Today we remind ourselves that, when it comes to message strategy, singleness is next to godliness. Based on the tweet: Understanding that a single most persuasive idea should not
contain an "and" is apparently more difficult than I realized.

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Today we remind those in the C-suite that the “C” does stand for “consumer” or “common.” Based on the tweet: One should always be sensitive to a client's needs and preferences when explaining why they don't matter to consumers.

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Today we invite a certain type of brand (and brand manager) to take stock of themselves instead of constantly shorting their agencies. Based on the tweet: Dearest Former Client, Playing agency roulette won't solve the issue of your actions not living up to your ads. Love, LCB

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Today we discuss why the search for novelty is often more of a stumbling block than a path to success. Based on the tweet: Just because it's all been done doesn't mean it's all been done well.

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Today we discuss the challenges of advertising your Super Bowl advertising. Based on the tweet: Dear Super Bowl Advertisers, If you're going to let the cat out of the bag, it better be a tiger. Love, LCB

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Today we delve into the public domain to explain why a common presentation format immediately puts the agency at a disadvantage. Based on the tweet: You do not need to present one idea that's too edgy, one that's too soft and one that's just right. Your client is not Goldilocks.

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Today we offer vital relationship advice to brands while resisting the urge go full Dr. Phil. Based on the tweet: The greatest unspoken brand personality attribute of all time is desperation.

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Today we we discuss the importance of timing, especially when it concerns scheduling others’ time. Based on the tweet: Scheduling a client presentation for Monday morning is grounds for immediate dismissal.

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Today we channel Miyagi-Do and encourage those in charge to let the best around do their best and never try to keep them down. Based on the tweet: The chasm between simply wanting the best and letting the best do their best must be bridged daily.

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Today we lay waste to the notion that being clear is the same as being convincing. Based on the tweet: Being "direct" is not the same as being persuasive.

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