OneHaas

The Crossroads Series - Andrés Martell, EWMBA ’19 - Recalibrate: Pivoting to a New Identity and Building New Legacies


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MBA alumnus Andrés Martell talks about creating lasting legacies. In this episode, Andrés retells his journey into the U.S. Marine Corps and fulfilling his childhood dream to join the military.  

After leaving the Marines at 22, he founded Vin Ambassador, a travel and events business. Growing up with an entrepreneurial father and a tourism background, he used these connections and experiences to offer something unique. But how did his Haas experience prepare him for this pivot? How did he survive the pandemic, and how did he recalibrate to a new direction? 

Discover how he forged his way to entrepreneurship and how he keeps reinventing himself to adapt to the changes, challenges, and struggles life throws at him. 

Episode Quotes:

Did your childhood dream to become part of the military live up to your expectation?

[00:18:49] The organization is, is fantastic. The pride that everyone has in wearing the uniform is palpable. The standards that the Marines hold each other are pretty high, and to feel like you're part of a lineage is just really strong. The part that I wasn't expecting was —well, let me back up and say, the U.S. Marine Corps is not just an organization it's also a tool. You know, a hammer is not inherently wrong. A hammer to build a house is a phenomenal tool—a hammer to tear down a house, something else.

How did you end up as an entrepreneur and in the tourism and F&B sector?

[00:27:04] I don't know what I want to do next, but I want to learn more about wine, and I want to keep traveling. I think somehow that evolved into this frame that entrepreneurship would be the next great hurdle. This is the next way to identify that identity I would find for myself, the next hill I would climb. I was thinking about how do I put these two things together?

How did you pivot to a nonprofit?

[01:32:26] I’m working for a nonprofit, which I was not expecting to say when I came to Haas as an entrepreneur. Or even when I was looking around at potential pivots. But this is a unique nonprofit; it’s called Connected Places Catapult. It is the accelerator for the future of mobility and smart cities in the U.K. It does a lot of things because it has the capacity to not just run startup accelerators but to do research. To do research that potentially affects policy that can create a path for not just any startups but ones that have public good associated with them. As the Design Futures team lead, designing the strategy is to understand what those paths look like and create clear visions of the future scenarios that we all want to work towards.

Despite the many changes in your career path, how were you able to pivot quickly?

[01:34:27] A great deal of balance. Without balancing your life, you will become lost. If not right away, you’ll eventually find yourself off track. If your life is unbalanced you will find yourself going down paths, not necessarily good paths, that you are not expecting to go down. When you have balance in your life you can explore. You’re able to go down different paths. But there’s intentionality around that exploration.


Show Links:
  • Andrés Martell on LinkedIn
  • Andrés Martell on Twitter
  • Catapult Connected Places


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