The Crude Truth

In this episode of The Crude Truth, Rey Treviño III sits down with Keri Laine, executive advisor and transformation strategist known as “The Advocate for the C-Suite.” With a background in HR and a track record of helping companies scale from 100 to 4,000 employees, Keri unpacks how executive leadership directly fuels business growth—especially in high-stakes industries like oil and gas. This episode discusses business challenges from a general business perspective so listen and enjoy as you apply your personal business mindset to this episode with Rey and Keri!

Connect with Keri: https://kerilaine.com/

This is an insightful, energizing conversation for leaders at all levels—packed with real talk, strategic thinking, and The Crude Truth about what powers great companies: great people.

More at thecrudetruth.com https://kerilaine.com/

Highlights of the Podcast

0:00 – Intro and welcome

2:42 – Keri shares her personal mission to advocate for the C-Suite and explains why businesses often get “stuck.” Her leadership model starts at the top and transforms entire organizations.

4:20 – Her career journey: from HR to building her own company, using insights gained from scaling organizations rapidly and sustainably.

7:15 – Rey asks: What makes companies truly succeed?

10:00 – Keri breaks down the C-suite mentality—the mindset that separates surviving from thriving in today’s market.

13:00 - How to Lead Forward and evolve as a company? Keri shares her key thoughts on this with industry shifts and evolving the industry as a whole with a legacy mindset.

17:15 - How to get in contact with Keri Lane

17:30 - Rey asks about purpose and second chances. Keri shares her experience with leadership mindsets and how to lead without emotion and lead with wisdom.

20:00 - Keri's ideal client is one that is undergoing massive change. She also loves working through workplace conflict and new hires. 

27:00 - Every CEO has a different leadership style according to Keri. Rey asks Keri if having an open mind is a weakness.. Keri says the leaders that disrupt industries are not afraid of their weakness.

28:40 - Weakness vs Vice conversation and the subconscious coping humans can use and ignoring the problem. This talking point gradually dives deeper into the human state of mind and being on autopilot. 

31:00 - We end the episode on a powerful story of Keri opening up and shares her personal story of being a child and not feeling like she was enough. She shares her insecurities throughout life and now her life mission has been identified to help others. Her theme is "being enough" good enough, strong enough, etc.

In this episode of The Crude Truth, host Rey Treviño III sits down with oil and gas finance expert Michael Tanner to break down the recent turbulence in global oil markets. From U.S. airstrikes and geopolitical risks to weekend market timing and exaggerated $100 oil forecasts - this conversation uncovers the facts behind the headlines. Michael dives into the economics of drilling, the true state of U.S. production, and why predictions of skyrocketing prices might not hold up. Whether you're in oil and gas or just trying to make sense of what’s happening at the pump, this episode delivers clarity with no fluff.

When examining well economics, we consider data from offsetting wells, the entire region, and then extend our analysis to global markets. We are seeing that profitability can still be a factor at lower oil prices, as cost-cutting and geological considerations play a role in our decisions. Conventional plays have become increasingly critical to the United States' energy security, as the price is expected to remain stable in the $65 to $70 range and above for the foreseeable future. However, long-term economics indicate that the global market requires trillions of dollars to meet standard decline curves, and budgeting for capital expenditure (capex) spending needs to be done from a conservative perspective. There is also a major downshift from "peak oil" discussions, with renewable projects running into financial headwinds. 

Connect with Michael Tanner at LinkedIn here: https://www.linkedin.com/in/michaeltannersandstone/

Check out The Crude Truth Substack here: https://crudetruth.substack.com/

Don’t miss Tanner’s 30-day oil forecast and insights on why America’s production is keeping prices grounded.

Watch now at www.TheCrudeTruth.com

Real talk. Texas strong.

Highlights of the Podcast

00:01 - Introduction

01:48 - Market Reactions to U.S. Airstrikes and Oil Prices

03:05 - Historical Context Behind Oil Market Volatility

04:47 - Timing of U.S. Airstrikes and Market Strategy

07:03 - The $100 Oil Speculation – Fear vs. Reality

08:40 - Certainty in a Volatile Industry

09:28 - Will Oil Reach $130? Unlikely.

11:56 - U.S. Oil Production Holding Prices in Check

13:31 - Why Mid-Size Operators Struggle While Others Thrive

17:44 - Oil Price Forecast: $60–$65 Range in Next 30 Days

18:46 - Where to Find Michael Tanner

Whether you're in the fields, on the rigs, or at the pump, this is a must-listen for Texans who want the straight story on how foreign policy is hitting close to home.

Episode Summary – The Crude Truth with Rey Treviño featuring Congresswoman Beth Van Duyne  @repbethvanduyne  

In this timely Texas-focused episode of The Crude Truth, host Rey Treviño III sits down with U.S. Congresswoman Beth Van Duyne for a no-nonsense conversation on the escalating tensions between Iran and America—and what it means for Texans.

They begin with the breaking news: the bombings over the weekend. Rey presses the Congresswoman on where she sees this dangerous situation with Iran heading next—and more importantly, what kind of message these attacks send to America’s other adversaries. Are we projecting strength or leaving the door open for further challenges?

From the rising stakes in the Strait of Hormuz to the ripple effects on gas prices, energy production, and national security, Rey and Congresswoman Van Duyne break down the global headlines through a Lone Star lens.

They tackle why Texas—home to the country’s top oil and gas producers—can’t afford to ignore foreign policy, especially when bad actors like Iran threaten global supply chains and America’s energy independence.

But it’s not all foreign affairs. Lost in the headlines is progress on the Big Beautiful Bill—a sweeping energy and border security bill that could reshape America’s domestic policy. Congresswoman Van Duyne shares where the legislation stands, how close it is to becoming law, and the specific provision she's most proud to support: protecting American energy workers and ensuring Texas remains at the forefront of U.S. energy independence.

The episode dives into:

Does the Iran situation affects Texas oil and gas production? How Iranian aggression impacts Texas oil prices and everyday fuel costs

What Congress is doing to protect U.S. interests (and how that affects jobs in the Permian Basin and Gulf Coast)

Why energy policy and border security are more connected than people realize

The importance of Texas leadership in global energy discussions

What the recent bombings reveal about global threats to America

Where the Big Beautiful Bill stands today—and what Texans need to know

The role of Texas leadership in securing both our borders and energy future

Watch now at www.TheCrudeTruth.com

Powered by Texas grit. Backed by real talk.

If you're a Texan who cares about safety, energy prices, and America’s standing in the world, this episode delivers the crude truth you won’t hear anywhere else.

Watch now at www.TheCrudeTruth.com

Real talk. Texas strong.

Highlights of the Podcast

00:00 - Opening Remarks on Iran Retaliation

01:59 - Comparison of Trump and Biden Approaches to Iran

03:20 - Strategic Deployment of B2 Bombers

04:03 - Media Criticism and Congressional Notification

06:34 - Texas Oil & Gas Readiness

08:19 - Big Beautiful Bill and Deregulation

10:57 - Business and Tax Reform Focus

12:13 - Border Security & Immigration Reform

13:26 - Encouragement to Stay Vigilant

15:20 - Surprising Democrat Reactions to Border Security

17:56 - Addressing Impeachment Talk

19:23 - A Message of Hope for Texans

In this episode of The Crude Truth, Rey Treviño welcomes Vasili Borissov, founder of Cool Edge Bits, for a deep dive into innovation in the oil and gas industry.

Rey and Vasili connect over their shared backgrounds in family-run businesses before Vasili dives into his personal journey—from competitive sports to carrying on his father’s legacy in drill bit engineering.

Vasili gives a hands-on show-and-tell of the revolutionary Cool Edge Bits—designed to make drilling faster, more efficient, and cost-effective. He shares how industry challenges inspired his father’s entrepreneurial spark and how they’re now shaking up the market with advanced bit technology.

The two also explore:

The fascinating history of drill bits

The science and strategy behind Cool Edge's designs

Team dynamics, market challenges, and tariff talk

Vasili’s views on the Ukraine–Russia conflict and how global politics affect energy

BONUS: Catch Rey on Vasili’s show : https://www.youtube.com/watch?v=0sm0b2QV--I

Learn more at: www.cooledgebits.com

Highlights of the Podcast

0:00 - Rey Trevino III teaser of The Crude Truth Show

0:15 - Intro Innovation in the Oil and Gas Industry with Vasili Borissov Cool Edge Bits

2:50 - Rey talks the similarities he shares with Vasili as working in family business and shares about being a guest on Vasili's show, watch https://www.youtube.com/watch?v=0sm0b2QV--I

3:30 - Vasili shares his life story

5:41 - Cool Edge Bits in oil and gas faster and efficient drilling in the wells

6:31 - History of the Drill Bits

7:01 - Vasili's family expertise on drill bits and competitive nature in sports

10:11 - Vasili shows the Cool Edge Bits in the studio for show and tell style of the bit and talks about the efficiency of the bit

 12:40 - Vasili shares problems that occur in the industry that inspired his dad to fueled his entrepreneurial spirit

14:30 - The technicalities of the Cool Edge Bits business bringing innovation to the drilling operations 

18:20 - Website mention https://www.cooledgebits.com/about-us/

18:30 - Team work philosophy and the market, tariffs, investors

21:00 - Let's take a look back at the history 

23:41 - Thoughts on Ukraine and Russia

31:00 - AI and the technology matters to Cool Edge Bits

Can school choice transform Texas education? Is the $24B surplus a warning sign? What if veterans could practice medicine the day they return home?

In this episode of The Crude Truth, host Rey Treviño III sits down with Genevieve Collins, Director of Americans for Prosperity – Texas, for a bold conversation on the policies driving change across the Lone Star State.

From passing the largest school choice program in American history to delivering $18 billion in property tax relief, Genevieve details how Texans are taking control of their future. She shares why giving families power over education dollars is a game-changer, explains the urgent need for tax reform, and breaks down a groundbreaking healthcare bill that finally allows military doctors to serve civilians.

A seventh-generation Texan, Genevieve brings fire, facts, and a forward-thinking vision to every issue, making it clear why Texas isn’t just leading the nation, it’s setting the pace for it.

Tune in to hear how real policy is being made, how grassroots action drives legislative wins, and why everything really is bigger in Texas.

Congratulations on your new member due on the July 4th holiday! What a birthday celebration! 

Thank you again for your leadership in promoting freedom in Texas and supporting the freedom movement, where everyone can get involved. This is critical for our future as Texans. I look forward to future interviews with you and helping to share your significant updates with our listeners. - Rey. 

Check out the Freedom is Bigger in Texas website here:https://www.freedomisbigger.com/

Highlights of the Podcast

00:01 - Introduction

02:00 - Personal Update

03:30 - School Choice Victory

07:30 - Impact on Education System

10:00 - Legislative Momentum

14:30 - 2023 Legislative Successes

17:00 - 2025 Legislative Focus

22:00 - Hot Take on Surplus

24:25 - Healthcare Reform: Veterans

26:50 - National Focus

29:54 - The Texas Mindset

32:15 - Get Involved

Please reach out to Genevieve Collins on LinkedIn https://www.linkedin.com/in/genevieve-collins-mba-7b8084b/

Full Transcript can be found at the Crude Truth Site Here - https://thecrudetruth.com/

What happens when surface rights clash with mineral rights? Could Texas lead the nation in rare earth mineral production? And how do you plan for a state’s needs 200 years ahead?

In this episode of The Crude Truth, host Rey Treviño III sits down with Dr. Dawn Buckingham, Commissioner of the Texas General Land Office, for a deep dive into the future of Texas.

Rey and Dawn discuss the Land Office’s critical role in state administration, the growing water crisis in West Texas, and the controversial proposal to repurpose produced water. The Land Commission has been a crucial part of the state of Texas since 1836. Not only protecting our great history, but also that many people do not understand that the Land Office is responsible for the Texas coastline and storm damage like Hurricane Harvey, and even the shipping channel to keep the energy exports moving. 

The structure of the Land Office is a huge benefit in that it owns the oil and gas instead of the federal government, as in other states. That revenue is used in Texas to enhance education and improve Texans' lives.

One fun thing Dawn gets to do is claim islands in the Gulf of America from Cartels and make Texas bigger and safer. That directly aligns with her "just fix it now" mindset.

The water produced by oil and gas can either be treated, put back into the ground, or shipped off after being separated from the oil. Dr. Buckingham makes the vital point that water may become a commodity and even more valuable than oil. This is huge, and the positive work for Texas to protect water and the environment is critical for future Texans.

Another huge nugget is the critical or rare earth minerals, and her attitude of protecting Texas. We have large essential minerals of the state, and they are looking at how to get those to market. It is not the minerals; it is the processing. Over 90% of global processing for critical minerals is in China, and she was not relinquishing control to China. They have taken steps to move this forward and keep China at bay.

About Dr. Dawn Buckingham: Dawn is an American physician and politician who has served as the Land Commissioner of Texas since 2023. She was elected in November 2022 and sworn in on January 10, 2023. A member of the Republican Party, she served as a state Senator from 2017 to 2023

Don’t miss this eye-opening conversation about land, water, energy, and the bold vision shaping Texas's future.

Thank you, Dr. Buckingham, for stopping by the Crude Truth podcast, and hope we can have a follow-up interview. It was fun, and what a job you are doing! - Rey.

Highlights of the Podcast

00:01 – Introduction & Texas Energy Legacy

03:00 – Overview of the General Land Office

06:00 – The Alamo Revitalization Project

08:15 – Coastal Spine Project with Army Corps of Engineers

10:20 – Produced Water & Future of Texas Water Supply

13:59 – Public-Private Partnerships & Water Innovation

17:00 – Aquifer Recharge & Long-Term Water Storage

20:00 – Federal Pushback & Oil and Gas Advocacy

22:00 – Rare Earth Minerals & Texas-China Strategy

24:55 – Reviving American Manufacturing & Economic Independence

28:00 – Carbon Sequestration & Texas Leadership

30:00 – Final Thoughts: Defending Texas Values

#TexasLandOffice #WaterCrisis #RareEarthMinerals #WestTexas #OilAndGas #ProducedWater #TexasPolitics #EnergyFuture #ReyTrevino #DrDawnBuckingham

In this episode of The Crude Truth, Rey Treviño sits down with immigration attorney and social media voice Kathleen Martinez to talk about what’s really happening with immigration in the U.S. Child and human trafficking is a horrific problem, and this has only been exemplified by the Biden Administration, funded by corruption in USAID to NGOs and the border invasion. This is a giant story you won’t hear in the mainstream media, but we will tackle it here on The Crude Truth.

One of the most significant parts of the story is the term undocumented vs illegal. I did not even think about how this came about or its implications. An undocumented person can be a person who entered the country legally, but their student or work visa ran out. If you entered over the border without a legal visa, you have committed a crime and are an illegal alien. It seems that the Democrats were trying to lump both illegal and undocumented into the same category to gain new voters.

We are looking forward to the upcoming Supreme Court case around birthright citizenship for illegal aliens. This will have a huge impact, and will help close the border.

• The difference between being undocumented and coming here illegally
• Why it’s so difficult to immigrate the “right” way
• The human side of the immigration debate that often gets lost in politics

Kathleen shares what she sees every day as a lawyer stories of families trying to stay together, people just wanting to work, and a system that often feels impossible to navigate.

Whether you’re familiar with immigration policy or just curious, this episode offers an honest look at the challenges real people are facing.

In this dynamic episode of The Crude Truth, host Rey Treviño III interviews two outstanding West Texas marketing professionals, Jessica Rule, President, and Maddie Walker of SHK Advertising to explore how authentic, data-driven advertising is reshaping how oil and gas companies connect with customers. The Oil and Gas industry does not always understand the best way to market its services. You have to be intentional, memorable, consistent, and have brand recognition. The next sale could be your biggest; without great marketing, it could go to your competition.

Jessica and Maddie share how SHK Advertising helps West Texas businesses stand out through smart branding, SEO, and digital strategy, all built on a deep understanding of the oil and gas industry. Consistency does not mean doing the same thing if it is not working, but regular, great messaging to new prospective customers. The oil field has changed, and your marketing can no longer rely on word of mouth. Billboards even have to be created within a brand-specific messaging scheme.

Whether you're a startup or a seasoned operator, this episode is packed with real talk, smart strategy, and plenty of West Texas pride.

Thank you, Jessica and Maddie, for stopping by The Crude Truth podcast. It was fantastic, and you're making a difference in West Texas! - Rey

Connect with Jessica on her LinkedIn here: https://www.linkedin.com/in/jessicarule/

Connect with Madeline Walker here: https://www.linkedin.com/in/madeline-walker-21345898/

Their website: https://makeyourcompetitorsjealous.com/

In this episode of The Crude Truth, host Rey Treviño III sits down for an insightful interview with economic genius Dr. Ed Ireland and Sarah Falen Tate. Together, they break down the major shifts in America’s economy, energy policy, and agriculture. We are seeing the trade deals moving forward, and the stock market is reacting positively. President Trump has huge trade wins with Saudi Arabia and is off to other Middle Eastern countries for more trade talks. The stabilization in Syria is enormous, which will play a role in the global stabilization of trade.

There is a major misunderstanding of the tariffs' impact. Are they good, bad, or who are they impacting?

• What does the end of 50 years of NEPA regulations mean? Advising the President as a job description does not mean writing horrible regulations.
• How are tariffs impacting U.S. commodities and ranchers?
• Is deregulation helping or hurting the energy sector?
• Who really owns underground CO₂ storage rights?
• Why is now a turning point for oil, gas, and agriculture?

All of my guests' points are critical to the entire United States agriculture and oil markets. Not only is agriculture one of the biggest users of diesel and fertilizer made from natural gas, but it is also becoming more available in international trade deals. Things are changing in the world, and the United States' oil, gas, and agriculture markets are at the forefront of these critical changes.

Whether you're in oil & gas, farming, or just trying to understand what’s really going on with the economy this episode delivers real talk with real experts.

Don't miss the insights from two industry leaders helping shape the future of American energy.

A special thank you to Sarah and Ed for stopping by my podcast. I learned a lot and had an absolute blast- Rey.

Highlights of the Podcast

00:00 - Opening Remarks & Guest Introductions

02:25 - Sarah Tate’s Update

05:30 - Economic Shifts and Energy Realignment

08:00 - Dismantling the CEQ’s Regulatory Authority

12:49 - Impacts of Deregulation

15:34 - Tariffs and Agricultural Concerns

21:19 - Global Tariff Strategy & Economic Power

26:08 - Carbon Storage & Land Rights in Wyoming

32:53 - Federal Mineral Ownership and Policy Shifts

36:47 - Final Thoughts from Dr. Ireland

39:35 - Final Thoughts from Sarah Tate

42:17 - Closing Remarks & Appreciation

From Texas Land Commissioner to Political Powerhouse... and always America First!

In this episode of The Crude Truth, Rey "RT" Treviño III sits down with former Texas Land Commissioner and entrepreneur George P. Bush to unpack Trump’s first 100 days and what they really mean for the future of America.

George doesn’t hold back diving into the real cost of federal overreach, the importance of energy independence, and how Texas is leading the charge. But perhaps most critically, he talks about just how BIG of a threat China really is.

If you care about America's economic future, energy policy, and geopolitical power plays you do not want to miss this.

Watch for George's bold insights on restoring trust in government, standing firm against foreign adversaries, and why the time for a new American strategy is right now.

Highlights of the Podcast

00:01 - Introduction

02:42 - Personal Catch-up with George P. Bush

07:25 - Federal PAC & Restore Trust

10:38 - Energy Policy & Trump’s Impact

13:45 - Tariffs, Trade, and China Policy

15:50 - Intellectual Property & National Security

19:15 - Texas Economy and Legislative Action on China

21:20 - Call for a “Manhattan Project” Approach to China

25:12 - What Texas Needs from Washington

#AmericaFirst #EnergyIndependence #NationalSecurity