Today we explain why your work does not qualify as a four-quadrant summer tentpole movie blockbuster  extravaganza. Sorry. Based on the tweet: An ad with a little something for everyone is rarely embraced by anyone. 

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Today we encourage all involved to make exceptionalism a two-way street. Based on the tweet: Dear Clients, It’s okay for you to exceed our expectations, too. Love, LCB 

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Today we celebrate the twelfth anniversary of @leeclowsbeard and ruminate about lessons learned.

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 Today we discuss how attempting to impress clients with pseudo-smartness often backfires. Based on the tweet: Plain speech works great in ads and even better in presentations.

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Today we discuss the difference between being merely consistent and being consistently good. Based on the tweet: Guess what? Your style guide isn’t your brand, either.

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 Today we remind the great throng of communicators that we should all practice what we claim to be. Based on the tweet: For what it costs in time wasted, ideas stunted and work undermined, talk is anything but cheap. Speak wisely out there. 

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Today we discuss the importance on keeping your eyes on the people you should prize the most. Based on the tweet: Your target is not the overzealous client, it is the ambivalent consumer.

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Today we discuss the need for agencies to be as keen on infusing wisdom as they are inflaming passion. Based on the tweet: Conflict arises from passion or ignorance. The former can be fruitful. The latter, diffused. Combined, paralyzing. 

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Today we discuss the importance of creating the calm before the storm of value. Based on the tweet: Great work stills before it excites.

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 Today we honor the SAT and use words to encourage people to set higher standards. Based on the tweet: Adequate is to inadequate as flammable is to inflammable. 

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