The Curly Girl's Obsessions

In this exciting episode of The Curly Girls Obsessions podcast, host Jennifer takes listeners on a transformative journey into the world of hair extensions, revealing not only her personal path but also the incredible financial opportunities that can arise for hairstylists willing to embrace this niche. As the owner of Adored Salon and Adored Signature Hair, Jennifer shares her own experiences of entering the hair extension market, starting with the challenges she faced during her initial months of training. Despite the slow start, she discovered a goldmine of demand that would eventually reshape her career and salon.

Jennifer dives deep into the financial potential of hair extensions, breaking down the numbers that illustrate just how lucrative this service can be. From the initial install cost to ongoing touch-up sessions, she highlights the impressive revenue that stylists can earn from just a handful of clients. By quantifying the services and exploring the possibilities, Jennifer paints a clear picture of how specializing in hair extensions—especially for curly-haired clients—can lead to substantial income growth. With practical insights and relatable anecdotes, she illustrates how hairstylists can generate upwards of $100,000 or more annually by strategically building their clientele, making a compelling case for why this business model is worth considering.

Listeners will appreciate Jennifer's unique analogy comparing traditional haircuts to hair extensions, likening the income potential to collecting pennies versus quarters. This metaphor serves to underscore the relatively higher revenue with less effort involved when offering hair extensions. To top it all off, Jennifer announces the launch of her new educational offerings aimed at aspiring and experienced stylists alike. These resources—including install classes and mentorship opportunities—are designed to equip hairstylists with the tools they need to excel in the hair extension industry. To learn more & sign up at our website and IG account. Tune in to discover how you can capitalize on this lucrative trend and take your hairstyling career to the next level!

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00:00:02-00:14:35 - Jennifer discusses her background and how she started offering hair extensions in her salon. She explains that she wanted to pick up an extra day in the salon and hair extensions were a service that no one else was offering at the time. She talks about the initial challenges of building a clientele for hair extensions, but once she got her first few clients, the business took off.

00:14:38-00:26:36 - Jennifer dives deep into the numbers and potential of offering hair extensions. She breaks down the revenue and profit potential for different client scenarios, ranging from 13 clients to 48 clients. She shows how hair extensions can be a highly lucrative service, with the potential to generate $100,000 to $293,000 in annual service revenue, depending on the number of clients and whether they are offering curly hair extensions.

00:26:38-00:30:51 - Jennifer discusses the importance of getting certified in hair extensions and the educational opportunities she is offering in 2025, including install classes, a blueprint class for specializing in curly hair extensions, and a mentorship program. She encourages listeners to consider the hair extension business and to reach out to her if they are interested in hosting her curl tour in their salon.

In this episode, we dive into the world of Jennifer Janisch, the powerhouse behind Curly Girls Obsessions, Adored Salon, and Adored Signature hand-tied hair extensions. Jennifer shares her journey, from navigating the challenges of the hair industry to launching her coaching program, The Success Collective.

Jennifer discusses the importance of communication in the hair industry, emphasizing how strong communication skills can lead to endless growth potential for stylists. She shares her own experiences, from overcoming the fear of upselling to learning the art of color correction, and how these lessons have shaped her career.

Listeners will gain valuable insights into the benefits of working in a commission-based salon, the power of observation, and the significance of building a strong personal brand. Jennifer's passion for the industry shines through as she encourages stylists to embrace the art of communication and seize every opportunity to connect with clients.

Whether you're a seasoned stylist or just starting out, this episode is a must-listen, as Jennifer shares her wisdom and expertise to help you navigate the ever-evolving landscape of the hair industry.

00:00:01-00:05:43 - Jennifer introduces herself and discusses her busy life, including running Adored Salon, Adored Signature hair extensions, and launching a new coaching program called The Success Collective. She talks about the recent Beauty Gives Back event she attended and the excitement of connecting with the hair industry community.

00:05:59-00:12:40 - Jennifer emphasizes the importance of communication in the hair industry. She explains how strong communication skills can lead to success, from face-to-face interactions to social media marketing. She encourages stylists to engage with clients during consultations and not hide behind the mirror.

00:12:43-00:13:08 - Jennifer recommends highlighting as a go-to service to suggest to clients, as it can enhance everyone's hair.

00:13:13-00:27:27 - Jennifer shares her own experience as a young stylist, being pushed out of the house by her mother to start her career. She discusses the importance of learning from experienced stylists in a commission-based salon, and the valuable lessons she learned, such as properly cleaning up men's haircuts and the challenges of lightening extremely dark hair.

00:27:57-00:29:15 - Jennifer recounts a story of trying to lighten her friend's jet-black curly hair to a platinum blonde, and the struggles she faced in the process.

00:29:17-00:40:04 - Jennifer continues the story, describing the multiple attempts to lighten her friend's hair and the importance of understanding the color wheel and using the right toners to achieve the desired result. She emphasizes the valuable learning experience this provided.

00:40:14-00:41:18 - Jennifer wraps up by discussing the upcoming launch of her coaching program, The Success Collective, and encourages listeners to reach out for more information or to schedule a 15-minute call with her.

In this episode, we chat with four inspiring individuals making waves in the beauty industry. First, Jennifer from Adored Salon introduces Lana, a hair school student passionate about curly hair and inclusivity. Next, Sunshine shares her journey with hair loss and how it led her to open a hair restoration salon. We also hear from Ebony Carine, founder of The Beauty Genie, a hair care vending machine brand for college students. Lastly, Katelyn, a recent graduate, is excited to start her career inspired by her grandmother’s experience with alopecia.

Tune in on YouTube & Spotify and subscribe for more inspiring stories!

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00:00:00-00:00:14 - Jennifer introduces herself and welcomes Lana, a hair school student, to the conversation.

00:00:14-00:00:45 - Lana shares her interest in the beauty industry, particularly in working with curly hair, color, and hair extensions to bring more inclusivity to the hair world.

00:00:45-00:01:56 - Jennifer discusses the importance of specialization in the industry, as it can help stylists grow their clientele faster.

00:01:56-00:02:03 - Lana asks Jennifer about being on social media, and Jennifer provides advice on taking before and after photos, using good lighting, and crafting captions that provide education.

00:02:03-00:03:22 - Jennifer continues to offer social media tips, emphasizing the importance of practicing and finding a purpose behind the content.

00:03:22-00:03:28 - Lana shares that she just started in the fall and has two more years of school.

00:03:28-00:03:58 - Jennifer mentions that Lana's school wants to have them come in for a curly day, and they discuss the potential collaboration.

00:03:58-00:04:16 - Sunshine introduces herself and shares her journey into the beauty industry, which was sparked by her own experience with hair loss due to lupus and fibromyalgia.

00:04:16-00:04:22 - Jennifer notes that Sunshine is the third person she has met who has experienced complete hair loss.

00:04:22-00:05:16 - Sunshine continues to explain her path, starting with makeup school and then transitioning to cosmetology school, becoming a cosmetology teacher, and eventually opening her own salon focused on hair restoration.

00:05:16-00:05:23 - Jennifer asks Sunshine to share more about the specialties of her salon.

00:05:23-00:05:57 - Sunshine explains that her salon, Extra Cute Salon, specializes in hair restoration, offering services for various hair loss issues, including wigs and cranial prostheses.

00:05:59-00:06:03 - Jennifer asks Sunshine about her role as an advisor for the Cosmetology program at College of DuPage.

00:06:03-00:06:08 - Sunshine confirms that she is a full-time advisor at the college.

00:06:09-00:06:17 - Jennifer inquires about Sunshine's travel schedule between the salon and the college.

00:06:17-00:06:32 - Sunshine clarifies that she lives in the area and travels to the salon, while the college is closer to her home.

00:06:33-00:06:51 - Jennifer and Sunshine discuss the possibility of Adored Salon collaborating with Sunshine's student group at the college, particularly for a curly hair workshop.

00:06:52-00:07:07 - Sunshine invites Jennifer and her team to the student group's "Girl's Club" workshops, which focus on inner and outer beauty.

00:07:07-00:07:27 - Jennifer expresses enthusiasm for the collaboration, mentioning Adored Salon's specialization in curly hair and extensions, and their previous experiences with school visits and styling demos.

00:07:27-00:07:51 - Sunshine shares a recent request from a student in the group for a curly hair workshop, as the student is adopted and has curly hair, but his adoptive father does not have the same hair texture.

00:07:51-00:08:01 - Jennifer and Sunshine agree that the curly hair workshop would be a great fit for their collaboration.

00:08:01-00:08:16 - Jennifer discusses the growing demand for curly hair services, particularly from men with curly hair who may not know how to style it.

00:08:16-00:08:30 - Sunshine shares an example of a male client who came in for help with his curly hair before his wedding.

00:08:30-00:08:37 - Jennifer and Sunshine conclude their conversation, expressing excitement about the potential collaboration.

00:08:38-00:08:43 - Chloe introduces herself and welcomes Ebony Carine from The Beauty Genie.

00:08:43-00:09:01 - Chloe asks Ebony about her career path and how it has brought her to the beauty industry.

00:09:02-00:09:14 - Ebony shares that she started in the tech industry as a consultant and later launched a hair care vending machine brand.

00:09:14-00:09:31 - Chloe inquires about the products Ebony's vending machines offer, and Ebony explains that they focus on hair care, skin care, makeup, and fragrance for the 18-25 age demographic.

00:09:31-00:09:54 - Ebony elaborates on the types of products available in the vending machines, emphasizing the importance of quick, easy, and convenient options for students.

00:09:54-00:10:10 - Chloe asks Ebony about how hair texture and diversity have been considered in the vending machine offerings.

00:10:10-00:10:41 - Ebony discusses the industry's shift towards embracing natural hair textures and the importance of education and knowledge to help young people make informed decisions about their hair care.

00:10:45-00:10:53 - Ebony shares that one of the vending machine locations is at the Chicago Union Station.

00:10:54-00:11:00 - Chloe and Ebony conclude their conversation, with Chloe expressing interest in visiting the vending machine location.

00:11:00-00:11:32 - Jennifer introduces Katelyn, a newly graduated hair school student who is starting her first salon job the next day.

00:11:32-00:11:40 - Katelyn shares that she initially did not want to pursue cosmetology, but her perspective changed over time.

00:11:40-00:12:18 - Katelyn explains that her grandfather's story about her grandmother's experience with alopecia inspired her to enter the industry and potentially specialize in hair replacement services.

00:12:19-00:12:26 - Katelyn provides more details about her grandmother's alopecia, which started in patches.

00:12:26-00:12:42 - Jennifer shares her own experiences with clients who have experienced sudden and complete hair loss, and the impact it can have.

00:12:42-00:12:44 - Katelyn relates to the experience of her grandmother's hair loss.

00:12:45-00:14:03 - Jennifer and Katelyn discuss the growing need for hair replacement services in the industry, as well as potential causes of increased hair loss, such as environmental factors and side effects of medications.

In this episode, we chat with Helena, Laura, and Melanie—three passionate women at different stages of their beauty careers. Helena shares her journey into the hair industry, guided by her early passion and experience at Tricolci beauty school. Laura discusses launching her beauty brand, Date Night Beauty, during the pandemic, focusing on inclusive, pigmented products for women of color. Melanie, a recent beauty school graduate, reflects on her path inspired by her mother’s love for cosmetology.

Tune in again for the Part 2 of Beauty Gives Back 2024: Embracing Passion and Specialization in the Beauty Industry to gain insights from these talented women and discover how specialization and inclusivity are shaping the future of beauty!

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00:00:00-00:00:06 - Jennifer introduces herself and asks Helena about her decision to enter the hair industry.

00:00:06-00:00:30 - Helena explains that she has been interested in hair since childhood, initially pursuing a license in nails before deciding to attend Tricoci University to study hair.

00:00:35-00:00:47 - Helena shares her goal of specializing in extensions and natural hair care, with a focus on helping clients maintain healthy hair after removing extensions.

00:00:47-00:02:09 - Jennifer expresses her excitement about Helena's goals, noting the importance of specialization in the industry. She discusses how the industry has evolved, with stylists now focusing on specific areas rather than trying to do everything.

00:02:09-00:02:20 - Helena agrees with the importance of specialization, stating her desire to focus on educating herself in her chosen field to provide exceptional service.

00:02:29-00:02:39 - Helena shares the challenges of remembering to take before and after photos, a common struggle for stylists.

00:02:39-00:03:09 - Jennifer empathizes with the difficulty of capturing before and after photos, and encourages Helena to continue building her systems and routines as she starts her career.

00:03:20-00:03:42 - Laura shares her background as a makeup artist and how she pivoted to starting her own brand during the COVID-19 pandemic.

00:03:42-00:03:50 - The Adored Salon team asks Laura about the inspiration behind her brand and the products she was looking to create.

00:03:50-00:04:05 - Laura explains that as a woman of color, she was motivated to create highly pigmented products that would show up well on diverse skin tones.

00:04:05-00:04:19 - The Adored Salon team emphasizes the importance of inclusivity in the beauty industry, acknowledging the need for products that cater to various skin types and hair textures.

00:04:21-00:04:49 - Laura shares the timeline of starting her brand during 2020 and the exciting milestones, including a celebrity purchase and being featured in national beauty pageants.

00:04:50-00:05:07 - The Adored Salon team expresses their admiration for Laura's journey, highlighting how she overcame the challenges of the pandemic to build her brand.

00:05:20-00:05:50 - Melanie, a recent beauty school graduate, is introduced, and the team asks her about her motivation for entering the industry.

00:05:58-00:06:51 - Melanie explains that her mother's interest in cosmetography inspired her to pursue this career, and she hopes to use her skills to make people happy and see them leave her chair with a smile. The team also asks Melanie about how she plans to incorporate textured hair services into her offerings to expand her clientele.

In this episode of Investing in Yourself: The Long Game of Entrepreneurship, join hairstylist and salon owner Jennifer Janisch as she reflects on life's ebb and flow from her serene vacation spot by the ocean. With the rhythmic tides serving as a metaphor for consistency, Jennifer explores the often unpredictable nature of human emotions and how they can derail our goals. Drawing parallels between nature's cycles and our personal journeys, she invites listeners to consider what it truly means to find stability in an ever-changing world.

Jennifer shares invaluable insights into the coaching programs she's launching, designed to help others define their life vision, set achievable goals, and take actionable steps toward success. Drawing from her own experiences, she discusses the importance of accountability and support, emphasizing how her coaching—whether one-on-one or in group settings—will empower individuals to take charge of their lives and careers. With over 35 years in the hairstyling industry, Jennifer's passion for guiding others is evident as she recounts her transformative moments and the foundational principles she's learned along the way.

Listeners will also gain a glimpse into the critical role of self-promotion and personal branding in building a successful career, especially for hairstylists. Jennifer shares practical tips on how to project professionalism and confidence to attract new clients, alongside anecdotes from her journey as a stylist. Whether you're in the beauty industry or simply seeking to realign your personal and professional goals, this episode is packed with wisdom, encouragement, and actionable takeaways.

Tune in to discover how to harness your potential, cultivate consistency, and navigate the tides of your own life and career. Plus, don't miss Jennifer's fun vacation tip and exciting updates on her upcoming event, Beauty Gives Back!

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00:01:29-00:19:21 - The speaker discusses how coaching can help people achieve consistency in their lives and businesses. She talks about her own experience with a personal trainer and how it helped her achieve her fitness goals. She then explains the two coaching programs she is offering - one-on-one coaching and group coaching for students and stylists.

00:19:48-00:21:18 - The speaker mentions that the audio is available on various podcast platforms.

00:21:32-00:22:02 - The speaker continues to mention the availability of the audio on podcast platforms.

00:22:04-00:22:20 - The speaker further emphasizes the availability of the audio on podcast platforms.

00:22:50-00:31:44 - The speaker discusses the importance of projecting a positive image and how it can attract more clients. She talks about her experience with creating a curly hair extension line and the challenges she faced. She then explains the benefits of her coaching programs, emphasizing that she has real-world experience and can provide practical advice. The speaker also shares a personal tip about her vacation must-have items, which are Hanes tank tops. Finally, she mentions an upcoming event called "Beauty Gives Back" and invites listeners to attend.

In this enlightening episode of our podcast, we dive deep into the world of hairstyling with seasoned salon owner and expert stylist, Jennifer. Join us as she shares her wealth of experience and invaluable insights with Maddie, a young woman contemplating the journey into beauty school. This candid conversation unpacks the intricacies of the beauty school experience—from the structured hours of training to the essential skills needed for success in a hairstyling career.

Jennifer discusses the merits of committing to a full-time program, emphasizing the benefits of an immersive education that prepares students for the challenges they'll face in the real world. However, she also highlights a crucial reality: the transition from beauty school to working in a salon is often a "sink or swim" scenario, and building a clientele can be daunting, especially in those first few years. With only 7% of beauty school graduates staying in the industry long-term, Jennifer stresses the importance of resilience and developing a "thick skin" to navigate the ups and downs of client interactions.

Throughout the episode, listeners will learn about the significant role social media plays in marketing oneself as a hairstylist in today's digital age. Jennifer provides practical advice on creating a standout portfolio, engaging with potential clients online, and the importance of referral incentives in building a successful business.

Tune in for a comprehensive exploration of the hairstyling industry, as Jennifer expertly outlines the dedication, hard work, and strategic planning required to thrive in this creative yet challenging field. Whether you're a budding stylist or simply curious about the beauty industry, this episode is packed with essential insights and inspiration that you won't want to miss!

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00:00:02-00:02:44 - Jennifer discusses the duration of beauty school, recommending that Maddie attend full-time to learn the material more efficiently. She explains that full-time programs are 1,500 hours and take 9 months to complete.

00:02:44-00:03:20 - Jennifer contrasts the traditional approach of going straight into a salon after beauty school versus the more common modern approach of having a training program or mentorship within the salon.

00:04:49-00:08:18 - Jennifer emphasizes the importance of developing a strong personality and being prepared for anything as a hairstylist, as the job involves more than just technical skills.

00:08:18-00:09:29 - Jennifer discusses the challenges of building a clientele in the first few years after beauty school, noting that only about 7% of graduates end up working as hairstylists long-term.

00:09:32-00:10:45 - Jennifer advises Maddie to develop a thick skin, as dealing with clients' hair can be a struggle, especially when starting out.

00:10:45-00:13:24 - Jennifer cautions against the "hustle mentality" portrayed on social media, emphasizing that building a successful career takes consistent hard work over time.

00:13:29-00:20:50 - Jennifer explains the importance of consistency, professionalism, and going "above and beyond" to earn the respect of your peers and build a strong clientele within a salon.

00:20:52-00:27:05 - Jennifer discusses the benefits and services that a larger salon can provide, such as marketing, online reviews, and training programs, compared to the challenges of a smaller, independent salon.

00:27:05-00:34:14 - Jennifer advises Maddie on the importance of specializing and focusing on specific services, rather than trying to do everything, in order to build expertise and efficiency.

00:40:18-00:45:44 - Jennifer discusses the flexibility and challenges of balancing a hairstyling career with family life, emphasizing the need to treat it as a professional business.

00:45:45-00:52:08 - Jennifer advises Maddie on the importance of building a strong social media presence and portfolio to help find the right job after beauty school.

Join Jennifer and her longtime stylist Jackie as they get real about the joys and challenges of being working moms in the beauty industry. From basement salons to building a thriving salon empire, these two have seen it all!

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00:00:00-00:01:17 - Introduction to Jennifer Janisch, owner of Adored Salon and Adored Signature hand-tied hair extensions. Jennifer and her employee Jackie have been working together for over 15 years.

00:01:19-00:01:39 - Jennifer discusses how her kids have grown up over the years while she and Jackie have been working together.

00:01:41-00:02:27 - Jennifer and Jackie reminisce about the early days when they would stay late at the salon, doing each other's hair and talking.

00:02:33-00:03:26 - Jennifer talks about how she would stall leaving the salon at night to make sure her kids were asleep by the time she got home.

00:03:26-00:04:46 - Jennifer and Jackie discuss the pressure and guilt of being a working mom, especially with the influence of social media and the "perfect" families portrayed online.

00:04:51-00:06:01 - Jennifer shares her perspective on the challenges of being a stay-at-home mom versus a working mom, and how social media can create unrealistic expectations.

00:06:21-00:08:20 - Technical audio issues.

00:08:23-00:09:47 - More technical audio issues.

00:09:47-00:10:50 - Jennifer reminisces about the chaos of running a salon out of her basement when her kids were young.

00:10:50-00:11:01 - Jackie comments on the challenges of running a salon in a basement.

00:11:03-00:13:00 - Jennifer discusses the decision to leave the basement salon and take a job at a new salon, which led to her eventually opening her own salon.

00:13:01-00:15:29 - Jennifer shares the story of how she was offered the opportunity to take over a stylist's clients at the new salon, which was the push she needed to make the transition.

00:15:29-00:15:33 - Jackie notes that this was the beginning of Jennifer's salon evolution.

00:15:33-00:17:00 - Jennifer and Jackie discuss the challenges of managing a salon and a family, and how Jennifer was able to balance it all.

00:17:00-00:17:42 - Jennifer explains how she gradually increased her hours and responsibilities at the salon while still maintaining her home clients.

00:17:42-00:18:18 - Jennifer shares how a client encouraged her to open her own salon, which led to the creation of Adored Salon.

00:18:18-00:18:20 - Jackie notes that running a salon is very different from just running it for yourself.

00:18:20-00:20:27 - Jennifer discusses the process of opening her own salon, including the unexpected expenses and challenges she faced.

00:20:27-00:23:43 - Jennifer reflects on the importance of taking action and not overthinking big life changes, using the example of adding her son Sawyer to the family.

00:23:44-00:24:21 - Jackie suggests that Jennifer opened her salon at the perfect time, as her business was able to grow gradually.

00:24:33-00:29:13 - Technical audio issues.

00:29:14-00:31:05 - Jackie and Jennifer discuss the benefits of having help with childcare, and how it can sometimes be easier for the kids to adjust to a sitter than the parents.

00:31:06-00:32:28 - Jennifer shares her experience of using a daycare provider and how it helped her manage the demands of work and family.

00:32:29-00:33:16 - Jackie discusses the flexibility of their industry and how it allows them to balance work and family life.

00:33:16-00:34:02 - Jennifer and Jackie reflect on their long-standing friendship and working relationship, and how it has been beneficial for both of them.

00:34:02-00:34:11 - Jackie expresses how reassuring it is to have Jennifer's experience and advice.

00:34:11-00:36:27 - Closing remarks, including information on how to connect with Jennifer and Jackie on social media and submit ideas for future podcast episodes.

The Curly Girl's Obsessions Episode 29:

Pulling Back The Curtain on Business Decisions

Thinking out of the box as a business owner is a must. Things change so often and you always need to reevaluate where you are and what you are doing. Is it stressful? Of course it is. Do I like it? It doesn't matter if I like it or not, it's a must in business to know when to pivot and understand how.

I realized that running a platform for education with hair extensions I needed to start with new stylists. Hair school teaches you how to pass the state boards. Hair school gives you the basic knowledge of how to properly perform the essentials of hair. It is up to the individual to seek out the education they want to grow.

Learning how to properly install hand-tied hair extensions is going to take a stylist's career to the next level. Learning this service will maximize your earning potential. Creating a niche service within hair extensions makes you even that much more valuable as a stylist.

This is why Adored Signature is taking the education to the students at hair school that are about to graduate. We want to help them level up their skills the Adored way.

Listen in as Jennifer discusses the very means by which to grow as a business owner. With statistics on the hair industry and what is currently growing by leaps and bounds.

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Curly Girl’s Obsessions Episode #28: Jennifer and Chloe discuss going viral on social media

This is a must listen if you are into growing on social media. We discuss how Chloe’s account finally “popped” off and the extension line started getting viral reels. It wasn’t easy. It took time, effort, research and watching the insights. We hope you gain a lot of knowledge and confidence to create an account that you love to scroll through like a movie. Be proud of your gains and know people are watching it even if the like count does not reflect it. We have grown into a society of silent admiring.

As always thank you for listening. Share this with a friend if you think that they would love it and tap the follow or subscribe for our latest updates on The Curly Girl’s Obsessions.

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Where do I even begin?

Eleven years at Adored Salon is pretty mind blowing to me. I did not ever expect to be where we are today. There have been so many great times. There have been a whirlwind of challenges. A few things that still remain the same is keeping the focus on our clients and providing the best possible services and keeping the team happy and fulfilled. Listen in as I discuss the past 11 years and I am not sure if I said it or not, but I can't wait to see what the next 11 years have in store for us! As always thank you for listening. Please subscribe or follow for future episode notifications. If you know someone who could benefit from this please share with them.

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