Maybe you've heard the term white paper tossed about, but what IS a white paper? Why are companies willing to spend so much on them? 

In today's podcast episode, we explore what white papers are and who they're for. They aren't just for B2B companies, although that can be the most obvious use case. I also talk about what you can expect from the white paper creation process and why white papers deserve a spot in your content marketing strategy.

Here's the link for the shownotes: https://defythestatusquo.com/2019/06/20/the-quick-and-dirty-on-white-papers/

What's the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business development. 

When we fail as business owners to be consistent in those tasks, we open ourselves to "feast or famine" cycles that prevent us from enjoying consistent income from our entrepreneurial endeavors. 

If you'd like to learn more about outsourcing, you can watch the video or read the post here on the Defy The Status Quo website: https://defythestatusquo.com/2019/06/10/outsourcing-virtual-assistant/

What's the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business development. 

When we fail as business owners to be consistent in those tasks, we open ourselves to "feast or famine" cycles that prevent us from enjoying consistent income from our entrepreneurial endeavors. 

If you'd like to learn more about outsourcing, you can watch the video or read the post here on the Defy The Status Quo website: https://defythestatusquo.com/2019/06/10/outsourcing-virtual-assistant/

What's the top reason small businesses struggle? It has a lot to do with inconsistency in the functions you need to perform to develop your business: marketing, sales, and business development. 

When we fail as business owners to be consistent in those tasks, we open ourselves to "feast or famine" cycles that prevent us from enjoying consistent income from our entrepreneurial endeavors. 

If you'd like to learn more about outsourcing, you can watch the video or read the post here on the Defy The Status Quo website: https://defythestatusquo.com/2019/06/10/outsourcing-virtual-assistant/

No matter the size of your business, you need to pay attention to the conscious consumerism trend sweeping the Millennial and GenZ generations. They know money talks, and they're paying attention to how you spend yours. 

No matter the size of your business, you need to pay attention to the conscious consumerism trend sweeping the Millennial and GenZ generations. They know money talks, and they're paying attention to how you spend yours. 

No matter the size of your business, you need to pay attention to the conscious consumerism trend sweeping the Millennial and GenZ generations. They know money talks, and they're paying attention to how you spend yours. 

Why did I name my company Defy The Status Quo? One way or another, it has to do with your business. I was inspired to change my company name to Defy The Status Quo because of you! So many of the large and small businesses I work with, consult for, and just associate with, have a lot of the same issues. 

In this episode, I talk about the knowledge that inspired my business name, and why proper business development, sales, and marketing are so important to us here at Defy The Status Quo.  

Want to learn more about us, or maybe check out our other resources? Go to: https://defythestatusquo.com/resources/

Why did I name my company Defy The Status Quo? One way or another, it has to do with your business. I was inspired to change my company name to Defy The Status Quo because of you! So many of the large and small businesses I work with, consult for, and just associate with, have a lot of the same issues. 

In this episode, I talk about the knowledge that inspired my business name, and why proper business development, sales, and marketing are so important to us here at Defy The Status Quo.  

Want to learn more about us, or maybe check out our other resources? Go to: https://defythestatusquo.com/resources/

Why did I name my company Defy The Status Quo? One way or another, it has to do with your business. I was inspired to change my company name to Defy The Status Quo because of you! So many of the large and small businesses I work with, consult for, and just associate with, have a lot of the same issues. 

In this episode, I talk about the knowledge that inspired my business name, and why proper business development, sales, and marketing are so important to us here at Defy The Status Quo.  

Want to learn more about us, or maybe check out our other resources? Go to: https://defythestatusquo.com/resources/