The CX Pod

Who are you going to call when you want to deliver a great customer experience with chat? Meet TTEC’s “Chat Avengers” – a super force of experts whose mission is to create amazing chat sales and service interactions for consumers and brands. Customer Strategist Editor Liz Glagowski talks with everyday chat heroes Kevin Barry, Brittany Bell, and Andrew Meissbach.

Great customer relationships happen when brands authentically connect with customers to create a community. Diversity and inclusion must be part of the mix; it’s not an option. Anthony Larrisey of Industria Creative talks to TTEC’s Jeff Marcoux about the evolution of multicultural marketing and how to create authentic, collaborative experiences that fuel strong emotional bonds.

The employee experience is as important, if not more, than the customer experience. TTEC’s Jeff Marcoux sits down with resident employee Learning & Performance Rockstar Lamont Exeter to learn about three employee engagement tips that will drive impact to employee morale, customer satisfaction, and your business.

When contacting Sling TV’s customer service, customers may interact with a bot or a human, or both. Seth Van Sickel, director of operations at Sling TV, and Richard Smullen, founder and CEO of Pypestream, spoke with Senior Writer Judith Aquino about the AI-powered bots that are teaming up with associates and the new personalized recommendations that customers will soon receive.

What does it mean for enterprise organizations to personalize experiences? At Enterprise Connect 2018, Customer Strategist Senior Writer Judith Aquino sat down with Verizon’s Alla Reznik to discuss the value of knowing your customer, Verizon’s approach to creating AI-enabled personalization tools, and the limits of automated services.

We’ve got the data to prove it. Emotional analytics is an emerging area that ties customer emotion and sentiment to tangible business outcomes. TTEC data science expert Peter Dorrington talks with Jeff Marcoux about how brands can influence positive customer emotion now and in the future by prioritizing interactions with individuals based on emotional attributes that have the most impact on business.

Put yourself in the customer’s shoes, and it’s much easier to build relationships and make sales. That’s why storytelling is so important these days. Content marketing expert Josh Ritchie sits down with Jeff Marcoux to share insights on how empathy and relatability through storytelling are amazingly effective CX drivers.

We spotted Kris Kringle hiking around our Denver headquarters, and persuaded him to answer some probing questions to get a glimpse into what makes St. Nick so jolly.

Creating the perfect customer experience is a lot like the holidays. It’s busy, stressful, and can always use a bit of magic. That’s why we wanted to hear from “Santa” Ed Taylor to hear how a professional Santa delivers a magical experience for children big and small.

Your employees are your best asset and could be your most important marketing tool. Jeanniey Mullen, global CMO of professional services firm Mercer, details how to leverage employee passion and creativity through “people marketing” to inspire customers and one another. She and Jeff Marcoux also discuss the role of CX in the gig economy.