This week Terry shares part 2 of his message about the important of a right perspective that

leads to establishing practices that create raving fans among your team members, which is the

key to strengthening your organizational culture. As a leader, this should be a top priority

because a healthy culture is the secret sauce to having a business that rises above the rest and

has a positive impact on the communities you serve.

In this episode you’ll learn how to make each team player more invested in being part of your

organization and have a “purpose beyond profit” mentality. This mindset makes all the

difference when it comes to cultivating stronger unity and fulfilling your long-term vision. And

Terry has some practical ideas to share regarding ways to invest in your people and let them

know how valuable they are to you as a leader and the organization overall.

Take notes so you’ll be equipped to start implementing the new ideas you gain immediately.

Because execution – not just information – brings changes that create raving team members,

and that leads to raving fans of your organization.

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building

a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com

to order it today and to get more free content from Terry.

The key to cultivating a thriving culture that grows a bigger, better organization is confident

leadership with the right perspective. But what exactly is a “right perspective”? In this episode,

Terry reveals the answers to that question.

You’ll hear all about how to break free of the status quo so you can really see the possibilities

that your vision and mission can achieve. You’ll discover why having a purpose that goes

beyond making a profit means the difference between adequate performance and true

greatness. And you’ll gain insights about the amazing potential that’s tapped when you invest in

people before profit.

Take notes so you won’t miss the practical steps Terry shares. You’ll want to start implementing

them now, because execution – not just information – brings changes that create raving team

members, and that leads to raving fans of your organization.

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building

a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com

to order it today and to get more free content from Terry.

Have you heard the story about the woman with 100 raccoons in her yard? It’s a true story, and

it can help you discover how to detox your organizational culture…or keep it from becoming

toxic in the first place.

In this week’s episode, Terry reveals common pitfalls that often hinder the growth and

improvements leaders want to achieve. He also shares practical antidotes that can get you back

on track with moving your team in the right direction, refreshing the mission, vision, and core

values that can make your organization better than the competition. And yes, those issues you

need to confront are similar to a bunch of pesky, destructive raccoons. Listen in to find out

how.

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building

a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com

to order it today and to get more free content from Terry. You can also get more details about

Ripple Effect 2025 and make plans to attend the best leadership conference you can’t afford to

miss!

This week Terry interviews an intriguing young man who has made his mark in an impressive

way in the business world. Meet Chance Summers, a serial entrepreneur who founded 1689

Cigars, among other businesses, and had the privilege of presenting President Trump’s

Inauguration Cigar.

While his beginnings were not promising – broken home with low income, no healthy father

figure, relatives with ties to the mafia, and more – he shares how he eventually discovered his

God-given potential and came to chart a path of success that has enriched many people’s lives,

both within his organization and outside of it. He talks about life lessons that led him to

cultivate a team that is driven by vision and mission to make the world a better place and gives

practical advice to help other leaders do the same. His story is a powerful and inspiring journey

that will help anyone with a challenging past realize that the disadvantages you’ve experienced

don’t have to be excuses that hold you back from the destiny you were born to live!

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building

a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com

to order it today and to get more free content from Terry. You can also get more details about

Ripple Effect 2025 and make plans to attend the best leadership conference you can’t afford to

miss!

n this thought-provoking episode of the Culture-Neer Podcast, host Terry Gwaltney invites listeners to explore the Life 360 Plan—a wholistic framework for achieving balance and intentionality across all aspects of life. From family and faith to fitness, finances, and fun, Terry breaks down how assessing and prioritizing these seven key areas can help you build a legacy of significance rather than just success.

Learn how to craft a personal vision for your life, create actionable plans, and avoid the drift that often leads to regret. Terry challenges listeners with powerful exercises like writing their own eulogy to clarify their values and set meaningful priorities.

For more insights and resources, visit TerryGwaltney.com, where you can access articles, updates, and Terry’s latest book, Culture-Neer.

Also, don’t miss the opportunity to experience transformative growth at the Ripple Effect Experience on February 22nd at Mountain Dew Park in Marion, Illinois. With the theme Building a Business Beyond Profit, this conference will equip you with tools to align personal and professional fulfillment. Learn more and secure your spot at RippleEffectExperience.com.

Join us for actionable strategies to align your life and legacy—because no one drifts to success.

In this episode, Terry helps you answer the question: How do I build a culture that the type of people I want to select are looking for? It’s critical for you to get this because it’s the key to attracting the talent you need so you can cultivate the extraordinary organization you’re aspiring to achieve.

As you listen, you’ll discover…

• the impact of giving your team members a sense of purpose that’s based on your vision and mission statements,

• the importance of being a leader they want to follow,

• how you can see the untapped potential in each person you’re leading,

• and what your culture must offer to attract a team that will grow with you and go the distance.

Get ready to jot down some practical tips you need to take your thinking to the next level. Because once you make this shift in your mindset, you’ll be equipped to tackle your New Year’s resolutions about becoming a better, more effective leader with a stronger organization than you’ve ever realized!

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com to order it today and to get more free content from Terry. You can also get more details about Ripple Effect 2025 and make plans to attend the best leadership conference you can’t afford to miss!

This week Terry shares more practical insights about how you can select the right people for

your team. His experiences have helped him discover the best and the worst approaches, and

he wants to help you succeed in choosing extraordinary people who can help you build an

extraordinary organization.

You’ll learn how to decide what time, money and other resources you need to invest in the

people decisions you must make. Terry also explains why the new battle ground for

organizations that are going to be the most successful is all about recruiting the right members

for your team and how to cast your vision so you attract those people. He gives practical tips to

help you post job descriptions that effectively reach the best candidates for the positions you’re

offering and how to develop the best interview process so you can successfully recognize who

they are. This information can truly help you fulfill your vision and then some!

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building

a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com

to order it today and to get more free content from Terry. You can also get more details about

Ripple Effect 2025 at www.rippleeffectexperience.com and make plans

Are you hiring people to fill open positions as quickly as possible so you won’t have a crisis on

your hands? Is a short-term turnover rate an ongoing frustration for you? Do your team

members appear to be enthusiastic about coming to work? Are your customer reviews

proclaiming the vision and values you have for your organization?

As a leader, you’ve likely experienced at least one, if not all, of these issues. They are common

situations for both for-profit and not-for-profit organizations. But they don’t have to be the

status quo for your future. You can learn how to select – not hire – team players who want to

be on your team and who line up with your vision, mission, and core values.

In this week’s episode, Terry will teach you how to do it…or how to get you started. (There’s

probably a part 2 in the works because there’s so much to say about this topic!) Make sure

you’re ready to take some notes so you can use the wisdom he shares to begin selecting people

who will be successful additions to your organization and who help take you to the next level!

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building

a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com

to order it today and to get more free content from Terry. You can also get more details about

Ripple Effect 2025 and make plans to attend the best leadership conference you can’t afford to

miss! Find out more at www.rippleeffectexperience.com

Meet Matt Tressider, Terry’s guest for this week’s episode. Matt is a native of New Zealand who

now lives in Dallas, Texas, where he cofounded LEADR, a digital workspace company that builds

effective leaders and healthy teams. As the CEO, he has inspiring stories to share based on his

personal experience about key qualities of healthy leaders that equip them to build healthy

teams, and consequently, better organizations.

In their conversation, you’ll hear about Matt’s journey that led him to start LEADR, life-changing

moments that helped him become more self-aware and find the courage to face his

deficiencies, and the passion that has helped him discover his purpose. You will gain insights

about the value of processing issues with your team, rather than simply problem-solving, as

well as the importance of having people around you who won’t just defer to your title but will

work with you to achieve better results in your day-to-day business practices.

If you’re truly ready to take your leadership to the next level, then this episode will give you

powerful, practical steps you can begin taking today to get there. And if you haven’t done it

already, be sure to check out Terry’s latest book, CULTURE-NEER: Building a Team That Beats

the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com to order it today and

to get more free content from Terry.

In this episode of the Culture Podcast, host Terry Gwaltney dives into the transformative power of servant leadership. Learn six essential habits that can shift your leadership approach, drive team engagement, and build a culture where employees feel valued. Discover why true leaders serve, empathize, and inspire positive change within their organizations. Whether you’re leading a small nonprofit or a large corporation, these principles will empower you to create an environment where employees thrive, customers feel valued, and success is sustainable. Don’t miss this guide to building a legacy of generosity and impact!

Topics Covered:

• Defining servant leadership and its impact
• Six key habits for effective leadership
• Practical steps to improve your organizational culture
• Creating a legacy of empathy and generosity
• Leveraging influence for the greater good

Subscribe for more insights on leadership and culture! And visit https://terrygwaltney.com to fill out our cultural assessment and find out how you can improve your organization TODAY!