The D2Z Podcast

Brandon talks with Lauren Schwartz, Owner & Creative Director at The Loft 325, a creative content company for DTC brands, about the importance of creative content in marketing. Lauren and Brandon talk about DTC trends, diversifying creative, testing channels and campaign structures, and user-generated content (UGC). They explore managing and working with clients, building teams, and how to delegate.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Lauren Schwartz at  https://www.linkedin.com/in/lauren-schwartz-07354312/ and https://theloft325.com/.

Brandon talks with Shanif Dhanani, the CEO of Apteo, a platform that helps ecommerce brands create hyper-personalized marketing from their customer data. They talk about collecting data and the importance of using it to make a good experience for the customer. Shanif and Brandon discuss educating customers on technology and how AI can grow the business and what is working these days on successful marketing strategies, including segmentation and personalization. They dive into team-building and the importance of working with people you trust, have different skill sets, and who have the right attitude..

Also Brandon decides to coin Retention as a Service (RaaS) and will use it enough that it will catch on!

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Shanif at https://www.linkedin.com/in/shanifdhanani/ and https://www.apteo.co/.

Shanif has a special offer for D2Z listeners!

An extended free Apteo trial–just mention this episode and they’ll get you set up!

Brandon talks with Cameron Faist, Director of E-Commerce at Aura Bora the beverage company that wants you to drink weird water and who creates amazing herb, fruit, and flower sparkling water. Cameron and Brandon talk about e-commerce and CPG marketing, best practices and pitfalls in the beverage space, and how to take care of your customers. They explore making marketing natural and fun and building a good team culture.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Cameron Faist at https://www.linkedin.com/in/cameronfaist/ and https://aurabora.com/.

Brandon talks with Gen Furukawa, e-commerce veteran and co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen and Brandon talk about zero party data and leveraging it to its most potential, making a cohesive tech stack, and educating merchants on how to use apps. They explore how development works and how developers integrate customer feedback, Electriq and DRINKS new upcoming Shopify product, and experience-focused marketing. 

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Gen Furukawar at https://www.linkedin.com/in/genfurukawa/  and https://prehook.com/  and his podcast Cart Overflow https://www.cartoverflow.com/.

 Merchants that use quizzes in an effective way: https://teelixir.com/, https://addjoi.com/, https://spikeball.com/pages/spikeball-kit-quiz 

Brandon talks with Shray Joshi, CEO and Founder of Good Peeps, a digital marketing agency focused on brands that are both online and in store. Shray and Brandon talk about content strategies, building a brand, and what content means in today’s world. They explore the overlap between digital and brick and mortar retail, how to build a brand, and how to measure a brand beyond performance.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Shray Joshi at https://www.linkedin.com/in/shrayjoshi/ and https://www.linkedin.com/company/good-peepss/about/.

Brandon talks with Ben Parr, co-founder and president at Octane AI, the zero-party data marketing platform for Shopify brands. Ben and Brandon discuss generations, all about Octane AI, and the best way to increase revenue through personalization. They go into building teams, TikTok and much more!

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Ben Parr at https://www.linkedin.com/in/benparr/  and https://www.octaneai.com/.

Brandon talks with David McCormick, Partner at Siddhi Capital, an investment firm focused on food, beverage, and food tech. David and Brandon discuss the importance of creating the right business strategies and the trade-offs when chasing only growth, why solving problems is critical for businesses today, and rising above features and attributes. They go into hiring for culture first, the biggest financial mistakes businesses make, and some new exciting trends.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find David McComrick at at  https://www.linkedin.com/in/david-mccormick-9273bbb1/  and https://www.siddhicapital.co/.

Brandon talks with Blake Imperl, Head of Partner Community for text marketing leader Attentive. Blake and Brandon talk about the most powerful way to use SMS, the importance of customer relationships through personalization and conversations, and what’s coming next with conversational SMS. They discuss creating a strong customer experience and focusing on customer retention. Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Blake Imperl at https://www.linkedin.com/in/blakeimperl/ and https://www.attentivemobile.com/.

Brandon talks with John Erck, co-founder and CEO of Rebuy, an e-commerce omnichannel personalization engine. John and Brandon talk about the latest in e-commerce strategies including personalization and how to scale into multiple channels. They go into how a good shopping experience is key to success in the highly volatile DTC space.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find John Erck at https://www.linkedin.com/in/johnerck/ and https://www.rebuyengine.com/.

Brandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Chase Alderton at https://www.linkedin.com/in/chasealderton/ and Recharge at https://rechargepayments.com/ listen to Chase on the Hit Subscribe Podcast.