In today's day and age, everyone has an opportunity to become a brand as long as the person has access to wifi and a phone or laptop.
In this episode of THE CREDENTIALS, Malcolm Lemmons took time out of his schedule to talk about his second book, "Impact Beyond The Game", which is focused on sharing ways on how Athletes can build influence, monetize their brand, and create a legacy.
Malcolm is a former Division 1 Hooper who earned a scholarship as a 6'3 power forward in high school at Gonzaga Prep in DC. He went on to become an NAIA All American and Professional Hooper in Japan for a couple of years.
After his professional career, he began writing and eventually wrote an article for the Huffington Post about college athletes getting paid that ended up going viral. That article landed him opportunities to be on an ABC News outlet and TV One among other tv networks.
During our conversation we cover everything from, key factors to build a brand on social media, which platforms are best in 2021 for an online community, how Barry Bonds and Lance Armstrong can fix their image, plus why it is important for everyone to be building their brand.
Last but not least, we discuss Malcolm's new Initiative called Athletes Unheard which is all about Athletes and Mental Wellness. Malcolm opens up about his mental health challenges and what someone can expect from Athletes Unheard.
To follow Malcolm's Journey go to:
https://malcolmlemmons.com/
https://athletesunheard.com/
Instagram: @malcolmlemmons and @athletesunheard
Linkedin: Malcolm Lemmons
To keep up with the show go to:
Instagram: @thecredentialsshow
Youtube: The Credentials Show
https://www.youtube.com/channel/UC66mYDryYfIYeWjWBiWXB8w
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