Mindset Matters Part 1: The Fear of Selling (And How to Make It Disappear)
In this episode, we dive into one of the most common (and least talked-about) challenges we see Fractional CTOs facing: the fear of selling. It’s something that can quietly slow your growth, hold back your impact, and make business development feel like a chore instead of a skill you can master.
Why selling triggers discomfort for so many technical leadersHow impostor syndrome sneaks into the sales processThe reframe that turns selling into an act of servicePractical ways to have authentic sales conversations without feeling “salesy”The mindset shifts we’ve used ourselves—and taught in the CTOX Accelerator—to dissolve fear and lead with confidenceIf you’ve ever hesitated to share your value, delayed following up with a prospect, or avoided sales calls entirely, we’ll help you move from hesitation to clarity and conviction.
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