The D2Z Podcast

In this episode of D2Z, we speak with Lindsey Rosenberg, a Fractional CMO and co-founder of Dryft Sleep.

Lindsey discusses the role of a Fractional CMO and how it can benefit startups. She emphasizes the importance of branding and how it can help differentiate a company in today's market.

We also delve into the effectiveness of ads and why authentic brand engagement is more important. Lindsey provides branding advice for founders and emphasizes the importance of content and building relationships with your community.

The conversation also touches on what "brand" means and how it can be adapted and changed over time. Lindsey shares what goes into branding and how to measure its success with branding metrics.

The episode concludes with a discussion on the importance of putting the right effort into the right marketing activities, and how a fractional CMO can help startups make strategic decisions in this area.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Lindsey Rosenberg on LinkedIn at https://www.linkedin.com/in/lindseymrosenberg/ and at https://www.lindseyrosenberg.com/.

Mentioned Duckbill: https://www.getduckbill.com/

🎙️ In this episode of D2Z, I had a great conversation with Nikki Kessler, Email and SMS Lead for Electriq, one of the company's first team members.

Nikki shared her insights on the evolution of Electriq's processes from their early days of not knowing what to do to formalizing them. She also discussed the importance of having an open-door policy and collaboration, even in a big organization.

We talked about the Electriq podcast and how it has helped the company, as well as the importance of continually learning.

Nikki then went on to discuss Electriq's approach to email and SMS, and what it's like working at an agency and the agency culture.

We also touched on Nikki's excitement for ChargeX and how it's a great opportunity to meet with other industry leaders and continue learning.

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Nikki Kessler on LinkedIn at https://www.linkedin.com/in/nikki-kessler/.

🎙️An amazing conversation with Wesley Magness, R&D Lead at Recharge, on the podcast! 

🚀We talked about automating business retention processes for businesses, how to handle bundling and managing different apps with overlap, and how many Shopify apps are too many. 

💻Wesley also shared insights on technology's tendency to complicate things, and the importance of keeping data in one place for seamless, frictionless distribution. 

🌟We discussed his entrepreneurial journey with ElectricSMS, the concept of minessence, and how it describes Recharge Flows, his main focus for the past 9 months. Wesley also shared his thoughts on strategic acquisition processes and philosophical alignment, and how founder-led companies can be successful. 

🔥We dove into the importance of retention and ease-of-use, and how they relate to bundling and consolidation. Wesley also shared his insights on the impact of macroeconomic headwinds. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Wesley Magness on LinkedIn at https://www.linkedin.com/in/wesleymagness/.  

Find Recharge at  https://rechargepayments.com/. 

The Minessence Group: https://www.minessence.net/ 

LLM: https://github.com/promptslab/Awesome-Prompt-Engineering 

In this episode of the podcast, Brandon speaks with Arvind Krishnan, CEO of the shopper engagement platform Swym.  

Arvind shares insights on how to capture what shoppers want and convert them to sell, emphasizing the importance of capturing as much information about the shopper as possible to create the best possible experience. The conversation also covers how Swym's integrations are driven by merchant requests for feedback and the strategic roadmap. 

They discuss the importance of improving conversion rates and how technology providers can make sure merchants are successful. Arvind also stresses the value of a customer support team for technology companies, as well as customer success for proactive service to ensure merchants are successful. 

The conversation concludes with a discussion on how ecommerce brands will navigate a competitive technology environment, and how agencies can bolster and power technology sales and growth. Arvind also shares key learnings from building and sustaining a software business for 10 years, and navigating the challenges of remote work. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Arvind Krishnan on Twitter at https://twitter.com/arvindax and on LinkedIn at https://www.linkedin.com/in/arvindkkrishnan/.  

Find Swym at  https://swym.it/. 

In this episode, Brandon speaks with Adrian Alfieri, Founder of Verbatim, on the topic of e-commerce content marketing. Adrian shares valuable insights on what e-commerce companies need to focus on when it comes to content, and the logistics and production involved in creating content. 

The discussion centers around using content to generate revenue, and the importance of strategy on content distribution. Adrian discusses the production of content for on-site, social, and email marketing, and shares tips and strategies on converting customers using content. 

Listeners can expect to learn about the importance of social proof in leveraging networks, and how to report on content metrics and revenue to prove ROI. Adrian also shares insights on building a team for a fast-growing organization, and how to structure agency and client relations and account management. 

The conversation concludes with a discussion on building a team that can deliver and identifying points of contact. Tune in to learn from Adrian's expertise and take your content marketing to the next level. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Adrian Alfieriat on LinkedIn at https://www.linkedin.com/in/adrian-alfieri/.  

Find Verbatim at https://www.verbatimlabs.com/  

In this episode of the podcast, Brandon speaks with Megan Blissick from Retention.com. The discussion centers around partnership programs and how they operate within the ecommerce ecosystem. They also highlight Retention.com's unique approach is the use of tracking technology in ecommerce to capture potential customers with abandoned carts across devices. 

The conversation touches on the differences between working at a big company versus a growing startup, and the importance of building processes while navigating the sunk-cost bias. Megan also shares insights on leveraging partnerships for sales and business development, building mutual success and referrals, and educating partners on how to work with the product. Megan also shares tips and tricks on growing and scaling a team, including hiring tips and diversity. 

The conversation concludes with a discussion on the importance of putting dogs on websites.  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.   

Find Megan Blissick at on LinkedIn at https://www.linkedin.com/in/meganblissick/.  

Find the behind-the-scenes YouTube series on Rentention.com here: https://www.youtube.com/@retentiondotcom  

And the Ten Years In The Making Podcast: https://retention.com/podcast_episodes/ten-years-in-the-making-podcast/ 

In this special one-year anniversary episode of D2Z, Brandon is joined by Alissa Taggart, VP of Electriq, to discuss agency life and the story of Electriq. Alissa shares her experience of joining the team just before the company's acquisition and how Electriq has evolved over the past year. 

The conversation delves into the importance of having a strong team in an agency, and the significance of feedback and iteration. The discussion highlights key learnings from building effective and strong teams, including the importance of humility and the role of team leaders in embracing the growth of team members. 

Alissa stresses the importance of being real human beings and embracing work/life balance while also prioritizing business success. The conversation concludes with a discussion on the critical nature of focusing the agency and authentically having the team's interests at heart. 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Alissa Taggart at on LinkedIn at https://www.linkedin.com/in/alissataggart/. 

Alissa’s recommended book:  Good to Great Good to Great: Why Some Companies Make the Leap...And Others Don't 

In this episode of The D2Z Podcast, Brandon speaks with Dan Deren, senior partnership manager at Klaviyo. Dan shares his insights on the importance of partnerships in ecommerce and the Shopify ecosystem, and how ecommerce businesses can get the true value of Klaviyo as a customer data platform through integrations. 

The conversation focuses on the post-purchase journey and the significance of personalization strategies in ecommerce. Dan also shares what a typical day looks like for a partnership manager, and how he keeps up with rapidly changing features and new opportunities in the industry. 

Listeners can expect to learn about the role of agencies when working with tech stacks, and how DTC technology companies can benefit from working with agencies. The discussion highlights the importance of collaboration in achieving success in ecommerce, and how strategic partnerships can help businesses achieve their goals. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Dan Deren on LinkedIn at https://www.linkedin.com/in/dderen/  and find Klaviyo at https://www.klaviyo.com/. 

In this episode, Brandon talks with Noah Rahimzadeh, partnerships at Malomo, a platform that specializes in post-purchase and customer journey solutions. The discussion focuses on improving the order tracking experience to enhance customer lifetime value and retention, and the importance of upselling opportunities on the order tracking page.

The conversation also delves into the significance of enhancing the overall customer experience to increase customer loyalty. Noah and Brandon discuss how an agency can leverage a tool like Malomo to help ecommerce businesses achieve their goals, the importance of strategic partnerships in business, and building the ideal ecomm tech stack to achieve optimal results.

They also share their insights on navigating the Shopify ecosystem, choosing the right apps, and making the most of integrations. 

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Noah Rahimzadeh at on LinkedIn at https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/  and find Malomo at https://gomalomo.com/ 

Brandon talks with Tyler Grech with data as a service company Daasity. They talk about Tyler’s experience in the Shopify ecosystem, how to align with partners to go to market with technology, and leveraging ecosystems like Shopify, as well as DTC technology trends. They go into the importance of data-driven customer communication, retention strategies, and the power of data in marketing. 

They also discuss overall DTC business trends around social media, building and managing teams, and the importance of process-building and iteration. 

Links:  

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.  

Find Tyler Grech on LinkedIn at https://www.linkedin.com/in/tylergrech/?originalSubdomain=ca  and find Daasity at https://www.daasity.com/.