When it comes to the “offer,” your team needs to think about the product or service it wants to generate leads for. The offer is simply one part of the marketing mix. The marketing mix is a foundation model for businesses, historically referred to as the “4 Ps” (product, price, place, and promotion). You want your product/service to fulfill a certain consumer demand or be so compelling that consumers believe they need to have it. It’s important to understand consumer behavior as well as sales cycles of similar products. If there’s one step to pay extra close attention to, it’s definitely this one.

All too often companies launch products and services without any feedback from their would-be customers. While I understand most small businesses do not have the budgets to run focus groups, it can be as simple as inviting 20, 50 or 100 current and past clients to tell you what they think about the offer. The feedback can help you figure out price positioning, what distribution channels to promote the offer in and how to promote it in the marketplace. Your graphic designer will need to create mock ups of the online ads. Those ads need to be consistent with your website branding, direct mail assets and all other types of creative assets. This is true for both the visual aspects of the ads but the copy as well. 

To create and manage a successful campaign or offer you'll need to be clear on the following:

Team

Budget

Timeline

Try using SMART goals (Specific, Measurable, Achievable, Relevant & Time-bound

On the other hand if you decide to hire an outside agency here are some questions you should ask;

❶ Have you created a campaign in my vertical? ❷ Can you provide sample work and references?❸ How will you measure your efforts? Can you share a few Case Studies?❹ What are the latest techniques and trends?❺ What kind of tools do you use?❻ What kind of reporting will you deliver?❼ How long will it take to see results?❽ How much will it cost?❾ Who will I be working with on my campaign?❿ What’s the length of your contract?

 

The cost of generating leads is a tricky topic of conversation. Every business owner would love to generate leads at the lowest possible cost. The reality of quality versus quantity is as true here as it is in other areas of our lives. Simply put, YOU GET WHAT YOU PAY FOR! For example, most Personal Injury Attorneys understand that a PI (personal injury) lead is worth $200. The CPL (cost-per-lead) isn’t created out of thin air. This is what the data shows across several digital advertising channels. It’s based on the very complicated, often auction-based online advertising system. Supply and demand is basic economics.

If Lead Generation Company X comes around offering you that same PI lead for $25, it should probably raise some red flags. It never ceases to amaze me how intelligent business owners will quickly part with their money in hopes of an easy win. Every business is different; therefore every calculation of cost per lead will be different. This is a number you should be familiar with for your particular business. Here’s an easy way to calculate your cost per lead or cost per sale. The example below will help you decide on what a lead is worth to you. . There are many other variables to consider, but the answer to how much you should allocate for an Online Lead Generation campaign lies in your numbers. Questions you should ask to determine your budget;

How much more revenue do we want each month?

How much will I sell my product or service for?

What’s my current lead-to-sale conversion rate?

Visit the Dadpreneur website to learn more.

Are you looking for new channels to generate leads in? Try out Tik Tok Ads.

You can run a Lead Ads campaign for as little as $60.

You can set up a free account here - ads.tiktok.com

Here’s a summary of the TikTok statistics you need to know in 2021:

TikTok has 689 million monthly active users worldwide.  

The TikTok app has been downloaded over 2 billion times on the App Store and Google Play.

TikTok ranked as the top most downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads. 

62 percent of TikTok users in the US are between 10 and 29 years old.

TikTok has been downloaded 611 million times in India, which is around 30 percent of the app’s total global downloads.

When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app.

TikTok is available in 155 countries, and in 75 languages. 

90 percent of all TikTok users access the app on a daily basis.

In less than 18 months, the number of US adult TikTok users grew 5.5 times.

There was an average number of more than 1 million videos viewed every day in a year. 

Source: https://www.oberlo.com/blog/tiktok-statistics

If you're tired of doing Email Marketing using tools like Constant Contact, Mailchimp and others, or if you're not doing email because you can't find the time, Twitter's Revue is a great alternative. It's quick and easy to set up email blasts. The tool is not as sophisticated as other Email Marketing platforms. Perhaps, this is what you need to be consistent with your Email Marketing.

https://www.getrevue.co

Revue makes it easy for writers and publishers to send editorial newsletters — and get paid. Start a newsletter for free You own your list, forever Bring the audience you've built, and take it with you anytime.

Did you know? 35% of email subscribers open an email based solely on the subject line

Contact Dr. Ann Root at Florida Atlantic University

You can connect with Dr. Ann Root on LinkedIn

https://cbb.census.gov/sbe/#

Welcome back to the Dadpreneur Podcast! In this Episode we're covering the topic of Content Management Systems. We're on Episode 10 of 17 for the Online Lead Generation Master Class. We're covered everything from Audiences, Website Audits, Landing Pages, Keyword Research, Lead Nurturing Tactics to Analytics and Optimization.

It's no secret that I'm a huge fan of Wordpress. Now, whether you build your website on Wordpress, Drupal, Joomla, Wix, Shopify or any of the other hundreds of CMS's it makes no difference to me. I'm only speaking from my experiences of building thousands of websites to generate millions of leads in the past 10 years. WordPress is a dynamic open-source content management system which is used to power millions of websites, web applications, and blogs. It currently powers more than 41% of the top 10 million websites on the Internet.

There are numerous brands using Wordpress. Here are some:

Rolling Stone

The White House

Walt Disney Company

Vogue

Zillow

Katy Perry

Snoop Dog

Jay Z

Check out the Infographic below to learn more about Wordpress. Source:  Hosting Tribunal

To follow along you can Download The eBook for free.

There’s no shortage of Content Management Systems for you to build your website on. From Wordpress and Joomla to Drupal and hundreds more. After generating 20 million leads and having  launched thousands of websites and online lead generation campaigns, I can say without any  hesitation that Wordpress is the best option for most use cases. As it pertains to security, it’s no less secure than other systems. If you update your Wordpress monthly along with the plugins, manage your hosting and passwords regularly, you’ll probably never experience any security issues. Plus, the Wordpress community is worldwide. There are thousands of local community meet ups. You can also view thousands of video tutorials on Wordpress.tv. Lastly, you can choose to attend one of hundreds of Wordcamp conferences around the world. You’ll meet Designers, Developers, Entrepreneurs and thought leaders. I was on the organizing committee for WCMIA – WordCamp Miami for many years. I even had the honor to speak at this conference and run the digital marketing campaigns for several years. There’s no way I can write this eBook and not mention the Wordpress king himself, Mr. Matt Mullenweg. He was only 19 when he launched Wordpress. You can find him here https://ma.tt/.

10 Reasons you should choose Wordpress for your website & CMS (content management system)

❶ Free and Open Source❷ Automatic is the parent company❸ Tons of options for Plugins(applications that run on your website to help you accomplish your goals)❹ As of June 2020 WordPress powers 37.6% (source: w3techs.com)❺ Their CMS and Visual Editor work great❻ Lots of options when it comes to Themes (you’ll want to check out Themeforest or Creative Market)❼ Blogging made easy❽ Search Engines like Google and Bing love the platform (SEO made easy by plugins like Yoast)❾ Flexible options for updating your site and growing your company❿ Accessibility & a Community of passionate Developers around the globe work on improving the CMS everyday

Jazzers and Release Dates

WordPress core developers share a love of jazz music, and all our major releases are named in honor of jazz musicians we personally admire. Here’s a list of releases and the musicians they were named for. You can listen to a Last.fm station of all the musicians we named a release for.

5.7

Esperanza Spalding

March 9, 2021

Building an App from a Wordpress Website is simple. Learn how with AppPresser.

Wordpress Security

The most comprehensive Wordpress Infographic

What does the future of Professional Networking look like?

Meet Lunch Club, an AI superconnector that makes introductions for 1:1 video meetings to advance your career.

https://lunchclub.com

In this Bonus Episode I'll share 3 events hosted by Google.

 

Grow With Google

May 5, 2021 at 12PM EST

Sell More with an Engaging Email Marketing Strategy

In this Partner Digital Series workshop hosted by Google andConstant Contact, you’ll learn how to engage customers with well-designed emails, segment your customer base to deliver tailored  messages, and track performance to refine your strategy.

Audience: Small businesses

Products/Skills Covered: Constant Contact, Google Analytics

 

Google Marketing Live Stream

Join us on May 27 at 8 a.m. PT

Google Marketing Livestream 2021—a virtual event where Google will announce new products and share the latest trends and insights. You’ll also hear from industry leaders who have transformed their businesses to adapt to the new realities.

 

Google I/O

May 18-20

Connect with developers from around the world at this year's virtual Google I/O for thoughtful discussions, hands-on learning with Google experts, and a first look at our latest developer products.

 

Google Search Central

 

VidSummit 2021

September 28-30, 2021

Where The World’s Top Video Influencers, Video Marketers And Brands Reveal Everything They Know About Turning Videos Into Sales - 60+ High-Level Speakers. Get Access to the world’s leading experts on audience growth, brand building and influence gain, all the one room, just for you.

Email Marketing Checklist

Choose The Right Tool

Choose Offer & Value Prop

Design & Optimize Landing Pages

Create a Workflow & Automate Your Funnel

Upload Lists Subscribe Button

Set Up & Test Tracking Tools

What’s Your Email About?

Welcome

Onboarding

Promotion

Community

Company News

Product Launch

Award

Event Announcement

Video Launch

Thank You

Review Request

Birthday

Mobile Matters!

Optimize images 

Verify text doesn’t run off the screen 

Ensure text is big enough to read and links are clear 

#EmailData: 61.9% of all emails are opened and read on a mobile device

11 Must Haves

1. Keep It Short and Sweet

2. Opt-Out/Unsubscribe Page

3. Links to Webpages

4. Send Subscribers To Your Website

5. Try Using Video

6. Create a Survey

7. Run a Contest With a Prize

8. Try multiple CTA’s - Call To Action

9. Test Days & Times of Blast

10. A/B Test Subject Lines

11. Personalization Increases Engagement

Personilization

Use subscriber names in the email subject line and body 

Use the company name in the email body

Content that’s relevant to the subscriber’s interests

Suggestions for products based on the subscriber’s past purchases 

Email Marketing Themes

Solutions to pain points

Curiosity prompts action

FOMO - the fear of missing out

Funny works every time

Emojis help you standout

Did You Know?

35% of email subscribers open an email based solely on the subject line

People spend 2.5 hours per weekday checking personal emails at work 

56% of emails get read on iPhones or in Gmail

82% of marketers send emails with subject lines of 60 characters or less

The Cookieless Future for Marketers and Advertisers and the Evolution of the Digital Ads Ecosystem.