On this Episode I'll discuss the basics of PPC Advertising as a vehicle for generating leads.  Pay-perclick is an internet advertising model used to drive traffic to websites, based on advertisers (your business) paying for clicks to their website/ad/landing page. This strategy gives you better command over the terms you wish to interact with. A validated way of getting into the mind of your customers is to find the keywords potential customers type into search engines when searching for your products or services.

 

Tools

AdZooma 

In a nutshell, Adzooma is an all-in-one advertising management platform designed to make managing your Google, Facebook and Microsoft ads easier and more efficient.

Knowing your business story is essential… but not enough.

The BizHack Lead Building System™ is a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ over 7 years working with more than 700 small businesses around the world and across every industry.

The LBS has three elements: the Foundation, the Six Pillars, and the Nine Steps. The Foundation is your Business Story, your personal motivation for running the business, and its core purpose in the world. 

During this interactive 90-minute business storytelling session, Dan Grech and Alex Oliveira will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.

Cost: Free and open to the community

Register here

On this Episode I'll discuss the partnership between Google & Shopify. This is great news for the merchants using Shopify. Soon they'll be able to publish their SKU's to the Google Shopping feeds with a few clicks. https://blog.google/products/shopping/more-ways-to-shop

In this Episode I had the opportunity to talk to Tom Schwab. Tom knows how to build an online business. He’s done it successfully several times, and now helps  others find online success with podcast interview marketing. Tom was generous enough to create a special offer for Dadpreneur listeners. Go to this landing page on his website and get a free copy of his book.

https://interviewvalet.com/dadpreneur/

In this bonus Episode I'll highlight 4 Small Businesses grants that offer up to $10,000 for free.

Hootsuite's Social Media Makeover. The winner will receive $5,000 for social media ads, $5,000 to spend with an agency, Lifetime access to Hootsuite, all access to Hootsuite Academy and a Video Creator Kit. Apply by May 31, 2021 - https://www.hootsuite.com/small-business-contest

Nav's Small Business Grant. Nav, a loan and credit card matching service, recently opened its 2021 round of grants to help small business grow to the next level. The grand prize winner receives a $10,000 grant and the runner-up received $5,000. Applications are open through May 31, 2021. https://www.nav.com/business-grant-contest/

GoFundMe Small Business Relief Fund. GoFundMe’s Small Business Relief Fund will match $500 grants to qualifying small businesses that have been negatively impacted by COVID-19 and raise at least $500 through a GoFundMe campaign. The fund is backed by GoFundMe and corporations like Intuit QuickBooks, Yelp, GoDaddy and Bill.com. Small business owners with existing campaigns can add the hashtag #SmallBusinessRelief to their campaign and fill out this form to confirm their business. https://www.gofundme.com/c/small-business-relief-initiative-and-fund-faqs

KKR Small Business Builders. KKR launched its Small Business Builders fund in partnership with Hello Alice to provide COVID-19 recovery grants of up to $10,000 to small businesses. In addition to capital, grantees also gain access to technical expertise, mentoring and coaching opportunities from KKR, as well as Hello Alice's network of resources and online community. https://kkr.helloalice.com/

Here are 10 surefire ways to improve your SEO:

1. Create quality content

2. Identify the best keywords for your business

3. Improve your website load speed

4. Build links to quality and relevant websites

5. Write unique & relevant meta tags, descriptions & sub-headings for every page

6. Manage your Google My Business profile

7. Optimize your images with the proper tags

8. Use a simple, readable URL structure

9. Create quality content on a consistent basis

10. Learn from your web analytics reports Everyone wants to be on page 1, and there are hundreds of ranking indicators that you can optimize your website for.

These 10 are great stepping stones to getting there.

How Will The Upcoming Google Algorithm Update Impact My SEO?

Google My Business For Local SEO

21 Questions To Ask An SEO Before You Hire Them

How Does Voice Search Work With SEO?

Marketing Evaluation

For the record, the tools we chose to list below are tools we’ve either used in the past to help our clients succeed or we currently use to conduct SEO research and strategy. None of the links below are affiliate links. We’re not being paid any fees by the companies below. As is the case with any other piece of software, you need to determine what you like about each application. I would focus on pricing, features and support. An important feature for you should be the type of Reporting the application offers. It’s especially helpful to buy a tool that offers real time chat. Another element that may be the deciding factor for your and your SEO should focus on how much training and content to help educate you and your team they offer.

General Technical Tools

SEM Rush

MOZ

Alexa

Google Search Console

Ahrefs’

Screaming Frog

Similar Web

PageSpeed Insights

Mobile Friendly Test

Google Analytics

Google My Business

SEO Plugins for your CMS

While the tools below focus around the WordPress CMS (content management system), there are plenty of options for websites built on Joomla, Drupal and many other content management systems.

Yoast SEO for WordPress

All In 1 SEO Pack

WP Meta SEO

Rankie

Keyword Research

Answer The Public

Google Keyword Planner

Keyword Hero

Google Trends

Also Asked

Keyword Tool

On-Page SEO

Rank Math

Google’s Rich Results

Arefs’ Toolbar

Link Building

Hunter

Scraper

Streak

Link Assistant

Digital Marketing and SEO Content you can trust.

OMCP Podcast

SEM Rush Webinars

Follow Google Search Liaison Twitter account

Prediq Webinars

Bing Webmaster Tools

Google Search Console

Digital Analytics Association

Free 75 page Online Lead Generation eBook

What is a marketing funnel?

A marketing funnel defines the buyer journey from product or service and brand awareness to purchase completion. Funnels provide a framework that enables marketers to track each touchpoint of the customer journey as they turn into prospects or leads, and as leads convert to customers. The funnel also helps companies understand where and how leads and prospects are not converting, how to optimize the sales cycle, measure Marketing ROI, and create a better, personalized customer journey. Understanding your Marketing Funnel will help you increase leads generated and get more sales. When a marketing funnel is done right, it should improve user experience thus increasing brand loyalty, and help you improve your marketing strategy over time.

For decades, buyers predictably went through the marketing funnel 1 stage at a time, from top to bottom, wide to narrow. The digital age has made it more complex to make such predictions. For example, today, your customers will do more research before buying a product or service because they have more information at their fingertips. Smartphones and internet connectivity makes it easy for the prospect to do all the research before they reach your store or website. If they like your offer they may continue down the funnel, but if it doesn't click they may take a step backward or even exit your funnel. While you can retarget these users with remarketed ads it may end up costing you too much to acquire each new client.

Why is it important to understand your Customer Journey?

Understanding your customer’s journey is important because it is a strategic approach to better understanding customer expectations and for optimizing the customer experience.  There are a number of benefits to mapping out the customer journey such as:

Enhance the Customer onboarding process

Compare the customer experience you’re delivering against what the customer actually received

Learn the differences in buyer personas from when they’re a prospect to customer

Understanding the workflow and touchpoints in your buyer’s journey

https://www.prediq.io/customer-journey-through-your-digital-marketing-funnel/

In this bonus Episode I'll briefly discuss ways you can conduct a Marketing Evaluation. Keep in mind that the evaluation questions will change depending on your goals. For example, if you're evaluating based on performance vs how you compare to the competition, the questions will change. Download this Free 15 page Marketing Evaluation Questionnaire.

On today's episode I have the opportunity to speak to BizHack's founder, Dan Grech. Dan has been the head of marketing at two startups and a billion-dollar corporation. Dan is an expert storyteller who worked as a business correspondent at NPR’s Marketplace and PBS’s Nightly Business Report. He has trained hundreds of business owners in online lead generation and advanced digital marketing best practices to help them compete in an increasingly digital world.

About BizHack's Premiere 12-week Course: The Digital Marketer's Edge**The Digital Marketer's Edge is a 12-week program for business owners to find their edge in the digital world. Apply here: apply.bizhack.com

Connect with Dan Grech on LinkedIn - https://www.linkedin.com/in/dangrech/

Creating content is really hard. Even harder is doing it consistently. The biggest challenge with creating content is being able to monetize it. If you can't get paid for the content you create, eventually you have to move on. In this Bonus episode I'll discuss opportunities for monetizing your content and creations online. It's a great time to be a creator!

 

Monetizing your Podcasts

1. Spotify

Introducing paid subscriptions, made simple for you and your listeners

https://podcasters.spotify.com/blog/paidsubscriptions?utm_source=email&utm_medium=emailmarketing&utm_campaign=2021q2_podcastmarketing_btsq2

 

2. Apple

Apple Podcasters Program overview

https://podcasters.apple.com/support/apple-podcasters-program-overview

 

Monetizing your Videos

3. Youtube

Introducing the YouTube Shorts Fund

YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. 

https://blog.youtube/news-and-events/introducing-youtube-shorts-fund/

4. Tik Tok

https://creatormarketplace.tiktok.com/

5. OnlyFans

https://onlyfans.com/

6. Amazon

https://aws.amazon.com/media/resources/monetization/

 

Monetizing your Newsletters

7. Get Revue by Twitter

https://www.getrevue.co

8. Substack

https://substack.com/

9. Patreon

https://www.patreon.com

 

Monetizing your Social Media Profiles

10. Facebook

https://www.facebook.com/facebookmedia/solutions/monetization

11. Twitter

https://blog.twitter.com/en_us/topics/product/2021/introducing-tip-jar.html

12. Twitch

https://affiliate.twitch.tv/

 

Monetizing your Courses & Memberships

13. LearnDash

https://www.learndash.com/

14. Teachable

https://teachable.com/

15. Memberpress

https://memberpress.com/

16. LearnPress

https://thimpress.com/learnpress/

17. Karat

If you're looking for a way to fund your Creator venture, check out Karat Card. It's the first ever black card built for creators.

https://trykarat.com/?referral=x2rzsIxdQ