Today we discuss the crazy idea that if you want your agency to be different, you have to hire people who think different. Or even differently. Based on the tweet: It's hard to get out of your comfort zone when you only hire people who just make it bigger.

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Today we start and end the week with a special Thanksgiving edition of The Daily Beard. And if you don’t get the reference in the title, ask your favorite beagle to explain. Based on the tweet: Though often questioned or ignored, be thankful for the talent with which you are blessed. It's better than the alternative.

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Today we discuss the sobering reality that most brands are not empowering, and Jif receives a free plug. Based on the tweet: While some types of brands do empower people, we must accept that most do not. No one needs their peanut butter to help them "Live Creamy."

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Today we discuss why trying to be a customer’s needy, clingy significant other is not a great brand strategy, and Fletcher the Noble Beast makes a cameo. Based on the tweet: Remember, no consumer has ever spent a single second wondering how to better connect emotionally with a brand.

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Today we discuss why sometimes a little give and take gives away the farm, and I compare myself to the David. Based on the tweet: It's nice when the agency and client come together, make some compromises and produce a piece of work everyone can agree to ignore.

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Today we discuss the importance of embracing apologetics and evangelism in the defense and selling of your ideas. Based on the tweet: Faith in your ideas should be neither blind nor silent.

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Today we remind ourselves that normal people don’t care about your ads unless you take the time to make them worth caring about. Based on the tweet: No one has ever gone to bed upset that they didn't see enough advertising that day. Slow down and create something worthy of people's time.

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Today we discuss why confusing the execution for the idea is often and unfortunately limiting. Based on the tweet: A great idea always has legs. Now stop confusing the idea with the execution.

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Today we discuss the three basic steps for creating effective advertising. Basic does not equal easy. Based on the tweet: Make a promise in an interesting way. Keep it in unexpected ways. Repeat ad infinitum.

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Today we  reveal why puns are the bane of The Beard’s – and a brand’s – existence. Based on the tweet: Even the cleverest pun, when used in a headline, commits the unpardonable sin of drawing attention to itself and away from the brand.

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