The Critical Few Actions

The Critical Few Actions

Download on the App Store

The Critical Few Actions episodes

  • Ben Verney: How to Restructure a Business in Distress, Before It’s Too Late

    Please help me by hitting the Subscribe/Follow button.

    Click here for information and the eBook of resources:

    https://criticalfewactionspodcast.com.au/Ben1Verney1EpisodePage

    1. How close is your organisation to a financial tipping point you haven’t yet recognised?
    2. What would you do if your creditors or the tax office called tomorrow demanding payment?
    3. Could your business survive a cash flow crisis next quarter?

    If you’re worried about your business cash flow or growing debt, this episode is for you.

    In this episode, John Downes speaks with restructuring expert Ben Verney, who helps organisations in distress navigate recovery through practical restructuring, Voluntary Administration, and turnaround strategies. Together they unpack what business restructuring really means, when to act, and how to protect jobs, reputation, and future value. For CEOs and founders, this conversation offers clarity, calm, and the confidence to make the right next move. It also helps you understand where you could significantly put yourself at personal and professional financial risk.

    What You’ll Learn:

    == How to recognise early warning signs of financial distress

    == The role of Voluntary Administration in saving businesses

    == Metrics every CEO should track to stay ahead of problems

    == How to manage emotional and legal pressures during crisis

    == Practical steps to protect your people and your company’s value


    Highlights

    00:00 Introduction to Ben Verney and His Expertise

    04:29 Defining Business Restructuring

    06:20 Case Study: Restructuring During COVID-19

    09:41 The Voluntary Administration Process

    17:42 Challenges and Considerations in Restructuring

    23:01 Alternative Solutions and Flexibility in Restructuring

    28:15 Emotional Challenges for Business Owners

    30:02 The Importance of Seeking Advice

    31:57 Key Metrics for Business Health

    34:15 Understanding Legal Liabilities

    38:07 Voluntary Administration Process

    39:56 Restructuring in Different Business Environments

    46:56 #CriticalFewActions™ for Business Owners and Senior Leaders


    The #CriticalFewActions™ You Can Do Today


    When I work with successful business leaders to create their Strategic Plans and help them implement them, I often see them wait too long before confronting distress signals. Most CEOs believe short-term fixes will solve cash flow pressure until it becomes a crisis. Restructuring, done early and professionally, is a way to preserve value and lead responsibly.


    Here are the 3 key insights:

    1 – Recognise distress early

    Too many businesses treat tax debt as cash flow.

    So, what can you do?


    1. Review cash flow, payroll, and tax obligations monthly.
    2. Engage advisers before problems compound.


    2 – Build a realistic recovery plan

    Delayed decisions destroy trust and options.

    So, what can you do?


    1. Model multiple turnaround scenarios and discuss them with your board or peers.
    2. Communicate early with creditors and your team to maintain confidence.


    3 – Lead through restructuring, not from fear

    Restructuring done right saves livelihoods.

    So, what can you do?


    1. Treat restructuring as a leadership skill, not a failure.
    2. Strengthen your reporting and diversify income now to future-proof your organisation.


    If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.


    Stay in the loop with show updates and exclusive content: https://criticalfewactionspodcast.com.au/Ben1Verney1PodcastUpdate1


    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.

    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.

    Find out more here: https://criticalfewactionspodcast.com.au/Ben1Verney1SP


    Final Thought

    If you’ve noticed the warning signs (tightening cash flow, delayed tax, or rising stress) don’t wait. The best CEOs act early, seek advice, and lead their people through the challenge. Ignoring reality is the fastest way to lose control; taking action is how you rebuild it.


    #CriticalFewActions #CEOMasterclass

    #BusinessRestructuring #VoluntaryAdministration

    49 min
  • Fiona Hansen: How to Put a Price on Your Brand Before Someone Else Does
    Please please click Subscribe/Follow so I can keep giving you valuable insights.Click here for further information and the eBook of resources:

    https://www.criticalfewactions.com.au/podcast/

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    • Do you know what your business is really worth, beyond what’s on paper?

    • Are your brand, customers, and systems working as valuable assets? Or are they being overlooked?

    • When it comes time to sell, will you be negotiating from strength or surprise?


    If you’re thinking of an exit and you’ve never valued your intellectual property or brand, this episode is for you.

    In this episode, Strategic Mentor, John Downes explores what underpins a solid strategic plan and implementation of that plan as he speaks with valuation expert Fiona Hansen about how CEOs can uncover the real worth of their intangible asset: brand, customers, and systems. Fiona explains how these unseen drivers of value can make or break a negotiation and why smart CEOs treat IP valuation as an ongoing discipline, not a last-minute exercise.

     What You’ll Learn:

    == Why systems, customer bases, and brand are often undervalued assets.

    == The core valuation methods every CEO should understand.

    == How to calculate customer lifetime value and reduce valuation risk.

    == Why your brand can never be worth more than your business.

    == The critical steps to prepare your business for exit.

     Highlights

    00:00 Why Valuing Intellectual Property Matters

    01:09 Case Study – How a Mobile Betting Company Valued Its IP

    05:04 The Three Core Valuation Methods Explained

    12:34 How to Value a Customer Base

    15:21 Brand Value and the Louis Vuitton Example

    21:46 Market Valuation vs Traditional Techniques

    27:30 Preparing Your Business for Exit

    32:56 The #CriticalFewActions™ for Senior Leaders

     

    The #CriticalFewActions™ You Can Do Today:

    When I work with successful business leaders as a Strategic Mentor, exploring what underpins a solid strategic plan and implementation of that plan, I often find they’re focused on profit and revenue but overlook the assets that create them. Most CEOs underestimate how much systems, customer data, and brand equity contribute to overall enterprise value. Here are the three key insights I took from the conversation:

    1 – Systems as Assets.  

    The first insight is about valuing your systems.

    Problem: Many treat systems as cost centres, not core value drivers.

    So, what can you do?

    • Identify the systems that enable sales and efficiency.
    • Estimate how much revenue depends on each—this defines your asset value.


    2 – Customer Value

    The second insight is about customer bases.

    Problem: CEOs see databases, not long-term revenue streams.

    So, what can you do?

    • Measure churn and retention over several years.
    • Segment customers to calculate lifetime value (CLV).


    3 – Brand and Profit

    The third insight is about brand.

    Problem: Awareness alone doesn’t equal brand value. It must link to profit.

    So, what can you do?

    • Identify how your brand supports pricing power or loyalty.
    • Use industry royalty benchmarks to quantify brand worth.


    If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.

    Stay in the loop with show updates and exclusive content: [LINK] https://www.criticalfewactions.com.au/podcast/

    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.

    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies; not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.

    Find out more here: https://criticalfewactionspodcast.com.au/Fiona1Hansen1SP

     Most CEOs think valuation is something you do when selling. Fiona’s message is clear: understanding your intellectual property value early gives you leverage, clarity, and confidence. Knowing what your business is truly worth (brand, customers, and systems) could be the most profitable insight you ever act on.

     #CriticalFewActions #CEOMasterclass

    #BusinessValuation #BrandValue #Leadership #CustomerStrategy #Growth #ExitPlanning #IntellectualProperty #StrategicPlanning

    34 min
  • Rachel Delaney: From Startup to Sale-The Hidden Legal Traps That Can Derail A Business Exit

    Subscribe/Follow and click here for further information and the eBook of resources:

    https://criticalfewactionspodcast.com.au/RachelDelaneyPodcastUpdate1

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    Are you protecting your business, or leaving value exposed every day?

    Could a single contract clause undo years of hard work?

    Would investors discover something you never knew you didn’t own?

    If you want to protect value and avoid costly legal surprises, this episode is for you.


    John Downes speaks with Rachel Delaney, Founder and Fractional General Counsel at Resident Legal. Rachel shows how early legal action saves money, builds confidence, and makes a business exit-ready.


    What You’ll Learn:

    == Why early legal involvement creates confidence, not cost

    == How to lock down your intellectual property before investors ask

    == Ways to empower teams through Contract Playbooks

    == The rise of wage-compliance risk and how to avoid it

    == Why exit readiness starts with strong legal foundations


    Highlights

    00:00 Rachel’s legal journey and career path

    02:17 Why startups need early legal support

    04:13 Case study: IP issues that cost founders

    06:37 Legal essentials every startup should know

    08:07 How Contract Playbooks protect and empower

    10:49 Understanding wage theft and compliance risks

    14:01 Legal challenges during growth and major deals

    16:51 Fractional legal counsel for scaling businesses

    23:55 How to prepare for exits and mergers

    38:40 #CriticalFewActions™ for Senior Leaders


    The #CriticalFewActions™ You Can Do Today


    When I work with successful business leaders, I often see them delay legal steps until problems become urgent. Waiting too long is always costly.

    The first Insight is about locking down intellectual property early.

    If you don’t own it, you can’t sell it.

    • Audit all IP ownership with founders and contractors.

    • Include written IP assignment clauses before work begins.

    The second Insight is about being contract-ready.

    Teams lose deals—or accept risk—without a playbook.

    • Build a Contract Playbook listing red flags and escalation rules.

    • Train staff to use it and call for help early.

    The third Insight is about preparing for exit long before sale.

    Messy records erode confidence and reduce value.

    • Treat legal housekeeping as part of value creation.

    • Build your data room now so due diligence confirms success.

    If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and value.


    Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/


    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.


    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.


    Find out more here: https://criticalfewactionspodcast.com.au/RachelDelaneySP


    Final Thought

    Every CEO wants growth, but protecting what you’ve built defines long-term success. Legal foresight isn’t paperwork—it’s smart business. Audit your contracts this week.



    #CriticalFewActions #CEOMasterclass #Leadership #LegalStrategy #BusinessGrowth #ExitReady #FractionalCounsel #Entrepreneurship #Governance #RiskManagement

    41 min
  • Marie Felsbourg: From Trauma to Triumph. How Marie Felsbourg built Astral Consulting in Information Management

    Subscribe/Follow and click here for further information and the eBook of resources:

    https://www.criticalfewactions.com.au/podcast/

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    => Can you really separate your life from your business?

    => What if your hardest experiences became the foundation for your greatest success?

    => Are the patterns in your organisation helping it grow? Or, are they holding it back?

    If you’ve ever faced setbacks that shaped how you lead today, this episode is for you.

    In this episode, John Downes speaks with Marie Felsbourg, founder of Astral Consulting, a specialist in information management and governance. Marie built her business from personal challenge and resilience, helping Australia’s largest corporates and government agencies prepare for the AI era with systems that ensure compliance, trust and performance. Her story shows how discipline, self-awareness and people development can turn adversity into long-term growth.

    What You’ll Learn:

    == How to turn personal hardship into leadership strength

    == Why developing people from the bottom up drives business resilience

    == How information patterns define your organisation’s success

    == Practical ways to prepare your business for the AI future

    == The importance of discipline and accountability in growth

    Highlights

    00:00 Meet the Founder: Marie Felsbourg

    00:43 The Fascination with Patterns

    03:07 The Birth of Astral Consulting

    06:03 Challenges and Growth

    06:32 Information Management and AI

    09:09 Building a Business from the Ground Up

    15:38 Navigating Personal and Professional Life

    25:10 Intern Programs and Global Opportunities

    30:27 The Unexpected Benefits of COVID-19

    31:26 Navigating the CEO Masterclass

    32:14 The Importance of Perspective and Resilience

    35:43 The Role of Information Governance

    37:45 Innovating Business Models with Managed Services

    44:20 Leveraging Positive Psychology for Team Development

    51:52 Advice for Young Professionals and CEOs

    55:23 #CriticalFewActions™ for Senior Leaders


    The #CriticalFewActions™ You Can Do Today

    When I work with successful business leaders, I often see that many struggle to connect the personal lessons from their own lives to how they lead their organisations. Marie’s story reminds us that resilience, focus and discipline are as vital in business as in life.


    Here are the three key insights I took from the conversation:

    Insight 1 – Turning personal challenges into business strength

    Many founders separate personal and business growth, yet they often inform each other.

    So, what can you do?

    • Reflect on how your life experiences shape your leadership decisions.

    • Build systems and habits that keep you focused when life throws its next curve ball.


    Insight 2 – Developing people from the bottom up

    Growth stalls when leaders don’t invest in the next generation of talent and processes.

    So, what can you do?

    • Create structured development pathways for your team—from interns to leaders.

    • Build repeatable processes so knowledge is retained and scaled, not lost in handover.


    Insight 3 – Understanding patterns in information management

    Most leaders don’t see the repeating patterns in their operations until they become bottlenecks.

    So, what can you do?

    • Map the critical information flows in your organisation and ask where data gets lost or duplicated.

    • Use those patterns to identify what truly creates value and what only creates noise.


    If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.


    Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/


    Sponsor: The CEO Masterclass in Strategic Planning and Implementation


    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.


    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies; not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.


    Find out more here:  https://www.criticalfewactions.com.au/ceo-masterclass/


    Final Thought

    Every business leader faces moments where personal and professional lines blur. The challenge is to recognise that those experiences aren’t distractions—they’re lessons. Like Marie, use them to sharpen your leadership, strengthen your team, and build a business that stands resilient no matter what comes next.


    #CriticalFewActions #CEOMasterclass

    56 min
  • Dianne Semmens: Are You Only Using 20% of the ERP You’ve Paid For? How to Level Up

    Subscribe/Follow and click here for further information and the eBook of resources:

    https://criticalfewactionspodcast.com.au/DianneSemmens4EpisodePage

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    • Are you only using 20% of the ERP you’ve paid for?
    • Could Phase 2 of ERP adoption be where the real value lies?
    • What if the tools you already own could save time and margin?

    If you’ve implemented ERP but stopped after the basics, this episode is for you.

    Many mid-sized businesses install ERP systems, survive go-live, then hit pause. The system runs, but the value stalls. In this episode of the #CriticalFewActions™ podcast, John Downes speaks with Dianne Semmens, CEO of Acacia Consulting Services. Dianne explains how most organisations miss out on mobile functionality, automation, and AI-driven decision support already included in their ERP licence. CEOs will learn how to unlock this “second wave” of ERP and avoid leaving value on the table.

    What You’ll Learn:

    == Why most businesses plateau after ERP go-live

    == How mobile ERP apps streamline expenses, time-tracking and approvals

    == Simple workflow automations that cut rework and protect margins

    == How AI is already embedded in ERP and what to switch on today

    == Why post-implementation reviews matter to capture new functionality

    Highlights

    00:00 Why most CEOs underuse ERP

    02:00 Five next-level ERP functions

    03:00 Mobile apps for expenses and pay-on-glass

    05:30 Automations that boost service and reduce margin loss

    07:30 Business alerts and stock management

    09:00 MRP and manufacturing planning

    10:30 AI integration into ERP

    13:00 Natural language queries in ERP

    17:30 Efficiency vs headcount: creating capacity

    19:00 Post-implementation reviews and missed opportunities

    21:00  #CriticalFewActions™ for Senior Leaders

    The #CriticalFewActions™ You Can Do Today

    When I work with successful business leaders, I often see ERP value stall after go-live. The basics work, but advanced capability sits idle. So think about these three insights I took from the episode:

    The first Insight is about mobile ERP apps. Many businesses miss them. The problem: wasted time on manual forms.

    So, what can you do?

    • Check if your ERP has a mobile app tailored to your versions
    • Pilot simple functions like expenses, timesheets, or pay-on-glass sign-off.


    The second Insight is about workflow automations. Manual processes eat time and margin.

    So, what can you do?

    • Start with small wins like automated order confirmations.
    • Review ERP workflows already available but not yet enabled.


    The third Insight is about AI-driven ERP decision support. Many teams still export to spreadsheets while AI sits unused.

    So, what can you do?

    • Ask your ERP provider what AI tools are embedded.
    • Enable natural language query features to answer questions without coding.


     If you found this conversation valuable, please hit the Subscribe / Follow button, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.

    Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/

    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.

    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies, not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.

    Find out more here: https://criticalfewactionspodcast.com.au/DianneSemmens4SP

    Final Thought

    Unlocking ERP’s second wave isn’t about new software. It’s about using what you already own. CEOs who do this free capacity for better work and stronger customer service. Where in your organisation are you paying for capability you’re not yet using?

    References:
    • McKinsey Digital. Getting an ERP transformation back on track. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/getting-an-erp-transformation-back-on-track
    • McKinsey & Company. ERP systems face a world of change: Here is how to get their transformation right. www.ft.com/partnercontent/mckinsey-and-company/erp-systems-face-a-world-of-change-here-is-how-to-get-their-transformation-right.html
    • Gartner. Latest Enterprise Resource Planning (ERP) Insights. https://www.gartner.com/en/information-technology/topics/enterprise-resource-planning

     #CriticalFewActions #CEOMasterclass #ERP #DigitalTransformation #AI #BusinessEfficiency #MidMarket #Automation #Leadership #Manufacturing

    23 min
  • Leanne Simpson: Crisis Leadership. How CEOs Can Lead When Everything Goes Wrong

    Could I ask you a favour? Please let me know you are getting value by clicking Subscribe/Follow here, and I’ll continue to work my butt off to produce the best content I can for you. It means the world to me.

    • What would you do if your board said: fix it or shut it down?

    • How do you lead when floods, fires, and storms hit all at once?

    • Can you act decisively when you don’t have the data, time, or resources?


    If you’ve ever wondered how to lead when survival is at stake, this episode is for you.

    In this conversation, Leanne Simpson shares lessons from turning around the Royal Flying Doctor Service during a cash flow crisis and leading through cascading disasters in regional Australia. CEOs of mid-sized businesses will discover practical tools to act fast, manage resistance, and keep their organisations alive when everything goes wrong.

    What You’ll Learn:

    == Why CEOs must spot creeping crises early before options disappear

    == How to overcome resistance with evidence and clear communication

    == How to prioritise survival and delegate effectively in cascading crises

    == Why you must give teams permission to stop non-essential work

    == Practical crisis leadership tools you can apply in your organisation today

     Highlights

    00:00 Leanne's Journey into Crisis Leadership

    03:01 Defining Crisis Leadership for Medium Businesses

    04:27 Handling Significant Uncontrolled Calamities

    08:25 Case Study: Royal Flying Doctor Service

    17:11 Leadership Challenges and Organizational Change

    24:14 Case Study: Fire, Flood, Mud slide, Supercell in the Bowen Region

    28:03 Critical Functions and Prioritization

    28:23 Effective Communication in Crisis

    29:50 Delegation and Performance Management

    33:08 Adapting Organizational Structures

    35:53 Building Leadership Muscle for Crisis

    43:30 Environmental Scanning and Risk Management

    45:51 Top Crisis Management Gotchas

    50:36 Critical Actions for Crisis Leadership

    The #CriticalFewActions™ You Can Do Today:

    Real crises come with no time, little data, and scarce resources. But you still must decide. And you must act.

    Insight 1 – Spot creeping crises early

    The first Insight is about recognising creeping crises. These build slowly until they threaten survival.

    So, what can you do?

    • Don’t wait for perfect information — act on early signals.
    • Map cash flow, regulation, workforce, and customer demand together.

    Insight 2 – Overcome resistance fast

    The second Insight is about breaking through resistance to urgent change.

    So, what can you do?

    • Use data to prove benefits to each stakeholder group.
    • Communicate early and set timelines for change.


    Insight 3 – Lead through cascading crises

    The third Insight is about prioritising when multiple crises strike.

    So, what can you do?

    • Put survival and critical functions first, stop non-essentials.
    • Delegate decisively, even with imperfect resources.

    If you found this conversation valuable, please share it with your peer business leaders to help improve organisation performance and value.

    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.

    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.

    Find out more here: https://criticalfewactionspodcast.com.au/LeanneSimpsonSP

    Final Thought

    Crises don’t wait until you’re ready. The leaders who survive aren’t the ones with the most resources, but the ones who act fast, communicate clearly, and keep their focus on survival. What will you do when your test comes?

    50 min
  • Kate Goss: Turning Research into Revenue. The Innovator’s Roadmap From Idea to Market in 12 Months
    Subscribe/Follow and click here for further information and the eBook of resources:

    https://www.criticalfewactions.com.au/podcast/

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    Have you ever had a brilliant idea that never made it past the whiteboard?

    Are you struggling to get from prototype to your first paying customer?

    Or wondering how to fund innovation without losing control of your business?

    If you have an idea on paper but no paying customer yet, this episode is for you.

    In this episode, John Downes talks with serial innovator Kate Goss, Founder of The Velo Group, about how to turn research and innovation into paying customers within 12 months. Drawing on her four start-ups and four exits, Kate shares how to clarify the real problem, involve early customers, and protect your IP as you scale.

    What You’ll Learn:

    == How to identify and validate the real customer problem before you build

    == Why an MVP mindset accelerates innovation

    == How to protect your IP and data in the age of AI

    == How to involve early users as collaborators, not critics

    == Why speed to market often beats perfection

    Highlights

    00:00 Kate’s Journey from Finance to Technology

    03:13 The Challenges of Commercialising Innovation

    06:45 Case Study: KnowMio and AI Innovation

    13:39 Navigating Funding and Commercialisation Milestones

    13:53 The Impact of IP and Governance in AI

    28:20 Collaborative Innovation in Research Institutions

    28:58 The Importance of IP and Longevity in Innovation

    30:12 Sustainability and ESG in Innovation

    30:32 Data and Technology in Agriculture

    33:39 Performance Metrics in Innovation

    36:07 The Role of AI in Accelerating Innovation

    41:32 Challenges in Commercialising Innovation

    51:16 #CriticalFewActions™ for Senior Leaders


    The #CriticalFewActions™ You Can Do Today:

    When I work with successful business leaders, I often see great ideas stall because leaders try to make them perfect before testing them in the market. Innovation isn’t about the smartest concept; it’s about solving the right problem and validating value quickly.


    Here are the three key insights I took from the conversation:
    1. Clarify the real problem before building the solution.

    Too many founders rush into design before validating demand.

    So, what can you do?

    = Start every innovation discussion with one sentence: What problem are we solving?

    = Engage potential customers early to test that the problem truly matters before you build anything.


    1. Build your MVP and involve early customers.

    “It’s not your first idea that wins. It’s often the second or third iteration that becomes the cracker,” says Kate.

    So, what can you do?

    = Define your minimum viable product; what must work, not what could work.

    = Get your first users involved as collaborators, not critics.


    1. Pricing, IP, and protecting your innovation as you scale.

    Every business, large or small, has IP worth protecting.

    So, what can you do?

    = Review who owns your code, content, and data before sharing them with third parties or AI platforms.

    = Build governance and clear policies early to protect your intellectual property and customer trust.


    If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.


    Stay in the loop with show updates and exclusive content: https://criticalfewactionspodcast.com.au/KateGossEpisodePage


    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.


    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.


    Find out more here: https://criticalfewactionspodcast.com.au/KateGossSP


    Final Thought

    Innovation succeeds when it moves fast enough to matter. As Kate Goss reminds us, you don’t need it perfect. You just need to get to market. What could your business achieve in 12 months if you focused on turning your research into revenue?


    #CriticalFewActions #CEOMasterclass

    #Innovation #Commercialisation #Leadership #MVP #ResearchToRevenue #StrategicGrowth #IPProtection #BusinessTransformation #AIforBusiness #Entrepreneurship

    49 min
  • Will Hamilton: From Founder to Steward - What Smart Leaders Get Right About Wealth
    Subscribe/Follow and click here for further information and the eBook of resources:

    https://www.criticalfewactions.com.au/podcast/ 

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    • What happens when your business is sold and you suddenly have $10 million or more to manage?

    • Are you building a legacy? Or just a portfolio?

    • Will your wealth bring your family together? Or tear it apart?


    If you’ve just exited your business or are planning to sell, this episode is for you.

    In this conversation with Will Hamilton, one of Australia’s leading wealth advisers for ultra-high-net-worth families. We explore what smart founders get right about managing wealth, preserving harmony, and preparing the next generation. This isn’t about flashy investment tips. It’s about stewardship, legacy, and the often overlooked structural and emotional elements of managing serious wealth.

    What You’ll Learn:

    == Why being “sale-ready” means more than operational performance

    == How to avoid post-exit wealth management pitfalls

    == What the best families do to maintain harmony after wealth transfer

    == How to choose the right adviser (and avoid the wrong ones)

    == Why intergenerational stewardship starts with purpose and structure

    Highlights

    00:00 Introduction to Will Hamilton

    00:52 Will Hamilton's Wealth Management Journey

    02:30 Key Aspects of Wealth Management

    05:21 Challenges and Solutions in Wealth Transition

    13:37 Case Studies and Practical Examples

    30:55 Choosing the Right Advisor

    34:50 #CriticalFewActions™ for Senior Leaders

    The #CriticalFewActions™ You Can Do Today:

    When I work with successful business leaders, I often find they’ve spent years preparing their business for sale, but almost no time preparing themselves or their families for what comes next. Here are the key insights I took away from the conversation:

    == The first Insight is about being structurally sale-ready.

    Operational performance may look great, but hidden tax and ownership issues can destroy value at exit.

    Actions you can take:

    • Engage an experienced adviser 2–3 years pre-sale to structure your tax, equity and exit documentation properly.

    • Review any shadow equity or bonus schemes. And don’t assume your day-to-day accountant is the right person to lead the deal.


    == The second Insight is about wealth planning; not just portfolio management.

    Running the money is one thing. Sitting beside the client, spotting the gaps, and bringing in the right experts is another.

    Actions you can take:

    • Treat wealth as a team sport: legal, tax, investment, governance and family advice must work together.

    • Choose a lead adviser who knows their limits and brings in specialists at the right time.


    == The third Insight is about keeping families talking, especially across generations.

    Wealth without structure can fracture relationships and invite resentment.

    Actions you can take:

    • Start early with open discussions, clear governance, and well-defined succession plans.

    • Use philanthropic structures to instil values and unify future generations.


    If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.

    Stay in the loop with show updates and exclusive content:  https://www.criticalfewactions.com.au/podcast/

    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.

    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.

    Find out more here: https://criticalfewactionspodcast.com.au/WillHamiltonSP

    Final Thought

    If you’re sitting on significant investible assets after a lifetime of building, don’t just invest; lead. Your next chapter could be the one that defines your legacy.

    References:
    • Will Hamilton on CGT, negative gearing, and wealth tax pressures: Hamilton Wealth – Economic Summit Commentary 
    • Global Investment Institute interview: Beyond 60/40 Portfolios – Private Market Diversification 
    • Hamilton Wealth Thought Leadership: News Centre 

    Related #CriticalFewActions™ Podcast Episodes:
    • (EP 4) From Vision to Reality – 4 Steps to Craft a Winning Strategic Plan with John Downes: https://www.criticalfewactions.com.au/podcast/crafting-your-strategic-plan-in-4-steps-with-john-downes-cfa004/

    • (EP 19) Unlock Business Success with #CriticalFewActions™: https://www.criticalfewactions.com.au/podcast/cfa19-unlock-business-success/


    #CriticalFewActions #CEOMasterclass #wealthmanagement #intergenerationalwealth #exitplanning #familybusiness #successionplanning #businessgrowth #businessowners #strategicplanning

    34 min
  • Kate Whitehead: How to Win Government Grants Without Losing Your Mind. What Works & Doesn’t?

    Subscribe/Follow and click here for further information and the eBook of resources: https://criticalfewactionspodcast.com.au/KateWhiteheadEpisodePage

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    → Are you wasting time on grant applications that never succeed?

    → What if your business could access funding, without giving up control?

    → Why are some companies consistently securing six-figure grants while others miss out?

    

    If you’re frustrated with the grant process or unsure what your business qualifies for, this episode is for you.

    In this episode, Kate Whitehead, one of Australia’s top government grant strategists, joins John Downes to expose the truth about business grants. From the R&D Tax Incentive to export and commercialisation support, (and everything in between) Kate explains what actually works, what’s often misunderstood, and how CEOs can avoid the biggest mistakes.

    You’ll hear practical examples, including a case study of an Australian innovation company that secured over $1 million in non-dilutive funding, expanded globally, and remained fully in control of their business.

    Whether you’re chasing growth, managing risk, or simply trying to stretch your runway, this is an unmissable guide to using government support to your advantage.

    What You’ll Learn:

    == How to stop wasting time on grants you’ll never win

    == What government funders are really looking for

    == Why R&D Tax Incentives are more powerful than most CEOs realise

    == The role of compliance, audits and post-grant milestones

    == The funding mistake that’s costing founders control of their company

    Highlights

    00:00 Why most grant applications fail

    01:34 What government funders actually want

    03:00 How the R&D Tax Incentive works

    04:45 The case study: Underwater drones and export success

    07:30 How to prove impact after you’ve won the grant

    10:00 What “non-dilutive funding” really means

    11:45 Why compliance is painful — but valuable

    14:00 Who gets funded (and who doesn’t)

    17:15 The critical grant mistakes most CEOs make

    20:00 #CriticalFewActions™ for Senior Leaders

    The #CriticalFewActions™ You Can Do Today:

    When I work with successful business leaders, I often see them investing significant time in growth, but failing to explore grants they may already qualify for. Either they don’t know what’s available, or they assume it’s not worth the paperwork.

    The first Insight is about eligibility and fit.Grants are designed to deliver policy outcomes, not handouts. If your business doesn’t align with the funding objective, you won’t be successful.

    So, what can you do?

    → Read the grant criteria carefully before applying

    → Only pursue grants that clearly match your sector, intent, and stage of growth

    The second Insight is about non-dilutive funding like R&D tax and export grants.

    Many founders give up equity before looking into funding that doesn’t cost them control.

    So, what can you do?

    → Treat grants as early-stage capital, not afterthoughts

    → Use tools and advisors to maintain documentation and audit readiness

    The third Insight is about post-award compliance.

    Winning the grant isn’t the end. It’s the beginning of a delivery and accountability cycle.

    So, what can you do?

    → Assign internal responsibility for reporting and milestones

    → Approach grants with the same rigour as any major investment.

    If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.

    Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/

    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.


    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.


    Find out more here: https://criticalfewactionspodcast.com.au/KateWhiteheadSP

    Final Thought

    Most CEOs assume government funding is too hard, or not worth the effort. But the truth is, you can often access generous, non-dilutive capital if you focus on grant fit, compliance and strategy. Kate’s advice isn’t theoretical. Iit’s grounded in real wins. 100s of them.


    Your #CriticalFewActions™ might just start with asking: “Are we leaving money on the table?”

    42 min
  • Damien Lacey: Why Your Organisation Can Do More Without Working Harder

    Subscribe/Follow and click here for further information and the eBook of resources:

    https://criticalfewactionspodcast.com.au/DamienLacey1EpisodePage

    Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.

    • Are your people working hard but results still fall short?

    • Do frustrations in daily work stop your business moving faster?

    • What if your team could do more — without working harder?


    If you want your organisation to achieve more without burning out your people, this episode is for you.

     In this episode, I speak with Damien Lacey, a former Toyota engineer and lean manufacturing specialist, about how CEOs can use continuous improvement to drive better results. Damien shares how he takes the lessons from global giants and applies them to mid-sized businesses, showing that you don’t need radical transformation or new systems, just discipline around the fundamentals.

    What You’ll Learn:

    == Why continuous improvement is not about speed, but removing frustration

    == How fundamentals (like an athlete’s routine) build operational discipline

    == A manufacturing case study that lifted profits by $550,000

    == How visual management boards unlock accountability in teams

    == Why service businesses, including banks, benefit as much as factories

    == Leadership’s role in making change stick

     Highlights

    00:00 Defining Continuous Improvement and Lean Principles

    01:31 Applying Continuous Improvement in Business Operations

    03:08 Applying Continuous Improvement in Business Operations

    06:17 Case Study: Improving Productivity in Manufacturing

    13:30 Challenges and Solutions in Implementing Change

    18:53 Continuous Improvement Beyond Manufacturing

    24:24 Overcoming Roadblocks in Loan Approval

    25:09 Visual Management Boards: A Team Approach

    30:12 Starting with Simple Tools

    31:17 Tailoring Continuous Improvement to Your Business

    36:07 Leadership in Continuous Improvement

    40:35 The #CriticalFewActions™ for Senior Leaders

     The #CriticalFewActions™ You Can Do Today:

    When I work with successful business leaders, I often find they confuse transformation with continuous improvement. CEOs assume they need radical change, when the real value lies in fixing daily frustrations. Here are the three key insights I took from the conversation:

    Insight 1 – Fundamentals

    Problem: Most businesses lack discipline in the basics.

    So, what can you do?

    • Define a few non-negotiables your team must do consistently.

    • Build a rhythm of daily or weekly review.


    Insight 2 – Visibility

    Problem: Without a scoreboard, teams lose focus.

    So, what can you do?

    • Set 3–4 simple measures your people track.

    • Review them daily as a team.


    Insight 3 – Removing Frustration

    Problem: People resist change if it just feels like pressure.

    So, what can you do?

    • Ask staff what slows them down or wastes time.

    • Fix barriers quickly to show change helps them.


     If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value. 

    Resources: 

    If you want to dig into this further, download ther Contiuous Improvemenet eBook for further details, references, checklists and an Assessment:

    https://criticalfewactionspodcast.com.au/DamienLacey1EpisodePage

    Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/

    Sponsor: The CEO Masterclass in Strategic Planning and Implementation

    Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.

    This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies. Not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.

    Find out more here: https://criticalfewactionspodcast.com.au/DamienLacey1SP

    Final Thought

    Continuous improvement isn’t about working harder. It’s about removing the roadblocks and frustrations that stop your team doing their best work. What’s the first barrier you’ll clear for your people this week?

    Other Related #CriticalFewActions™ Podcast Episodes:

    • (EP 4) From Vision to Reality – 4 Steps to Craft a Winning Strategic Plan with John Downes https://www.criticalfewactions.com.au/podcast/crafting-your-strategic-plan-in-4-steps-with-john-downes-cfa004/


    (EP 3) Damien Lacey - 5 Keys to Transforming Your Business Operations https://www.criticalfewactions.com.au/podcast/five-keys-to-a-successful-business-transformation-with-damien-lacey-cfa003/

    40 min

About The Critical Few Actions

From the publisher's feed

Overwhelmed by trying to do it all? Focus on the criticalfewactions™ that will have the biggest impact on your business's success.