The Cultural Marketer

This is the first of our interview series where we chat with individuals who have work and/or lived abroad. They’ll share their insights on how’s it like to work and live in their respective cities. Our first guest is Susana Zhao, who shares her experience working in Shanghai.

What can Japanese dine-in experiences, an iconic Swedish store design, and China’s ultra convenient same hour delivery services shape physical shopping experiences of tomorrow?

“Insanity is doing the same thing, over and over again, but expecting different results.” - Albert Einstein. Is this how you are treating your marketing strategy? We share 3 examples how “tried and true” marketing methods shouldn’t always be followed, especially when evaluating new markets, consumers, and social platforms.

The Concert at 4AM campaign connects emotionally with moms of newborns, and creatively shines a spotlight on a mother’s love for their child to celebrate Mother’s Day.

We discuss 2 consumer trends and 1 case study to illustrate why being more ‘human’ with our marketing is now more important than ever to keep your marketing efforts relevant in these unique times.

China was the first to experience the economic impact of the global pandemic - what lessons can we learn from how it's retail sector reacted? In this week's podcast we discuss the steps China's retail sector took to keep business alive immediately and now as the country is slowly restarting business activity. We provide insight into how you can apply these lessons to help your business thrive post covid.

What is WeChat and why is it such a powerful app? We discuss how WeChat has expertly consolidated life's daily conveniences into the app to achieve such a high market adoption rate in China, user demographics and behavior, and outline a day in the life of a WeChat user to help you make sense of the astounding success of WeChat.

We discuss how WeChat Work's bundle of services significantly streamlines business operations, especially for companies with multiple branches and regions.

We also share a 3-minute guide to get your business setup on the app.

For businesses that operate in China, have revenues from China, or have Chinese clients around the world who are WeChat users, WeChat Work has emerged during this global pandemic to be the solution to keeping management, staff, partners and clients connected while working remotely.

Learn how WeChat built a massive user base of over 1 billion users through using a consolidation strategy. 30% of all internet time in China is spent on WeChat. Find out why in today’s episode.

Show Notes:

0:00 - WeChat Usage Statistics

2:10 - WeChat key functions for personal use

4:48 - Using WeChat for work

5:42 - WeChat Work app changing business on the go