The Creator Mindset Podcast

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Born in Switzerland, sultry and fiery pop songstress Mané weaves songs of love, loss, strength and self- empowerment with a mysterious edge and vulnerability. After putting out her single “All I Need” last January, Mané is now releasing her first EP “Before The Storm.” With this 5 track CD produced by SashaF in London, and Yaacov Salah and Meïr Salah from Meya Music (Slimane, Marina Kaye) in Paris, Mané takes us on a journey with a pop sound influenced by artists like Sia, Demi Lovato or Marina Kaye. In 2017, Mané went on a European tour with shows in cities such as Liverpool, Berlin, Amsterdam and Paris.

We are mostly independent artists and getting signed by a label is quite old fashioned because the industry has changed so much over time. On this episode Mané talks about crowd funding and how to build a community around your music.

• She has raised over 13,000 swiss francs in a very successful crowd funding. How she did it?
• Her articles in the local magazines and what her returns from it were.
• How she went about her launch party and the results.
• How much was covered from the crowd funding and how much she had to put in by herself.
• On the long tern how will you sustain yourself with your art.
• Her vision for 2018.

• Do research on crowd funding, figure out what works for you.
• The focus needs to be on what your sponsors can get from you rather than you just getting money.
• Keep your community updated about the progress of your project.
• Engage your community and include them on your mission.
• Facebook events and launch parties ( basically whatever works best for you)
• Make every opportunity count.

Connecting with the artist: Website: http://mane-music.com/ Instagram: http://instagram.com/manemusic_ YouTube: https://www.youtube.com/channel/UCf2m_MG47rNOuuENMBWvADQ Facebook: https://www.facebook.com/manesongwriter/ Before the Storm (EP): Itunes : http://tinyurl.com/y7tbfjl9 Spotify :http://tinyurl.com/y9bvcqe8

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Karen was born and educated in the U.S., with a break of one year during high school, as an exchange student in France. She loves many things and had been playing the piano up till the end of university, finishing with a Master of Music degree in Viola da Gamba at New England Conservatory, and professional performance for several years. After that she moved to Switzerland where she studied with Jordi Savall.. She also teaches different approaches to learning English, music and music pedagogy. She has trained in the F.M. Alexander Technique and of course the MDH Breathing Coordination.

The “hourglass.” Often when we want to break into something new we are just not familiar enough with the existing culture of that field to know how and what to do. We need to find certain universal constants because things are ever changing, and when they change our personal premeditated road maps need to apply. There are two universal constants as Karen describes them. They are like two halves of the hourglass. It might not seem so, but they need to go together. An hourglass has highly specific form and function – it is a two-part communicative form. One half, awareness of the rules of the game and the second half is the awareness of defining yourself. The more you turn them over they mix a little more. At one point you simultaneously realise that you are aware of all the rules and able to be true to yourself. Awareness of these two different aspects when you’re trying to break into a field is really important and If you find a discrepancy you need to get out of there. The idea being, the more comfortable you become the greater are your chances at succeeding.

• The metaphor of the hourglass and what it refers to.
• The rules of the game
• Defining yourself to yourself
• Ongoing personal projects

• Make a clear distinction in your mind what the explicit and implicit rules of the game are.
• Speak to people, make observations and inform yourself as much as you can on the implicit rules.
• Take notes and organize.
• Know yourself and be able to express it
• Make a list (even if its fantastical) of what you can do and what you want to do in the near future
• Be in charge of your own experience. Allow yourself to lucidly see what you can offer and what your values are.
• Check If you have the necessary skills required to match your list.
• Study your list carefully
• Try and see if you are able to describe the things on your list as best as you can
• Find common denominators (Where are you always present with the same idea)
• Give it a name (it could be a product, concept, service) – it’s usually central to who you
• Go through the process as many times as you have to as you evolve.

Website: http://www.windchimes-consulting.ch/

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Denosh Bennett-Sieradzan is a Canadian singer, dancer, and mentor.  The performing arts high school expellee is a highly sought after supporting artist with a two-decade resume that includes superstars, like Robbie Williams, Alessia Cara, Alicia Keys,  Rihanna,  Drake,  Justin Timberlake,  Demi Lovato,  Nick Jonas,  Aaliyah,  Missy Elliott,  Diddy,  Jay-Z,  Mariah Carey,  Faith Evans,  Chris Brown, and more.  You've seen her in the band of NBC's The Voice, GRAMMY Awards shows, Hairspray on Broadway, and as Dance Captain for NBA's Toronto Raptors.  Denosh recorded a solo album ‘Back 2 Front’ (2007) and lent her vocals to Robbie’s lastest album “The Heavy Entertainment Show” and to hip-hop greats Pete Rock & CL Smooth.  She lives in Los Angeles and London with her husband Gregory Sieradzan.

As artists and particularly musicians we are focussed on the musical element of our performance alone. I mean, how often have you stood in front of a mirror or videotaped yourself singing or performing before you actually went up on stage to perform? This process can be really intimidating and scary for most of us, to see ourselves through the worlds eyes. This could mean different things to different people, insecurity about our ability, our looks, our talent and the list goes on. There is hope, Denosh has worked with artists, enabling them to address this area. Her only advice? Practice. That’s right, Practice. When are prepared for what’s to come and we have seen ourselves the way that our audience is going to see us, there really is nothing else holding us back from being excellent performers. Allow yourself to be moulded and to go through that process with courage and humility being true to yourself. On this episode Denosh talks about some measures that you can take as an artist to be in control of and own your performance every single time you put yourself out there.

• What inspired her to become a vocal performance coach and how she developed her method of coaching
• How she became a working artist
• What she does to coach to and mentor young artists
• The subjects of her workshops
• Her opinion of what makes a great performance
• Importance of stage presence and skills
• The 3P’s that make a live performance brilliant

• Talent and honesty make a brilliant performance
• As an entertainer your talent is what sets you apart
• Even when you’re doing a cover find a connection, find your truth and be real with yourself.
• Success differs from person to person
• Your performance is all that you have at the end of the day
• Invest in your craft. Spend time performing, small or big, all the same.
• The more experience you get performing, the better you’ll get at it.

Website: http://denoshbennett.com/ Instagram: https://www.instagram.com/denoshbennett/

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Gabriele is One of Ariane’s students with an amazing voice.

Gabriel wants to pursue his singing career. Sings on this episode and processes it with Ariane. They run through some vocal exercises to enhance the quality of his sound.

• Think about the notes before you sing them.
• The French R
• Sing the whole song with a “Oui”
• The hum and crack
• Chew the words of the song

Website: arianeleanzaheinz.com

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With Ariane Leanza Heinz Ariane loves working with people and empowering them. She believes in integrity, gratitude and connection.  She came from a simple family in Geneva Switzerland and made her way to be a teacher at the Music Conservatory in Geneva at age 24. In the year 2000, she took a few suitcases, her savings, quit her job and moved to New York City to study with William Riley, known for his work with Céline Dion. She then opened her vocal practice studio in New York City, worked with recording artists, organized concerts and guided young artists in their careers, she became a booker, a manager and a coach. She is an expert on voice and loves performances. The process of creating is her passion; creating a song, a performance, a concert. On November 17th, 2017 she was the speaker vocal coach for TEDx Zürich, a very successful event and is preparing one of the anchors at CNN Money Switzerland for their launch on January 24th 2018. In the last few years, she has had the honour of accompanying beautiful artists like Mélanie René, Mané, Bastian Baker, Scott Irribarra, Al Pride, Arika Kane and many more for a moment on their path. Currently she works with artists, speakers and entrepreneurs online and offline in her vocal practice in Zürich.

Why improve your speaking and singing voice? What kind of effect has “A Voice” on our environment? Does it influence our business, our relationships? And is it possible to improve it?   Your Voice Matters   Sometimes, we’re not even aware that our voice is betraying our “real” mood to other people!  Voices reflect who we are, our emotions, and our level of self-confidence. Often, they communicate so much more than simply words. Voices can affect all types of relationships. You may feel you cannot control things like clarity and tone, but you really can! Read on to learn how to make some simple, positive changes that will give you a healthy, confident, and perhaps even sexier voice!

• Vocal Training for Speakers, Actors or Singers

• Breathing exercises which you will find at http://www.arianeleanzaheinz.com/7keyssignup
• Body warm ups
• Vocal warm ups
• 3 steps to build a character to deliver your art
• Keys to be Your Character

Connect with Ariane: [email protected] Creator Mindset Podcast on Facebook: https://www.facebook.com/The-Creator-Mindset-Podcast-1780866738592637/ Facebook Group for Actors https://www.facebook.com/groups/SMFAninjas/

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Joanna is a creator, changemaker and fire starter, who is driven by deep craving to create, transform, and shake things up. When she is not happy about something, she is working hard to improve it. This is how she got from finance to marketing, and from high-tech industry to luxury, to eventually become an entrepreneur. On the way she completed Master of Marketing Design program from School for Professional Design in USA, and Executive Master of Marketing & Sales (EMMS) from ESADE Business School in Spain and SDA Bocconi School of Management in Italy. Joanna is a brand mentor on a mission to transform the way how entrepreneurs and creators feel about branding. She wants to achieve her mission by breaking down the branding myths and making branding easier and fun. Joanna helps creators and solopreneurs, who crave to use their talents to change the world, to be visible in this insanely crowded marketplace.” What she shares on this episode The better you know yourself, the better you know your target audience and the more successful you are. Your success is linked to criticism as well as all the good times. Allow yourself to take feedback in your stride and learn from it also allowing yourself to be vulnerable to let people see you for who you are. Every tool you ever need to know your and create your community is within you. On this episode Joanna Blein talks about all the elements that you need to identify your niche and promote it.

• How to discover our niche and target market

• Treat everything you create as a business
• Understand your clients needs and desires
• Think about the people you don’t want to be a part of your community
• The foundations are most important in your business the stronger it is the stronger your business is.
• Ask yourself who you really are
• What are your limiting beliefs?
• Think about all the ways you are unique and different from anyone else, also considering your lifestyle as a major aspect
• Think about your client’s needs
• Talk to your audience – surveys help
• Consider what you offer your clients as an investment, doesn’t necessarily have to be monetarily alone.
• There is no one recipe for success because everyone is different

Website: http://blein.consulting

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Marie-Josée has 20 years of experience in sales and customer service, she got back to school in the year 2014 to study early child education and has a degree in Philanthropy. Marie-Josée runs a business from home and has a daughter of nine years. This episode is a coaching session in conversation with aspiring writer Marie-Josée. She has always wanted to write a book that is an inspiration and tool for early childhood development. This episode includes some simple steps that you can take as a writer, artist or musician to get started and draw attention to your work.

1. How Marie-Josée came up with the idea of writing a book? What was the inspiration?
2. What are some of the challenges she faces?
3. Ways to create a fan base and get started.
4. How to create a blog?
5. Some social media platforms you could use to publicise your work.

1. You need to have a plan: for example, themes you want to write about on your blog.
2. Take action on your idea.
3. Decide on a schedule and start writing.
4. For every article you write, create an image. You can then use this image to publicise your article.
5. Get people to read and review your work.
6. Be consistent and authentic.

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Nigel Parry’s music connects intimately with the ‘folk’; people, their lives and struggles, their causes and stories, ties with the land, links with the past and hopes for the future. Nigel believes that music can support a greater cause and serve a worthy purpose, as well as being “the most fun you can have with your clothes on.” Described by a radio presenter as; 'one of the finest traditional folk artists in NZ', Nigel Parry's unique mix of contemporary, traditional and early music relies heavily on his vocal arrangements. Hailing from the UK, he was originally a rock singer and turned to folk music through friends, historical events and real ale. Nigel also plays ‘alternative percussion’ in several line ups. Nigel now lives near Wellington and in the last 5years has performed solo, in duos and bands, at events and music venues around New Zealand, festivals and live on radio, and in the UK, France and Canada. The biggest recent performance was in front of 10,000 at the People's Climate March, from the steps of Parliament, invited to present new song When The Rain Comes In 2014 Nigel was voted People's Choice for the Wellington Folk Festival, performing on the main stage. The year before, he released a new studio album; Row Out to your ship of dreams.

It’s brilliant when you can think of using your music to bring attention to important things in this world. I can’t imagine how challenging and satisfying it can be all at once. The movement that we can cause when we do this and channel our art and talent towards promoting causes that change the world. He describes music as “something to do than something to be.” On this episode Nigel talks about how with only a little vocal training, his passion takes over and has enabled him to position himself to bring about change. He talks about all the different experiences in his life that have inspired him to write songs. The places he’s been and the events that have touched his life.

• Nigel speaks about his music
• He talks about his greater purpose of music

• Music should be useful, using it for good of others and not just about yourself.
• Write about a big thing or a little thing that can tell a big story.
• Important to know why you do music and what your true motivation is?
• Inspiration is everywhere. There’s a story behind every little thing.
• Music is a connection with people that supports people, rather than just being an item.

Website: https://www.nigelparrymusic.com/ Blog: https: https://nigelmusic.wordpress.com/about/

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Broadway-Calibre Performer and Choreographer
 Mental Performance Consultant and Performance Coach
 NET Practitioner
B.Sc. (Psychology), MHK (Intervention and Consultation: Performance and Sport) Having danced for over 30 years – 10 of which were spent training and performing professionally as a ‘triple-threat’ dancer, actor, singer in Toronto and New York City – Ayanna has taught hundreds of performers to get the most out of their performance. She incorporates her unique experience as a successful performing artist with her performance psychology education to coach other performing artists, as well as athletes, to drastically elevate their performance. Her unique experience informs her coaching as she has had the privilege of performing as an ensemble member and as a “swing” performer in both Disney’s the Lion King and at the Stratford Shakespearean Festival, North America's largest classical repertory theatre. (Ayanna is extremely passionate about performance: whether on stage herself or when coaching her athletes and performing artists to realize their peak performance. She is highly committed to providing the tools that will help her clients to reach their fullest potential. Ayanna now combines NET (Neuro Emotional Technique) with her work as a Mental Performance Coach to help her clients go even deeper, to release internal or subconscious blocks. In this way, they may unveil potential that they did not know already existed so that they may be freed to explore where it might lead! )

The things that we fear the most as artists are rejection and failure. Rejection of our work, who we are and what we stand for. But if you just muster that little ounce of courage and face your fears you realise that it’s not that scary. All it takes is for you take one step at a time. Stepping out of our comfort zones can be extremely threatening but the outcome is glorious. We learn, we grow and truly evolve in the process. On this episode Ayanna talks about her transition from being a performing artist to a mental performance coach. The techniques and methods she employs in helping her clients and highlights some of her challenges and gratifying moments.

• Transitioning from being a performing artist to a mental performance coach.
• Neuro Emotional Technique(NET)
• Methods she uses with her clients
• What is mental skills training?
• Stage fright and what we can do as artists.
• Reprogramming yourself

• Face your fears
• Step out of your safety net and go after what you want
• Speak to people in your area of expertise and pick what works for you
• Failures are just a slight detour so don’t be afraid of them
• Put your attention on creativity rather than preparing for probable failure

Website: http://www.ayannasealey.com/ Twitter: https://twitter.com/ayanna_sealey?lang=en

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Since his debut album The Middle Way, Los Angeles based singer/songwriter/performer/producer Shane Alexander has shaped a distinctive career for himself.   Touring the US and 11 other countries - both as a headliner, and as support for Bon Iver, Jewel, John Hiatt, Suzanne Vega, Seal, Styx and Yes,  the fiercely independent artist has developed a loyal international fanbase, licensed his original music to appear in over 100 television shows, films and commercials,  and recently crossed 16 million streams on Spotify.   In 2016 Alexander opened Buddhaland Studios, a beautiful multi-purpose recording, video, performance and writing space in Southern California. After completing his self-produced 6th solo album Bliss at Buddhaland, he went on to produce Shelby Figueroa's debut Highwire - which hit #1 on Amazon's singer/songwriter chart. On Oct 2, in direct response to the tragic and senseless mass-shooting in Las Vegas, Shane wrote and recorded the new single "I'll Be Here" - releasing it only days later.

The struggle is real for most independent artists. You can really drown in the music industry especially since it has experienced such a drastic change over the last few decades. Its almost imperative that we are able to equip ourselves not just in our art but also to manage our brand. There’s a million ways to get your music heard but it’s always good to have someone in the mix. Maintain a high standard and put a lot of music out there, you never know what will be successful and most importantly establish relationships in the Industry so they know what you’re doing and you’re in the loop.

• How to get your songs featured on movies and tv shows.
• How he found his agent.
• What he learnt from touring with the stars.
• How he found sponsors for the big tour.
• His take on Social media.
• What he learnt from working for a management company?

• cultivate relationships - talk to people
• If opportunities arise you need to be absolutely professional and humble. Be great and be cool, good things will follow.
• In the independent game you need to have a team together.

• Your online profile is a blank page you can do whatever you want with it. You have to watch what you say and what you do. It’s your best chance to reach people.
• Avoid things that don’t make you look good.
• Don’t suck and don’t quit.
• Figure out to way to be undeniably good.
• Work with people that you believe in.

Website : http://www.shanealexandermusic.com Look for new music to solo music to be released first quarter of 2018. Find Shane on Instagram and Facebook at SHANEALEXANDERMUSIC