Sign up to save your podcasts
Or
Share The Critically Conscious Coach
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Critically Conscious Coach
The Critically Conscious Coach episodes
- Random Thoughts: The Perfect Intersection of Content ResonanceHere's another random thoughts episode. I was talking with a friend, and I had a kind of epiphany. What if the perfect content that resonated with your audience didn't just take them into account?Hear me out. What if the perfect content for your audience also resonated with you? How much more genuine could you be in your content if you were actually excited to make it?Listen in as I walk through this light bulb moment I had.15 min
- Local, State, and Federal Policies and Procedures that Negatively Affect Small Businesses
In Takia Ross's last episode with me, she tells me the story of how a local policy technicality paired with bad information severely damaged an arm of her business, Accessmatized. As business owners, we have to look at our local laws as they impact us on a personal and professional level. What Takia experienced was largely due to outdated policies and outdated technology.
Show notes: https://defythestatusquo.com/2020/06/12/local-state-and-federal-policies-and-procedures-that-negatively-affect-small-businesses/
12 min - Stop Overlooking Us! Understanding and Funding Businesses Owned by Women of Color
Takia Ross of Accessmatized joins me today as we talk about WHY women of color-owned businesses are so underfunded. Based on her observations, a lot of it stems from unconscious bias on one side and a lack of trust on the other side. I'm very happy to be able to publish this episode now, when a lot more people are paying attention.
Show notes: https://defythestatusquo.com/2020/06/11/understanding-and-funding-businesses-owned-by-women-of-color/
14 min - Breaking Through the Noise: Marketing During a Pandemic
Takia Ross of Accessmatized explains how her social media experimentations have created more business for her during quarantine. Never ask which content will generate revenue for you. Instead as what content your audience wants, and find the answer to that question. You can't go wrong then.
Show notes: https://defythestatusquo.com/2020/06/10/marketing-during-a-pandemic/
16 min - Not Business as Usual: Accessing Capital and Doing Business Post COVID-19
I'm speaking with Takia Ross, of Accessmatized, to find out whether or not WOC businesses, which are already grossly underfunded, have something to worry about in the post-COVID-19 world. According to her, we still have options if we know where to look. You may have to get unconventional and learn how to pitch your business, but there are still funding sources to explore.
Show notes: https://defythestatusquo.com/2020/06/09/not-business-as-usual-accessing-capital-and-doing-business-post-covid-19/
Her book, "So You Want To Pitch": https://www.accessmatized.com/online-store/Books-c30210570
16 min - Makeup As a Business - with Takia Ross
Join me, Ruthie Bowles, as Takia Ross, owner of Accessmatized, talks about being a businesswoman who happens to be in the beauty industry. As a savvy businesswoman full of energy, Takia brings fun and energy into her interview as we learn about the different arms of her business. She also begins to share a bit more about her pitch competition experience and her book "So You Want to Pitch."
Show notes: https://defythestatusquo.com/2020/06/08/makeup-as-a-business-with-takia-ross/
17 min - Online vs. In-Person Networking
In our final episode with Sarah Noel Block of Tiny Marketing, we talk about the future of meetings and in-person events. Sadly, she says she foresees a lot more Zoom meetings in our future. We also talk about how many webinars might as well have been recorded videos, and some of the things we've seen that make for great interactive webinars. Oh, and you're not going to want to miss what Sarah has to say about going live!
Show notes: https://defythestatusquo.com/2020/06/04/online-vs-in-person-networking/
Sarah's Tiny Tech Stack: https://mailchi.mp/5514bfb0258e/techstack
15 min - Small Budgets and Automation
If you have a small marketing budget, then you want to hear what Sarah Noel Block has to say on making your budget go as far as possible with automation. Leveraging automation in your marketing processes can actually help you bring costs down or even make money. How? Because you aren't spending time on a $25/hr task when you could be out there making $150/hr.
Show notes: https://defythestatusquo.com/2020/06/03/small-budgets-and-automation/
Designrr: http://bit.ly/2WZhiir
16 min - Let's Go Digital
Sarah Noel Block, the founder of Tiny Marketing, talks to us about integrating digital marketing for the first time into your marketing strategy. If you relied strongly on events and in-person networking, you might be wondering how to generate leads now. We talk about the different platforms you can use, and Sarah's Tiny Tech Stack costs less than $200 per month!
Show notes: https://defythestatusquo.com/2020/06/01/lets-go-digital/
Sarah's Tiny Tech Stack: https://mailchi.mp/5514bfb0258e/techstack
14 min - Marketing Team Curation With Sarah Noel Block
We're starting a new series today with the one-and-only Sarah Noel Block! The founder of Tiny Marketing, she either becomes your marketing team or builds one for you. Sarah is a 10+ year marketing veteran, and she has experience building marketing momentum during a recession. She also tells us what she looks for in freelancers and contractors when she's building teams.
Show notes: https://defythestatusquo.com/2020/06/01/marketing-team-curation/
11 min
About The Critically Conscious Coach
From the publisher's feed
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?
Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.
In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.