In this weeks episode we chat all things social media and social media influencers with Dr Kevina Cody.
Dr Kevina Cody, Lecturer in Consumer Culture at Technological University Dublin. Her main area of interest is the interaction between consumption, the marketplace, brands, advertising and our everyday lives, identities & relationships. 'Why do we buy what we buy and how can we make sense of the place consumption has in our society" is the focus of the modules Kevina teaches and the research projects she pursues.
We chat about how wellness has become a billion dollar industry and the rise of social media influencers who are looking to capitalise on this. Kevina offers tips and advice about how we can navigate this industry in a safer manner.
We hope you enjoy our conversation.