Today we don’t discuss why logorrhea is often lethal to the work. Based on the tweet: Often, the more you say, the less you're heard.

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Today we warn against throwing the baby out with the bath water. Especially when the baby in question is a century-plus of industry knowledge. Based on the tweet: The phrase is "adapt or die." Not "abandon everything you've ever learned and start from nothing or die."

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Today we discuss why making the call-to-action the only reward for someone’s attention is a terrible bit of bait-and-switch. Based on the tweet: If you only reward viewers of your work with a call to action, you're not going to like the action they feel called to take.

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Today we discuss why being good is always unexpected, thank the @MartinAgency just for being them, and bring back @BBDONY’s “Milky Minutes” for educational purposes. Based on the tweet: Usually, the surprise comes from being in any way delighted.

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Today we invite all involved to be more shot caller and less clock watcher. Based on the tweet: No consumer has ever needed any ad by end of day.

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Today we encourage the naturally jaundiced among us to cast a less caustic gaze upon the world. Based on the tweet: It's hard to not be cynical. But we do hard things every day, don't we?

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Today we once again harass fellow creative directors about whose opinion they’re supposed to represent, and Steve Winwood’s hair gets a shout-out. Based on the tweet: A good creative director reacts less like an audience of one and speaks more like the voice of a million.

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Today we discuss why people rightly perceive cheap talk as having no value. Based on the tweet: Merely telling people you care rarely inspires them to return the favor.

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Today we discuss why maintaining the brand’s tone of voice is more important than meeting an arbitrary word count. Based on the tweet: Copy should be as short as possible to explain the brand's message and as long as necessary to express the brand's voice.

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Today we discuss why telling the client less makes it sound like you know more. Because you do. Based on the tweet: Proving your agency believes in the power of simplicity begins with a pitch presentation that ends surprisingly early.

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