Karlsen and Jon discuss how Birddogs evolved from transactional messages to brand-building retention machines. Karlsen details the content and creative changes that moved the needle the fastest, practical ways any brand can “wade into the water” — even if your emails are still mostly transactional & simple lifecycle frameworks that boost revenue without increasing ad spend.

JJ and Jon discuss segmentation of LTV, and common mistakes merchants make when trying to increase LTV without appropriate bounds.

Jon goes over the latest changes from iOS26 with respect to behavioural tracking and click ids. He then talks about why there was so much confusion, and about what's likely to come in the future from Apple's privacy protection.

Jon and Shawn explore the evolution of AI in ad buying and its impact on marketing strategies. They discuss the balance between machine learning and human input in platforms like Meta and Google, highlighting the shift from manual strategies to automated systems. The conversation delves into the challenges of targeting niche markets and the importance of strategic top-of-funnel campaigns in the age of AI-driven advertising.

Larry & Jon delve into the intricacies of cookie tracking and its pervasive impact on online marketing. They explore how cookies are used to track user behavior and the challenges posed by their deletion. The discussion highlights the implications for ad optimization and the necessity for innovative solutions to maintain effective digital advertising strategies.

Sanjay and Jon talk about simple funnel hacks and scaling secrets.

In this Episode Larry and Jon discuss the history of anonymous id, competitors, pitfalls, where the industry has been, and where it's going. We also discuss how anonymous id tools can help e commerce merchants IF they work as promised.