Larry & Jon delve into the intricacies of cookie tracking and its pervasive impact on online marketing. They explore how cookies are used to track user behavior and the challenges posed by their deletion. The discussion highlights the implications for ad optimization and the necessity for innovative solutions to maintain effective digital advertising strategies.

Sanjay and Jon talk about simple funnel hacks and scaling secrets.

In this Episode Larry and Jon discuss the history of anonymous id, competitors, pitfalls, where the industry has been, and where it's going. We also discuss how anonymous id tools can help e commerce merchants IF they work as promised.