


    The Creator Incorporated @thecreatorincorporated

    49 min
  • The Corporate Hooper’s Hoop Fuel

    Will Custis, aka thecorporatehooper, sat down with Jack for Episode 3 of The Creator Incorporated. Will is an “everyday working guy trying to be a streetball legend” with 16.5k followers on Instagram.


    Will talked about his experience breaking into the New York streetball scene, launching his own company, Hoop Fuel, and why he’s turned down over 20k in brand deals. Jack asks Will some rapid fire basketball questions.


    👉 Connect with us on Instagram:


    Jack Westerkamp: @kampwesterjack


    Will Custis: @thecorporatehooper


    The Creator Incorporated @thecreatorincorporated

    41 min
  • Lifestyle Influencer Almost Cancelled Over Blueberries

    Cassandra Lepore, Aka DietitanCass sat down with Jack for Episode 2 of The Creator Incorporated. Cass is a registered dietician by day and lifestyle content creator by night with over 142k followers across Tik Tok and Instagram.

    Cass talked about her experience entering the content creation game, refining her niche, and having a full-time job while being a content creator. Jack and Cass play MFK (on grocery stores) and trivia. .
    👉 Connect with us on Instagram: Jack Westerkamp: @kampwesterjack Cassandra Lepore: @dietitiancass The Creator Incorporated @thecreatorincorporated
    2:15 — Cass describes herself
    4:20 — Cass origin story plus first viral posts
    6:10 — Cass going to a million grocery stores for content
    9:55 — Cass says what gets her amped with content
    11:05 — Jack is Banana Nut Muffin
    11:15 — Cass’ nickname is Casserole. This is so good
    13:30 — Cass calls out a few creators she admires,
    14:45 — Cass’ mom helping with content creation
    16:40 — MFK segment: TJ’s, Costco, Whole Foods
    18:25 — Blueberries almost get Cass canceled
    20:00 — Cass talks about her method for dealing with haters. DBR. loved this
    21:00 —Geno takes 10 hours to pick up the mic and talk
    22:00 — Cass doesn’t know what shtick means and Jack freaks out
    25:10 — NO SUCH THING AS A CHEAT MEAL
    26:15 — Cass talking about having a full-time job plus content creation
    29:00 — Cass talks about dealing with brands and payments
    30:20 — Cass telling Jack he’ll get to 1k followers next month
    31:20 — Advice on creating a “series” of content
    33:40 — Good advice for someone getting into the content game
    35:35 — Callback to TJ’s and Cass f’ing the Trader Joe
    36:20 — TRIVIA
    40:30 — solid riff sesh


    👉 Connect with us on Instagram:


    Jack Westerkamp: @kampwesterjack


    Cassandra Lepore: @dietitiancass

    43 min
  • From Big Tech to Content Creator with Varun Rana

    Varun Rana sat down with Jack for episode 1 of The Creator Incorporated. Varun is a full-time content creator with over 130k followers across his social channels. Varun talked about his journey from tech bro to creator, the lessons learned along the way, and how he now has to think of his content creation as a business.

    3:11 — Varun realizing content is a business

    6:00 — Varun’s origin story

    9:55 — Varun’s first viral tiktok

    12:50 — Varun talking about his start up that had crazy drama

    17:10 — negotiating a brand deal

    19:45 — making the big leap

    21:30 — payment for creators is weird

    22:33 — Varun’s big risks and Varun LLC

    28:00 — Talking about rates for brand deals stresses out Varun

    29:00 — Direct advice to influencer marketers

    31:50 — What varun would do if he was the head of influencer marketing for a brand

    33:00 — solid riff sesh with me and varun about comment sections

    34:00 — Varun gets kinda vulnerable

    34:50 — Varun and I fist bumped

    35:45 — How to get to 1k followers

    37:00 — i tell varun the best advice hes given me

    40:30 — “just post it”

    41:20 — group chat memes guy that could be famous

    42:30 — fear of judgment in the content game

    👉 Connect with us on Instagram:
    Jack Westerkamp: @kampwesterjack
    Varun Rana: @the_varunrana

    46 min
  • Welcome to the Show

    Jack Westerkamp, the host of The Creator Incorporated, introduces himself, explains the concept of interviewing content creators, and argues why this podcast will be immensely valuable for other content creators, influencer marketing professionals, and anyone that cares about The Creator Economy.


    And a special dream guest reveal.


    First episode out Wednesday, January 22, 2025


    Follow us @thecreatorincorporated on IG and maybe Tiktok depending on how things shake out lol.


    Presented by Breaking and Entering Media

    7 min

About The Creator Incorporated

From the publisher's feed

Sitting down with the biggest content creators in the world to understand how they make money, the advice they have for other creators, and some behind the scenes stories of what goes into being a creator.