The Crude Truth

It's an exciting time to be in the energy industry. There is new and exciting changes happening with IBM with Artificial Intelligence and IBM's Caroline Roche shares the mature perspective of AI. 

Caroline leads the energy IBM Artificial Intelligence. 

In this episode of The Crude Truth, Rey Treviño III sits down with Caroline Roche, IBM’s Global Communications Lead for the Energy Industry, to explore how AI, automation, and hybrid cloud are transforming the future of energy. 

Caroline shares her powerful perspective on bridging technology and energy, from solving global infrastructure challenges to harnessing AI for smarter, more resilient operations. Caroline is an energy Industry leader, AI champion, and industry trailblazer!

Discover how IBM is connecting data, driving efficiency, and empowering the next generation of energy solutions.

Tune in for insights on innovation, collaboration, and why there’s never been a more exciting time to work at the intersection of tech and energy.

Highlights of the Podcast

00:01 - Tease for episode

00:20 - The Crude Truth Introduction

01:06 - Sponsors

02:10 - Rey introduces Caroline

03:15 - Meet Caroline Roche – IBM’s Energy Industry Leader Global Communications Lead in the United States, she joined IBM 15 years ago

03:49- IBM started AI with Watson in the 1960's. Named after IBM’s founder Thomas J. Watson, it is, essentially, a technology that combines artificial intelligence and sophisticated analytics to provide a supercomputer.

04:56 - AI at IBM: From Watson to Quantum Computing

07:45 - Energy Growth & The Hybrid Future

10:28 - Purpose-Built AI & Energy Efficiency

13:06 - AI Augmenting Human Decisions

16:38 - Building a Resilient Energy Infrastructure, What is a Prosumer? A producer and consumers of energy

19:30 - The Convergence of Energy & Resource Companies

22:09 - The Next 15 Years of AI & Energy Innovation

26:01 - Reducing Human Error with AI & Prompt Engineering

28:31 - Favorite Books & Podcasts

31:47 - AI’s Environmental Impact: The Positives & Challenges

34:23 - How to Access IBM’s Research & Insights

35:19 - Final Thoughts: AI Powering Progress

#AIinEnergy #TheCrudeTruthPodcast #EnergyInnovation

In this episode of The Crude Truth, Former Olympic gymnast turned angel investor Lisa Carmen Wang shares her powerful journey from chasing perfection to embracing worthiness. In this episode, she breaks down how the "good girl brainwashing" held her back, and how reclaiming her confidence led to success in business, investing, and life. Tune in to hear Lisa’s insights on wealth, empowerment, and the mindset shifts that help women rise.

Highlights of the Podcast

01:32 - Introduction

03:56 - The Origin of the Bad Bitch Empire

05:10 - Reclaiming the Term “Bad Bitch”

08:29 - Financial Empowerment and Gender Disparities

09:49 - Challenging Double Standards in Wealth and Ambition

12:40 - The Importance of Legacy for Women

18:42 - Origin of The Bad Bitch Business Bible

21:27 - Expanding the Mastermind & Feminine Power

25:17 - Financial Power & New Paradigm

28:51 - How to Connect with Lisa & the Empire

In this episode of The Crude Truth, Rey "RT" Trevino III and Teresa Lusk discuss the challenges posed by government overreach, focusing on the erosion of job opportunities, the economy, and family values. They explore how political agendas and executive orders can unsettle communities, as well as the need for responsible leadership to counter the chaos. Teresa also shares insights from her Teresa Lusk Show, offering candid conversations with community leaders and elected officials on today’s most pressing issues, all while promoting respectful dialogue and thoughtful solutions.

Highlights of the Podcast

00:01 - Introduction

03:14 - Guest Introduction – Teresa Lusk

04:20 - From Politics to Ministry

06:52 - Media Narratives and Latino Voters

08:45 - Breaking Media Conditioning

10:50 - Challenging Party Loyalty & the Immigration Debate

13:45 - The Immigration Soft Spot

17:36 - Invasion and the Voting Block

19:57 - Latino Families and Kamala Harris

22:03 - Respect and Political Discourse

24:17 - Trump's Legacy and Minority Support

26:51 - Challenges of Voting for Trump as a Latino

30:59 - Importance of Family Unity

32:08 - Climate Change, Job Losses, and Family Values

34:50 - Leadership and Executive Orders

36:53 - Teresa Lusk Show Promotion

In this episode of The Crude Truth, Rey "RT" Treviño III sits down with Rachel Weaver, founder and CEO of Amplify and Impact Global, to discuss the power of personal and company branding, investor relations, and the psychology behind visibility and trust. Rachel shares insights from her journey from broadcast journalism to global PR, emphasizing the importance of omnipresence, storytelling, and adding value to your audience. Whether you're an entrepreneur, investor, or business leader, this episode highlights how amplifying your message with authenticity can lead to lasting impact.

Highlights of the Podcast

00:01 – Introduction 

02:30 – Meet Rachel Weaver

04:50 – Building Brands with Purpose

07:59 – Presence Matters

09:59 – Psychology Behind Investment Decisions

11:32 – Know and Serve Your Audience

14:25 – Amplifying Good in Oil & Gas

17:03 – Rachel’s Career Journey

20:53 – Integrity in Branding & Media

24:26 – What Amplify and Impact Does

30:08 – Bragging vs. Storytelling

33:35 – Power of Story in Investment

34:45 – Ideal Clients & Crisis Management

39:25 – Contact Info

In this episode of The Crude Truth, host Rey Treviño is joined by guests Blair Bravo and Sam McCathren to discuss Austin's booming real estate market and the power of mentorship. Sam shares valuable insights into navigating a competitive market, the importance of learning from trusted mentors, and the impact of community-driven efforts in real estate. This conversation highlights how success in the industry goes hand in hand with fostering meaningful connections and contributing to the local community.

Highlights of the Podcast

00:01 – Introduction to Texas Real Estate in 2025

01:35 – Rey and Blair's Discussion on 2025 and Texas Economy

03:28 – Introducing Sam McCathren: Real Estate Expert

04:06 – Sam McCathren's Story: From Running to Real Estate

07:42 – Community and Real Estate Through Fitness

13:53 – Market Update: Inventory & Trends

16:30 – Investors & First-Time Buyers

18:03 – Austin Market Rebounds

21:00 – Starting in a Down Market

25:03 – Mentorship Mindset: Stay Level

27:37 – Raising Through Community Events

32:20 – Austin’s Unique Culture of Support

32:44 – Final Words: “It Takes a Community”

In this episode of The Crude Truth, Trey Cortez and Rey Treviño cover a diverse range of topics, from the smoothness of TX Whiskey and the unique qualities of Texas bourbon to insights on geology, oil production, and the challenges facing the oil and gas industry. They discuss the complexities of the Strong Formation and Burnett's seismic survey efforts, as well as the importance of stable cash flow for long-term success. The episode also features a preview of a networking event at TX Whiskey Ranch, country music artist Wesley Hanna’s journey in both the oil field and music, and a mentorship program to connect students with industry professionals.

Highlights of the Podcast

00:01 - Introduction

02:22 - Meet Trey Cortez

03:33 - Whiskey Talk

07:17 - Whiskey Making

08:33 - The Strong Formation

10:03 - Geophysical Work at Burnett

12:55 - Well Performance in the Strong Formation

16:56 - Longevity of Burnett’s Operations

17:48 - Carbonate Fields and Production Techniques

20:35 - TX Whiskey Tasting

22:01 - Networking Event Details

23:51 - Sponsorship Success

28:09 - Icebreaker Event

32:01 - Wes Hanna’s Music Career

34:26 - Oil Field Experience

36:37 - Music at the Event

41:44 - Cash Flow vs. Private Equity

47:47 - Mentorship Program for Students

49:07 - Oil and Gas Talent Shortage

51:02 - Cast-Strength Whiskey

56:34 - Texas Whiskey’s Unique Characteristics

In this Fireside Chat: American Energy Leadership: Investing in The Future of Oil and Gas, Lisa Carmen Wang speaks with Rey "R.T." Treviño III about the current landscape of U.S. energy, investment opportunities, and technological advancements shaping the industry. Treviño highlights the U.S.'s dominant role in global oil production, strategies for mitigating risk in oil and gas investments, and the long-term benefits of investing in legacy assets. He also discusses the role of AI in drilling advancements, the growing energy demand from data centers, and the impact of pro-energy policies on the industry's future.

Highlights of the Podcast

00:16 – Introduction

01:17 – Current U.S. Energy Landscape

02:23 – U.S. Leadership in Oil Production

03:22 – Mitigating Risk in Oil & Gas Investments

05:01 – Investment Returns & Tax Benefits

06:00 – Investor Participation & LP Benefits

07:13 – Long-Term Strategies for Oil & Gas Investments

08:31 – Oil & Gas Role in a Diversified Portfolio

10:04 – Advances in Drilling & AI Integration

11:44 – Maintaining U.S. Energy Leadership

13:43 – Final Thoughts & Actionable Insights

At the NAPE Expo 2025, The Crude Truth welcomes geologist Dr. Molly Turko, who shares her insights on structural geology, oil exploration, and new imaging technologies. She discusses the industry's shift back to conventional exploration and the role of innovative tools in optimizing reservoir productivity. Dr. Turko also highlights the importance of teamwork in the energy sector and how collaboration between geologists, engineers, and data analysts is shaping the future of oil and gas exploration. Tune in for an engaging conversation on the industry's evolving landscape!

Highlights of the Podcast

00:01 – Introduction

01:25 – Dr. Turko’s First NAPE Experience

02:44 – Panel Discussion on New Technology

04:59 – Dr. Turko’s Social Media Segments

06:03 – Geology of Texas & Oklahoma

08:31 – Geologists’ Fascination with Rock Formations

09:11 – Outlook on Oil & Gas Industry in 2025

11:50 – What Makes a Good Oil Prospect?

13:11 – How to Connect with Dr. Turko

At NAPE Expo 2025, The Crude Truth welcomes Rachel Collins CEO of W Energy, to discuss the evolution of energy software and the company's expansion into upstream operations. With a strong midstream foundation, W Energy has invested millions into modernizing its solutions, integrating accounting, production, land, and field services into its innovative Stream Plus platform. Collins highlights the importance of intuitive, efficient, and cost-effective software, ensuring that operators, large and small, can streamline their workflows. She also shares insights on W Energy’s growth strategy and its dedication to driving innovation in the industry.

Highlights of the Podcast

00:01 - Introduction

01:28 - Guest Introduction: Rachel Collins (W Energy)

02:09 - Expanding from Midstream to Upstream

05:37 - Solving Data Challenges in Oil & Gas

10:29 - Shift to Private Cloud for Efficiency & Cost Savings

12:42 - Complexity of Upstream Operations

14:35 - Importance of Speed & Compliance in Accounting

17:54 - Future Growth & Industry Impact

At Nape Expo 2025, The Crude Truth welcomes Nikki Morris, head of the TCU Energy Department, and Valeria Rodriguez, a driven soon-to-be graduate. They discuss the evolving energy landscape, the importance of hands-on learning through internships and field visits, and the impact of TCU’s energy programs in shaping future industry leaders. From oil and gas to renewables and energy finance, this insightful conversation highlights the growing opportunities in the sector and the power of mentorship and networking.

Highlights of the Podcast

00:01 – Introduction

01:31 – Meet Nikki & Valeria

02:26 – Nikki’s Role at TCU Energy Institute

03:37 – Energy Industry’s Evolving Challenges

04:48 – Valeria’s Journey: Internships & Career Growth

06:21 – Mentorship & Networking at TCU

07:31 – Experiential Learning at TCU

08:44 – Field Trips & Energy Site Visits

12:02 – Midland Energy Discussions

13:17 – Why Join the TCU Energy Club?

15:32 – Advice for Future Energy Students