The Customer Acquisition Experience

In this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing big (and scalable) results.

His company is a tech-focused marketing consultancy that helps businesses grow, using the latest emerging tools, and their industry experience to impact your business' bottom line.

Whether you're a manager looking to build your business, a marketing manager under pressure to deliver quality leads, or a sales director with a lead-hungry sales team, they have the strategies and techniques to help you.

Where to reach our guest:

LinkedIn : linkedin.com/in/ben-lerner-a12a0070

Website: benlernerworks.com(Company Website)

Valuable Takeaways:

• Understand how complex the field of marketing automation can be.
• Most companies are struggling with getting the data they need in order to build dashboards to analyze their business results.
• Performs a tech stack audit to understand where's the data coming from and who's in charge of it before doing any automation.
• Align the marketing and sales team using a single dashboard to bridge the gap and make sure everybody's using the same language.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #automation #hubspot #marketing #system #process  #technical #integrate #email #companies #clients #people

In this episode, I get to speak with Shawn O'Neill. He is the Founder at SpeedSense Web Performance. Shawn is also an entrepreneurial technology leader. He obsesses over smoothing the interaction between people and their goals, through eliminating friction in human: digital interfaces.

He helps companies with people, processes, and product challenges. He has an Engineering background and has a share of wins and losses along the journey. He excels at helping business leaders tune their software teams, development lifecycles, and product offering.

He solves hard problems, asks hard questions, makes things, and has fun doing them.

Where to reach our guest:

LinkedIn : linkedin.com/in/shawnoneillca

Website: shawno.ca(Personal Website)

Twitter: shawnoneill_ca

Valuable Takeaways:

• Running a faster website is going to result in more orders, more revenue, and fewer bounces. 
• Building a model to correlate site speed, with the conversion rate.
• Keeping people on the site would be the biggest win, reducing abandonment and improving engagement.
• Getting a better ROI on your ad spend, if the site is faster.
• Identify the key areas that you're going to work on in order to improve the site speed.
• Google has an anonymized database of performance data called the crux. This is the Chrome user experience report.
• You get a two-second delay before the button responds to your input. That's probably because the main thread of the browser is busy running some other JavaScript.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #webpage  #speed #customer #engagement #site  #improve #experience #google #run #metrics #performance

In this episode, I speak with Or Tomer, Pepperi's Director of Customer Success.

Or explains what the customer success function in a company does, how to perform it well, and how to quantify its impact.

According to him, the customer success manager is responsible for listening to client needs and translating them into action. Building a robust process will almost always result in effective adoption, expansion, and a long-term pleased customer.

Where to reach our guest:

LinkedIn : linkedin.com/in/ortomer

Website: https://www.pepperi.com/

Important Takeaways: 

• Being an effective customer success leader required tying up loose ends, bringing people together, and understanding their pains and rewards.
• You need that political edge and the ability to listen to be a good customer success person.
• Customer Success Manager usually leads to effective adoption, expansion, and a satisfied customer for a long time.
• You will be able to be laser-focused thanks to the information you gather.
• Each company's customer success is distinct. The goals and incentives should be aligned with the company's objectives.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #solution #consumer #customer #listen #business #success  #manage #data

In this episode, I talk with Elad Levy.

He's a seasoned marketing executive with a keen interest in marketing technologies and extensive knowledge of SEO, marketing automation, content marketing, and much more.

He is now the new VP of marketing at Loox after leading the incredible growth at Fixel, where he was in charge of everything related to Product, Marketing, and Sales.

Where to reach our guest:

LinkedIn : linkedin.com/in/eladlevy

Website: https://logiq.com/

 Valuable Takeaways:

• Create intentional friction in the product to create a user journey that teaches users how to use the product.
• Create in-depth content by taking a common problem and laying out a complex solution that your product can also easily solve.
• Set key performance metrics based on your company's business model and stage.
• To compete with the bigger players in your market, you need to punch above your weight with high-quality design and content.
• Get people talking about you by having your name appear in blog posts that rank high in Google for the most competitive keywords.
• Use the search console to learn how people are looking for your product.

Let’s Start Scaling!

If you're a fast-growing tech startup that spends at least $10,000 per month and wants to scale effectively, fill out the form on our website and we'll schedule a free 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #traffic #content #solution #configure #website #product #integrating #converting

In this episode, I get to speak with Yoel Israel. Yoel have two passions: 1) Helping others and 2) LinkedIn Lead Generation. He used his analytical and digital marketing experience to help startups scale and large companies rapidly expand. He place a strong focus on proactive customer service and long-term sustainable results - using unique and progressive marketing methods.

Are you not getting enough market-qualified leads? Are sales complaining that your leads are poor in quality and not market qualified? Are sales not following up on leads? He has solved this challenge.

His team helps businesses & startups scale using advanced digital marketing solutions. They are Google Partners, Bing Partners, and LinkedIn Partners - implementing marketing solutions with all CRMs such as HubSpot, Salesforce, Pardot, Marketo, Pipedrive, etc.

They follow the leading digital networks closely, such as LinkedIn, Google Ads (search, banners, YouTube), Facebook (Instagram, WhatsApp, Messenger), Bing and other advertising platforms (Quora, Outbrain, Taboola, Reddit, Pinterest, etc.).

Where to reach our guest:

LinkedIn : linkedin.com/in/yoeltisrael

Website: wadidigital.com(Company Website) wadidigital.com/blog/(Blog)

Twitter: YoelTIsrael

Valuable Takeaways:

• Finding sales as a service and learning customer needs and helping them get clarity.
• Having two people that are on every call with the client, is what makes the service unique.
• Being able to move faster, adapt quicker, be better listeners and be able to serve better.
• Being able to build trust with LinkedIn ads in order to get people to show request demos and show up for demos.
• Bring on an influencer to come on and co-host a webinar with clients, having all the processes down.
• Being able to properly reverse engineer and find the right targeting in order to be able to help them actually bring in business.
• Integrating HubSpot and LinkedIn ads and making sure to specialize based on the pain points and the objections that it gives salespeople.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #campaigns #marketing #influencer #remarketing #campaign #influencers #platforms #promote

In this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog,  author of book-blog Ecommerce Illustrated. and the Co-founder of Edgacent Ecommerce Advisors. 

Linda is now the Director of Ecommerce in CorporateGift.com. It is a gifting marketplace with thousands of customizable promotional items and high-end gifts from famous brands. It's also a feature-rich gifting solution -- that integrates with CRM to automate and scale gifting for Sales, Marketing, HR, and Customer Success teams.

Where to reach our guest:

LinkedIn : linkedin.com/in/lindabustos

Website: corporategift.com (Company Website)

Twitter: twitter.com/lindabustos(Twitter)

Valuable Takeaways:

• Build campaigns with different objectives based on the customer's intent.
• Use a proactive chat with tailored messaging across the customer journey. Make sure to measure chat initiated as a micro-conversion.
• Get feedback from account managers that deal with the customers year-round. The product will evolve based on actual customer need.
• You're not going to grow a business, just by retaining your customers. You have to be aggressive, try new things, experiment, and expand.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #eccomerce #egifts #marketing #customerloyalty #marketplace #proactive #backlinks

In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo. 

Where to reach our Guest : 

LinkedIn : linkedin.com/in/dougeb6

Website: https://varos.io/ (Company Website)

Valuable Takeaways :

• Deal with uncertainty in your marketing by having market benchmarks.
• Get early feedback from your users and start iterating on it.
• Build the marketing resources for the marketing teams when launching a new product to the market.
• Run AB test on new features for customers and get user-generated content out of it.
• Deliver more value by creating communities around your product.
• Get out there and ask your users to create content about your brand.

#podcast #thecustomeracquisitionexperiencepodcast #interview #KPI #customer #realtime #value #content #branding

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

In this episode, I get to speak with Aron Skversky. Aron and I worked together ages ago in K Logic, where we helped companies like Outbrain, Cloudinary, & Datorama make their PPC dreams come true.

Since then, Aron has worked in-house and at agencies, building marketing strategies and executing upon them for some of the top B2B startups in Israel.

Aron is currently the Director of Acquisition at Pentera, a successful cybersecurity company that gives companies the ability to automatically validate that all their security controls are working properly. Aaron is responsible for ensuring that the top of the funnel is full of highly-qualified leads that will turn into deals at a predictably high rate.

He's also one of the tallest people I've ever met ;)

 Where to reach our guest:

LinkedIn : linkedin.com/in/aronskversky

Website: https://www.pentera.io/contact-us /(Company Website)

Valuable Takeaways:

• For enterprise B2B, LinkedIn is currently the leading source for PPC leads.
• Don't enable audience expansion and lookalike targeting in LinkedIn - use the native targeting options based on your target audience.
• Start with an openness of mind and start testing different targeting methods to discover your best audience.
• Do the leg work. Talk to your salespeople. Explore the LinkedIn profiles of the leads you're generating. Make sure the leads you generate are the right ones. 
• Understand your buyer. Figure out which specific words to use in order to attract them.
• Use snappy copy with simple product images that resonate with the audience to reach high CTR.
• Own your data. Ask "where do these leads go?" and make sure to connect sales data to your marketing data. Figure out the cost per each step of the sales funnel.
• Patience. This isn't a hack - it's advice for marketers, especially digital marketers, especially B2B.

"As digital marketers, we're inundated with data, which sometimes makes us think we know enough to make smart decisions. We're constantly asked to prove our worth.” 

— Aron

#podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #conversion #sales #securitycontrols

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

In this episode, I get to speak with Itai Varochik. He has led marketing activities for B2B and B2C companies from conceptualization to business expansion with tons of joy and proven success.

As a growth marketer at Spark Beyond he works on an AI-powered Problem Solving Platform that offers an unprecedented capacity to empower organizations to shape their future, rather than just predict it.

Where to reach our Guest : 

LinkedIn : linkedin.com/in/itaivarochik

Website: sparkbeyond.com/(Company Website)

Valuable Takeaways :

• It is a challenge to find the real pain points and needs in a saturated market such as data analytics.
• Do a thorough competitive analysis and position yourself really well before you go to the market.
• Focus on the actual real pain that you're taking away.
• Use builtwith to build the optimal audience for your launch.
• Track "power users" and send the data back to the ad platforms.

#podcast #thecustomeracquisitionexperiencepodcast #interview #marketing #data #problemsolving #analytics

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

In this episode, I get to speak with Adam Ehrlich. Adam has been working in the Israeli hi-tech ecosystem for over 15 years now and has tried his hand at nearly every racket in the marketing domain. From content writing to marketing operations, branding, paid performance, event management, and everything in-between, He would say He is well-qualified to call himself a "seasoned marketing executive".

Where to reach our Guest : 

LinkedIn : linkedin.com/in/adam-ehrlich-ba147617

Website : https://tipalti.com/

Facebook : https://www.facebook.com/Tipalti/

Instagram : https://www.instagram.com/tipalti/

Tweeter : https://twitter.com/tipalti/

Valuable Takeaways:

•  Adam shared about learning the buzzwords for a specific industry.
• Understanding the strategy and the underlying strategy of the person you're writing for.
• We shared about how are you able to do all of that in a snappy fashion and hopefully will draw their attention and get them to stop for a second.
• Crafting some type of emotional aspect into the ad, and will get them to make the ad more successful. Get them to click on it.
• Selling them stuff and telling them why they should have it. So this is something that you can prepare beforehand.
• Provide your writers with a document that kind of lays things out as to what you expect and what you want them to do, it'll make their job much easier, and will make the deliverables much better.

#podcast #thecustomeracquisitionexperiencepodcast #interview #success #writing #value #attentionseeker

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.