Today we discuss resisting the temptation to keep on adding on. Based on the tweet: It’s an empty canvas in need of artistry, not a vacant lot in need of junk.

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Today we remind ourselves that a problem well-solved is often the best defense against watered-down work. Based on the tweet: If it’s a good solution, it’s not a compromise.

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Today we discuss why a certain type of agency behavior never works out in the end. Based on the tweet: There are few things more dangerous to an agency’s health than substituting appeasing behavior for pleasing results. 

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Today we wish eternal damnation upon a certain, all-too-common kind of advertising. The bad kind. Based on the tweet: When someone claims advertising as we know it is dead, the best reply is an enthusiastic “thank goodness.” 

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Today we discuss how the little things can leave lasting scars on your brand. Based on the tweet: Three clicks to get to a login screen is two brand-eroding clicks too many.

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Today we celebrate those clients who, even when they take issue with the work, still let you do that thing you do. Based on the tweet: I love clients who know the difference between input and a mandate. 

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Today we discuss the importance of maintaining artfully attractive articulation. Based on the tweet: Make sure your brand’s voice is one people outside the company actually want to hear. 

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Today we encourage one and all to don their ceremonial rally caps. Based on the tweet: Consumers don’t give A’s for effort. Fight on.

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Today we remind all involved that it takes much more than marketing to make a brand worthy. With a special guest appearance by The Four Ps. Based on the tweet: Dear client, Glad you believe advertising can do a lot for your brand. Just remember “a lot” is a far cry from “everything.” 

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Today we say a bit too much about keeping things short and donuts are used as a time-keeping device. Based on the tweet: Brevity is the soul of status meetings. And that soul has been hunted down and beaten with a stick. 

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