This week on The Current Report, Damian Fowler and Chris Brooklier break down Disney and Charter's new carriage agreement and what the partnership might mean for the next evolution of TV and streaming. Plus, luxury giants in Europe are pushing to programmatic advertising as the global personal luxury market is expected to grow. In other news, the writers' strike might be coming to a close and Max is launching a live sports offering in October.

To read the full stories included in this episode:

• Disney-Charter deal and the evolution of linear TV and streaming: https://bit.ly/3t74ZX2
• Europe's luxury brands & programmatic: https://bit.ly/3ZpsWVz
• The writers' strike might be coming to a close: https://bit.ly/3LwxQdD
• Warner Bros. Discovery's live sports offering: https://bit.ly/3Rv9a92

This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform.

To read the full stories included in this episode:

• It's getting easier to advertise on streaming live sports: https://bit.ly/3EFcPJO
• Streaming crackdown on password sharing and advertisers: https://bit.ly/3PEmjvj
• Google's trial with the U.S. Department of Justice: https://bit.ly/3LnH1x1
• Nielsen's free ad-supported television (FAST) platform: https://bit.ly/46ejM03

On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. 

To read the full stories included in this episode:

• Gaming ecosystems are increasingly opening up to ads: https://bit.ly/44KqaLm
• How luxury brands use drone advertising: https://bit.ly/488MnpC
• Disney streaming services and Charter: https://bit.ly/3P8OgKe
• Warner Bros. potential financial fallout: https://bit.ly/3Rc6Fs2

This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban.  

To read the full stories included in this episode:

• The Hollywood strikes and movie promotion: https://bit.ly/3P0JSwz
• How brands are using behavioral data to build brand affinity: https://bit.ly/3OXtDkc
• Mark Thompson named next CEO and chairman of CNN: https://bit.ly/45sC9yu
• X will reverse political advertising ban on the platform: https://bit.ly/3sIA0QA

This week on The Current Report, Damian Fowler and Zac Wang discuss the emergence of ride-hailing and food-delivery services like Uber and Deliveroo as strong competitors in the retail media space. Plus, we break down how interactive, shoppable TV ads may be the next frontier of e-commerce. Finally, in other news across the internet, elements of Europe’s Digital Services Act are now in effect, and a recent report from CNN shows malls in America are thriving.

To read the full stories included in this episode:

1. Ride-hailing and food-delivery services to offer ads: https://bit.ly/45LrJK0
2. Shoppable TV ads are a hit with streaming audiences: https://bit.ly/3stIviF
3. EU digital services act goes into effect: https://bit.ly/45JHEZg
4. US malls thrive as retailers bring e-commerce IRL according to CNN report: https://bit.ly/45Iq1Jr

On this edition of The Current Report, Damian Fowler returns as host to discuss all things sports. Starting off in the U.S., we explore the transition of live sports from traditional TV to streaming as some legacy media companies and tech giants pursue streaming sports rights. Next, European soccer leagues have their eyes on a growing fanbase in the U.S. In other news across the internet, X will reportedly no longer allow advertisers to promote accounts within the platform's timelines, and the increasing cost of streaming prices might be part of a bigger plan.

In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future. Next, they look at Major League Baseball's new jersey sponsorships and the Barbie movie's box-office milestones.

To read the full stories included in this episode:

• Amid a global streaming slowdown, Europe’s content machine revs into high gear: https://bit.ly/3OTewco
• Baseball is sporting jersey sponsorships for the first time, and it could be big for brands: https://bit.ly/47p9ETH
• What Lionel Messi and ‘Squid Game’ Have in Common: https://bit.ly/3KYwbxl
• Only 5 female directors have ever had a movie make more than $800 million at the box office — here they all are: https://bit.ly/3QyRtow

This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike.

To read the full stories included in this episode:

• P&G, L’Oréal, and more increase ad spend as inflation falls: https://bit.ly/3OICJlZ
• GM’s Brianne Boles-Marshall is on a mission to support Black-owned media: https://bit.ly/3Ym6pZd
• TelevisaUnivision Has Best Upfront in Nearly a Decade for Volume: https://bit.ly/3s1Kavj
• With Actors on Strike, Sony Pushes Big Releases to 2024: https://bit.ly/45hRW2N

Today on The Current Report we're joined by Luis Romero, The Guardian US' SVP of Advertising, who talks three ways the legacy brand is thriving in the digital age, the importance of a global perspective, and how the brand is driving innovation around sports and lifestyle coverage. We also cover why streaming giants are looking to sub-Saharan Africa for growth and top news Across the Internet.

To read the full stories included in this episode:

• Publishers want billions, not millions, from AI: https://bit.ly/3KhbJqN
• The Guardian US' SVP of ads on brand strategy, green ad dollars, and soccer: https://bit.ly/3OBtK64
• Global streaming giants are looking to sub-Saharan Africa as the next engine of subscriber growth: https://bit.ly/3O4ExUw
• Elon Musk’s Rebranded Twitter Cuts Ad Prices: https://bit.ly/3Y9JGj0
• The Rise and Fall of the Chief Diversity Officer: https://bit.ly/3rSUVA1

This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their moment on the big screen.

To read the full stories included in this episode:

1. The perfect storm rattling Hollywood has major implications for advertisers: https://bit.ly/3K8DBxz
2. Barbie unboxed: Brands are having their Hollywood moment: https://bit.ly/3K8DDWd
3. You can thank the American retail consumer for the soft landing: https://bit.ly/43vEkzH
4. Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources: https://bit.ly/44W41uq