It's going to be a bumpy road ahead for businesses who want to advertise on Facebook and App Developers who want to monitize their users. The winner will be consumers! App developers are now required to ask users for permission to track Apple customers across the web. What does this mean for Facebook, App Developers, Advertisers and Consumers? I'll discuss the Apple IOS14 update and the impact on the world of Digital Advertising. This will be a 2 part series in partnership with BizHack and SFIMA (South Florida Interactive Marketing Association). In part one I'll discuss the top 5 changes from update
Changes in App Advertising
Changes in Mobile Web Advertising
Optimization and Targeting
Measurement
Business Manager Tool Setup
I'll also cover other details suck as;
AppTrackingTransparency (ATT) - Apple changes the default to a 7-day click attribution setting.
Targeting limitations - As more people opt out of tracking on iOS 14 devices, the size of your app connections, app activity Custom Audiences, and website Custom Audiences may decrease.
Why Facebook is worried
More than 19,000 developers and publishers from around the globe.
The magic happens when you connect the IDFA with the Facebook ID.
I'll also share some Social Media #'s for businesses to better understand how big the world of Digital Ads are in 2021, and that despite this update there are still many opportunities to grow your business online.
In Part II, I'll talk to Tatiana McDaniel. Tati is the CMO of Happy V, a Women’s Wellness company. She understands eCommerce and Facebook Ads.