The D2Z Podcast

Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Matt Bahr at https://www.linkedin.com/in/matthewbahr/ and at https://fairing.co/. 

 

Brandon talks with Zac Brandenberg, co-founder and CEO of DRINKS, the online leader in adult beverage who pioneered the world’s first Wine as a Service (WaaS) platform and now the parent company of Electriq Marketing. They talk about the DRINKS acquisition of Electriq and the need to bring innovation to a highly regulated and fragmented industry that hasn’t changed since Prohibition. Zac and Brandon dive into the need to bring the power of Shopify to wineries so they can apply the same efficiencies, data, and customer experiences as other D2C brands. They unveil the upcoming DRINKS app on Shopify that will provide tax and compliance in the check-out system for wineries. They also use alcohol puns.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Zac Brandenberg at https://www.linkedin.com/in/zac-brandenberg/ and http://www.drinks.com.

Brandon talks with Rich Watson, Founder of Augmented Hype an augmented reality ad filter technology. They talk about the challenges of customer acquisition, how AR can create connections with customers, the power of immersion for e-commerce, and how effective AR Is compared to traditional ads. They talk about use cases for AR, AR for NFTs, and elevating AR beyond standard marketing tactics.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Rich Watson at https://www.linkedin.com/in/rich-s-watson/ and at https://www.augmentedhype.com/.

Meta AR Ad Study:

https://www.facebook.com/business/news/insights/groundbreaking-ar-ad-study-quantifies-the-value-of-immersive-

Brandon talks with Calvin Lammers, SVP of eCommerce for premium hot sauce TRUFF. They talk about CPG online and retail, how to differentiate food products by using content to identify taste profiles and educate audiences, handling the shift from acquisition to customer loyalty, and
 tips on building a consumer brand. They also explore CPG business challenges and fulfillment, understanding TikTok, and building teams.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Calvin Lammers at https://www.linkedin.com/in/calvinlammers/ and https://www.truff.com/. 

 

Brandon talks with Louis Amoroso, Co-Founder and President of DRINKS’ DTC marketplace Wine Insiders. Louis and Brandon talk about a newly launched program for adventurous wine lovers called the Ultimate Wine Insider, wherein the winner of the program will get 100k and four trips to four continents courtesy of Wine Insiders. They explore how and why the program was created, what they expect from it, how programs like this can build community engagement, and how to participate.

 Links: 

Find Brandon Amoroso at https://www.brandonamoroso.com and 
https://www.electriqmarketing.com 

Find the Ultimate Wine Insider Program at: 
https://wineinsiders.com/promotion/ultimatewineinsider 

Brandon talks with Ashland Stansbury, Founder, and CEO of Because Intelligence, a product page content automation platform. Ashland and Brandon talk about entrepreneurship, entering the e-commerce industry, and being a gen Z business leader. They explore the importance of the product page to improve the customer journey and the difficulties around personalization and customization of product pages at scale. They also dive into pricing strategies in the Shopify ecosystem and how to balance business needs and customer expectations. And some closing advice for entrepreneurs!

Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Ashland Stansbury at https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/ and https://www.becauseintelligence.com/home. 

Brandon talks with Andy Cloyd and Anders Bill, the Co-Founders of Superfiliate, a new player in word of mouth. Superfiliate automates the creation of personalized storefronts for customers and creators. They talk about the problem with customer acquisition, the importance of diversifying the marketing mix and not relying on paid media, optimizing channels beyond traditional marketing tactics, and focusing on word of mouth. They explore how authenticity drives effective influencer marketing, aligning influencer and brand values, and effective loyalty programs that provide value.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.

Find Andy Cloyd at https://www.linkedin.com/in/andycloyd/ and

Anders Bill https://www.linkedin.com/in/anders-bill/ at and Superfiliate at https://www.superfiliate.com/. 

Brandon talks with Chathri Ali, Technology Partnerships for email/SMS and customer data platform Klaviyo, one of the most powerful technology integrators in the Shopify ecosystem. They talk about technology integrations, how integrations can make tech stacks more powerful, and how integration strategies should drive development. They also explore how SMS is becoming more important for partners and on Klaviyo’s Consumer Data Platform (CDP).

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.

Find Chathri Ali at https://www.linkedin.com/in/chathri/ and https://www.klaviyo.com/. 
 

Brandon talks with Brett Bernstein, Founder, and CEO at Gatsby, the automated influencer marketing platform that scales communities by syncing Instagram and TikTok insights with Klaviyo, Gorglas, LoyaltyLion, Stamped, and a whole bunch more. They talk about the importance of building a community of advocates and using technology for automation, building loyalty programs, and influencer insights. They explore how integrations with tools like Gatsby give brands a complete understanding of customer profiles so merchants can customize, personalize and leverage the influence of their customers. They dive into the importance of
 patience when building communities and how to cultivate trust.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Brett Bernstein at https://www.linkedin.com/in/bhbern/ and https://www.gatsby.ai/. 

Brandon talks with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency who focuses on personal branding and strengthening their online presence. Lewis and Brandon talk about entrepreneurship and cultivating a mindset that embraces and learns from failure, the correlation of business and
 sports, personal branding tips, building a team and culture. They explore the hiring process, remote and global teams, connecting people when remote, and growing business through referrals.

 Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Lewis Schenk at https://www.instagram.com/lewisschenk/?hl=en, https://www.linkedin.com/in/lewis-schenk/, and https://www.boostmediaofficial.page.