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Since 2009, @leeclowsbeard has tweeted a daily crumb of wisdom about creativity in general and/or life in advertising in particular. The Daily Beard takes one of LCB's past 2,700+ tweets and briefly e... more
FAQs about The Daily Beard with Lee Clow’s Beard:How many episodes does The Daily Beard with Lee Clow’s Beard have?The podcast currently has 336 episodes available.
April 07, 2021The Daily Beard No. 126 – Calculate and CommitToday we remind all involved that, when it comes to success, there is no such thing as a sure thing in advertising. Based on the tweet: Research, planning and testing may narrow the gap, but at some point every idea requires a leap of faith.Support the show...more4minPlay
April 07, 2021The Daily Beard No. 125 – Cue David BowieToday we discuss how it’s difficult to effect change if you are unwilling to start with yourself. Based on the tweet: Dearest Client, Changing perceptions requires changing behavior. Starting with yours. Love, LCBSupport the show...more3minPlay
April 07, 2021The Daily Beard No. 124 – Yellow-Bellied Insight SuckersToday we warn all involved against easily disguised ways of taking the easy way out. Based on the tweet: Beware cowardice masquerading as strategy.Support the show...more3minPlay
April 07, 2021The Daily Beard No. 123 – Fear the ClickholeToday we remind ourselves that our advertising competes against everything the eye can see, the ear can hear, and the finger can click. Based on the tweet: The question is not whether your ad is better than other ads; the question is whether it's better than a frowning cat.Support the show...more3minPlay
April 07, 2021The Daily Beard No. 122 – Who CaresToday we discuss why the only people we should care about whether or not they care is our ultimate audience. Based on the tweet: "Who cares?" is a question best heard from the agency and not the consumer.Support the show...more4minPlay
April 07, 2021The Daily Beard No. 121 – 1-800-NO-SHAVEToday we discuss the realities of reactions among those we hope to persuade. Based on the tweet: There is no such thing as an indirect response.Support the show...more3minPlay
April 07, 2021The Daily Beard No. 120 – Pony UpToday we advise management on managing expectations related to their own cheapness. Based on the tweet: Don't expect people to think above their pay grade if you pay them below it.Support the show...more4minPlay
April 07, 2021The Daily Beard No. 119 – The 632nd Application of Newton’s First LawToday we discuss the pitfalls of misplaced momentum. Based on the tweet: The greatest obstacle most agencies and clients must overcome is the inertia of their own internal ways.Support the show...more3minPlay
April 07, 2021The Daily Beard No. 118 – Death by YawningToday we discuss one of the fundamental principles of advertising that the gross majority of work willfully ignores. Based on the tweet: The only action you can bore someone into is ignoring you.Support the show...more3minPlay
April 07, 2021The Daily Beard No. 117 – Promises PromisesToday we discuss why it’s good to walk the walk even better than you talk the talk. Based on the tweet: Say it well. Live it better.Support the show...more4minPlay
FAQs about The Daily Beard with Lee Clow’s Beard:How many episodes does The Daily Beard with Lee Clow’s Beard have?The podcast currently has 336 episodes available.