The Customer Acquisition Experience

Use data to improve business performance

Justin Butlion founded a number of businesses including Feedio (https://www.feedio.co), ProjectBI (https://www.projectbi.net), and iTech Asia.

In his last day job as the Director of Business Performance at Yotpo, he was responsible for building the company's Business Performance Team. Before he left, he managed a team of 5 business analysts that provided BI services to over 60 stakeholders in the organization across marketing, sales, product, CS, and Finance.

Today, he’s helping numerous companies tackle their biggest data-related challenges while building Feedio, iTech Asia and ProjectBI.

Where to reach our guest :

LinkedIn : linkedin.com/in/justin-butlion-54912129

Website: projectbi.net(Company Website)

Twitter: justin_butlion

Valuable Takeaways : 

• Challenges and benefits of growing an agency while traveling the world as a digital nomad.
• Working at Yotpo and using data to improve business performance.
• Taking the concept of business performance and implementing it for multiple startups in various stages.
• The way to handle tracking & attribution in e-commerce nowadays is by taking the data out of the advertising platforms and use a centralized tool to analyze it.
• Don't rely on one marketing channel! pick one scalable non-paid channel for next year and double down on that. 

#podcast #thecustomeracquisitionexperiencepodcast #interview #sustainable #business #smarter

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

In this episode, I get to speak with Eran Abramson. Eran is a hands-on creative marketer with over 15 years of marketing experience and is the founder of TheProductive.me. He works directly with startup founders and relevant stakeholders, helping them convey their message in a clearer way to deliver the value better and faster, making their effort much more efficient and effective.

Where to reach our Guest:

LinkedIn : linkedin.com/in/abramson

Website: theproductive.me/(Company Website)

Twitter: eranabramson

Valuable Takeaways:

• Eran shared about the different big parts of the entire marketing landscape.
• There are so many different channels that are available for you to promote your product or solution you're offering.
• Speak to your audience, and not to speak on a massive scale, in hopes that your audience will actually listen.
• We talked about learning from your experience that can really help people and they can really implement it in their business.
• Eran shared so many ways to realize the value by asking yourself and seeing how you're different from competitors.
• Eran talks about the process of getting into the consumer's head and really understanding what will be valuable for them.

Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

Welcome to the Customer Acquisition Experience with Guy Rozman 

This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and grow your business.

Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.