The D2Z Podcast

Brandon talks with Christine Russo, Principal and Founder of Retail Creative & Consulting Agency, a Retail Technology B2B Communications Consultancy, Sales and Marketing agency. 

 
They talk about the challenges and opportunities of creating a tightly integrated shopping experience for customers, regardless of where they purchase, whether digitally through your website or mobile app, or at your physical location. An optimized UE across each of your company’s assets is accomplished by creating a seamless rather than disconnected online and in-store experience through eCommerce and POS integrations, which improves everything from real-time inventory, product knowledge, CRM, UE, shipping, and the accuracy of sales data tracking and insight. While technological innovation is expanding in all directions in the eCommerce space, many retailers operate these systems separately due to interface issues, migration challenges, and overwhelm in determining the best solution in an ecosystem of endless choices. They explore differentiation factors to consider when selecting software to solve or support the fragmentation problem such as quality and integration level - from omnichannel platforms, plug-in applications and tech stack tools, or custom design. They also discuss tactics to blend the UE between digital and physical structures by leveraging tech developments for acquisition, engagement, and retention. And finally, if it’s all about meeting the customer where they’re at, let’s all consider getting into the metaverse sooner than later.


Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. 

Find Christine Russo at https://www.linkedin.com/in/christine-russo-3684604/ and www.russochristine.com. Check out her video podcast here: https://www.youtube.com/channel/UC7DdDLHi3YI4BfHnnNXWxLg 

Connect with Christine directly at RCCA at https://rccagency.com/nail-that-meeting/ 

Brandon talks with Andrea Popova, CEO of CPGD, an investor-backed community of 5,000 founders, creators, and investors in the DTC industry.

 
They talk about how emerging consumer brands can get off the ground with the right marketing and operations resources to build them. In matching brands and agencies, brands are enabled to amplify their digital footprint and, build effective relationships between their founder, their audience, and generate community. With the right tech stack tools, brands can bypass technical hurdles in their sales journey. They explore strategic integration trends to unlock growth and opportunity in the physical marketplace and the digital marketspace for client discovery, acquisition, and retention. They discuss the potential of creating and leveraging synergistic market flows by providing in-person experiences in retail, pop-ups and events, followed by nurturing sales and loyalty through e-commerce channels.

Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com. 

 
Find CPDG at https://www.cpgd.xyz/ and @cpdg.xyz. 

 
Find Andrea Popova at https://www.linkedin.com/in/andrea-popova/ and https://www.andreapopova.com/ 

Brandon talks with Philip Portman, CEO of Textdrip, a text-focused business growth platform. They talk about the power of text drip campaigns, keeping up on SMS/Text compliance, and how the text will help growth through automation. They also go into changing old-school mindsets to address business problems, the Gen Z mindset, business culture, how to be innovative, imposter syndrome, and more.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and

https://www.electriqmarketing.com

Find Philip Portman at https://www.linkedin.com/in/philportman/ and

https://philportman.com/

Brandon talks with Kausambi Manjita, Founder of Mason, an e-commerce conversion platform. They talk about the nuances of building a technology company, the need for conversion services for e-commerce brands, and solving the customer acquisition cost problem. They explore making effective promotions,  helping the customer as a driver of promotions, and missed opportunities for customer conversions.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

Find Kausambi Manjita at https://www.linkedin.com/in/kmanjita/ and Mason at  https://getmason.io/.

Brandon talks with Alexej Pikovsky, CEO & Co-Founder of Alphawell Brands and NUOPTIMA (formerly the Alphagreen Group), a global health and wellness e-commerce platform. They talk about building health and wellness brands online, how to determine what brands to acquire or pursue, the anatomy of product supply chain and distribution channels, and Health and Wellness trends. They explore authentic brands, social proof, and building a business.

 Links:

 Find Brandon Amoroso at  https://www.brandonamoroso.com and  https://www.electriqmarketing.com.

Find Alexej Pikovsky at https://www.linkedin.com/in/alexej-pikovsky-9743701/ and Alphawell Brands at https://www.alphawellbrands.com/.

Brandon talks with Bill Boulden, a serial tech startup CTO who focuses on bringing products from the idea phase to launch. They explore Bill’s unique approach to building start-ups as a  fractional CTO, and they go into some common mistakes start-up founders will make. Brandon and Bill discuss building a minimum viable product, success strategies, and start-up trends.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com.

Find Bill Boulden at  https://www.linkedin.com/in/billboulden/  and 

https://www.billboulden.com/.

Brandon talks with Yash Chavan, founder of the DTC influencer marketing management platform SARAL. They talk about the pitfalls and issues around influencer marketing, nurturing influencer relationships, and aligning influencers with your brand. They also go into influencer marketing trends and building a business.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and  https://www.electriqmarketing.com.

 
Find Yash Chavan at https://www.linkedin.com/in/yctheman/ and https://www.getsaral.com/  

Brandon talks with Hiral Zalavadia, Founder and CEO at Stately, a men’s fashion subscription service and innovator in the space. They talk about entrepreneurship and Hiral’s journey,  growing a business, and getting past pain points and bottlenecks, how to assess and mitigate risks, and navigating toward the future. They explore the ins and outs of the online subscription model, leading with subscriptions, and structuring products for success.

 
Links:

Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com

 
Find Hiral Zalavadia at https://www.linkedin.com/in/ hiralzalavadia/ and Stately at  

https://statelymen.com.

Brandon talks with Billy McClennan, Director of Partnerships at customer service platform Gorgias. They go into Billy’s journey from chemist to e-commerce platform Gorgias, customer service platform, and the e-commerce industry. They explore driving revenue and retention with customer service, using automation for improving the customer experience, and building self-service processes. They parse the different modes of customer service, preferred methods and trends, and educating brands around the impact of customer service on business.

 Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and
https://www.electriqmarketing.com

Find Billy McClennan at https://www.linkedin.com/in/billy-mcclennan-27bb3484/ and
https://www.gorgias.com/.

Find the Gorgias eBook The Support Performance Flywheel:
https://www.gorgias.com/ebook/support-performance-flywheel 

Brandon talks with Dan Sweeney, Chief Operating Officer of Torque Detail, a leading
automotive detailing product company. They talk about distribution in e-commerce and brick and  mortar, the benefits of brick and mortar for some products and getting into retail, using database segmentation for local activations and community building for retail, and e-commerce tactics that are working. They explore landing pages, building a good offer, email strategies, and copywriting.
 
Links:
 
Find Brandon Amoroso at https://www.brandonamoroso.com and
https://www.electriqmarketing.com

Find Dan Sweeney at https://www.linkedin.com/in/sweeneydaniel/ and
https://www.torquedetail.com/.