Author, coach, leader and seasoned entrepreneur, Louise Nicolson takes us on a journey through her book The Entrepreneurial Myth.

Louise defines the “Entrepreneurial Myth” as the exaggerated, idealised misrepresentation of a business creator to promote widely - but false - beliefs about enterprise, to the detriment of the individual, their business and the community.

We are taken back to the ancient origins of entrepreneurship, picking up on psychology, sociology, economics, history and geography to where we are today. We are challenged to take another look at what entrepreneurship is today and what it could be with some courageous reflection.

Louise offers an alternative perspective, presenting us with her 'Real Business Manifesto'. She also offers an invitation to speak, reflect, connect, learn and persist in a movement to preserve the best of real entrepreneurial business.

Thanks for listening to The Crux Cast.

Contacts / links:

Louise Nicolson

Website: www.louisenicolson.com

Email: [email protected]

LinkedIn: Louise Nicolson

Twitter: @thousandthword

Buy Louise’s book: The Entrepreneurial Myth

The Crux Crew

Website: www.consultcrux.com

LinkedIn: Eric Doyle

LinkedIn: Crux

LinkedIn: Crux Cast

Twitter: @eric_crux

What if companies existed to enhance the lives of the people who worked there, their suppliers and the community around them? We talk to Dr Simon Biltcliffe, owner of Webmart, on what he calls 'The New Capitalist Revolution' - How to run a business that benefits all.

What if the goals and objectives of the company were not to make a handful of shareholders incredibly rich but to create something truly special? Where people felt secure and valued. Where the people that make 'the company' are really the most important. Where profits were divided - some to the bank to protect the company and the rest shared amongst of the people who created the profit in the first place.

Perhaps we are programmed that businesses have to be about creating value for shareholders and nothing else. Perhaps we are so used to seeing businesses run at the expense of care, true care for people. Which is ironic as the people that do the work create all the value and are all too often forgotten when it comes time for directors bonuses, shareholders dividends and exit strategies.

What if the thinking was reversed, that wouldn't work would it? Surely not.........think again.

Simon Biltcliffe has built a successful business based on the reverse, and it works. Built on the fabric of his lifelong interest in colliding two economic bedrocks - Marxism and Capitalism. Capitalism to create wealth and Marxism to share it. Now he has decided to put pen to paper and give us the formula.

"Business has too important a role in creating a society we all want to live in, to ignore it and carry on current, capitalist 'business as usual' with all its stress, pollution, zero-hours misery and inequality is to accept it has to be thus. Most people don't realise that you don't have to change your very being to run a business - you can be yourself, keep your soul and ethics WHIST doing well for yourself, your family, staff and, crucially, wider society".

We first chatted to Simon Biltcliffe when the first lockdown hit, it was an experiment that turned into a podcast passion. So you will hear us say “I can’t be worse than the last one”…we hope not!

Thanks for listening to The Crux Cast.

Contacts / links:

Simon Biltcliffe at Webmart

Website: www.webmartuk.com

Facebook: @Webmartuk

Instagram: @WEBMART

LinkedIn: Simon Biltcliffe

LinkedIn: Webmart

Twitter: @WEBMART

YouTube: WebmartUK

The Crux Crew

Website: www.consultcrux.com

LinkedIn: Eric Doyle

LinkedIn: Crux

LinkedIn: Crux Cast

Twitter: @eric_crux