This month, the CX Show brings you a very special Christmas special as we sit down with Peter Tri — founder of 8 Food, one of Australia’s largest and fastest-growing condiment manufacturers, supplying everyone from independent restaurants to global giants like Costco.
Peter’s story is anything but linear. After dropping out of school at 16 and cutting his teeth in hospitality, he built and scaled multiple successful food businesses — only to face near-total collapse during the 2007–08 period. Rather than walk away, Peter made a bold, all-in pivot, investing millions into manufacturing and rebuilding his business from the ground up.
That decision changed everything. Today, 8 Food supplies thousands of stores nationwide, generates tens of millions in revenue, and continues to grow year after year — all driven by a relentless work ethic, hard-earned lessons, and a mindset forged through adversity.
In this conversation, Peter opens up about failure, resilience, and the uncomfortable decisions that define real entrepreneurship — sharing what it truly takes to rebuild, scale, and stay in the game long enough to win.
Merry Christmas and Happy Holidays to all.